How can social apps prevent "false traffic"? Security detection service helps you quickly identify

Social apps such as making friends with strangers, trending life sharing, travel strategies, food and fitness circles, Q&A communities, and audio and video content interaction are in full swing, and users often “plant grass” through interactive sharing. In this regard, developers and operators will operate and plant grass at different stages of the application life cycle, plan influential business activities, or find KOLs to enhance product value, and conduct traffic promotion.

But there are always some people who want to "cheating" and use machines, programs, etc. to create "fake traffic" to profit from apps or users, especially social apps that are closely connected with users. This phenomenon makes developers pay more and more attention to application security solutions such as content compliance, black production management, anti-theft and anti-climbing. HMS Core security detection service multiple capabilities to quickly identify "false traffic" and achieve efficient user positioning, accurate traffic, and precise social e-commerce operations.

1 Security pain points in each stage of social app life cycle

At this stage, most social apps will have traffic targets, so developers and operators usually carry out different activities to attract traffic in stages. As a result, the risk of black production always accompanies the application life cycle, which deserves the attention of developers.

These black production risks basically accompany the entire life cycle of social apps, and are worthy of the attention of developers.

2 The risk of black production has a negative impact on social apps and real users

Through insight into security pain points, it is not difficult to find that social apps are very easy to attract a large number of gray and black products, resulting in multiple losses for applications and users.

These fake and malicious traffic often cause many troubles to real users of social apps, such as publishing fraudulent information, which directly leads to user property losses. Occasionally, developers or operators will find that planning a large number of activities has had little effect, or even counterproductive. The reason for this may be that a large number of "wool-seeking parties" who profited by improper means competed with real users for platform subsidies, which eventually led to a serious waste of development and operation resources.

3 HMS Core security detection service provides five capabilities to help social apps stay safe

security detection service 161ee5c8c894ef provided by HMS Core supports the use of image verification codes to effectively avoid malicious behaviors such as batch registration and In addition, security detection service also provides application developers with multi-dimensional detection capabilities based on device environment, device signature, device portrait matching, continuous behavior analysis, etc.

For specific capability characteristics and matching application scenarios, please refer to the following table:

* Success stories

The Turkish social application Blind ID App is an innovative social media platform featuring the function of making friends with strangers, enabling anonymous real-time interaction. The app had previously suffered a DDOS attack (distributed denial of service), with malicious traffic attempting to log into user accounts.
After integrating the HMS Core security detection service, the Blind ID App invokes the fake user detection capability during user registration and login. If the user fails the detection, the application can evaluate whether to restrict the user's behavior based on the detection result, so as to quickly block the attack and ensure the security of the system and user account.

The access to fake user detection capabilities helps the Blind ID App filter out junk traffic and reduce the risks of malicious users stealing accounts and maliciously swiping posts. Its founders commented: "HMS Core security detection service is the best solution for us because it is easy to integrate and can quickly block attacks".

In general, the HMS Core security detection service can empower social apps to quickly and accurately identify risky accounts, improve the efficiency of app developers, help operators focus their energy and resources on high-quality activities, and create safer for users A secure social communication environment.

For the development guide, please visit the official website: HMA Core Security Detection Service
HMS Core security detection service supports two development languages, Java and Kotlin: Sample code from Huawei official website Java/Kotlin
Download demo and sample code: Github

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