In China's video cloud market of 100 billion yuan, Alibaba Cloud has been ranked No. 1 for four years

IDC, an international authoritative data company, released the "China Video Cloud Market Tracker (H1 2021)" report: Alibaba Cloud has ranked first in the overall market share of China's video cloud for four consecutive years, accounting for 25.9% of the overall market share.

Four years NO.1 leading the video cloud track

Recently, the "China Video Cloud Market Tracker (2021 First Half)" report released by IDC, an international authoritative data company, shows that the scale of China's video cloud market in the first half of 2021 reached US$4.37 billion, a year-on-year increase of 38.7%. Although the entire video cloud market faces some changes in the short term, the Chinese video cloud market is still growing at a high speed and the development trend is still strong.

Data shows that in the first half of 2021, Alibaba Cloud’s video cloud market accounted for 25.9%, steadily maintaining the No. 1 position in the overall market share. It is also the fourth consecutive year that Alibaba Cloud has remained the leader since IDC tracked China’s video cloud market in 2018. character of. At the same time, in the video CDN share, video public cloud/private cloud/hybrid cloud and other market segments, Alibaba Cloud continues to hold the top market share, leading the Chinese video cloud track in full coverage.

At the same time, the share of Alibaba Cloud's video cloud infrastructure is as high as 27.9%, which highlights the strong computing power support of audio and video based on the cloud base, which has promoted the iterative upgrade of various video codec solutions, algorithms and intelligent models to realize video content. Rapid increase in richness.

The evolution and beginning of video on the cloud

Regarding the video cloud track, IDC pointed out that in the first half of 2021, Internet audio and video on demand, interactive entertainment live broadcast, e-commerce live broadcast, new media on demand and other scenarios are still the core content of the market; at the same time, the trend of high-definition video content is becoming more and more clear. Various resources and products such as video bandwidth, video cloud storage, and video cloud transcoding have put forward higher demands, laying the foundation for the continuous growth of the market.

IDC data shows that the market size of video cloud solutions in the first half of 2021 will reach US$820 million. In addition to traditional live broadcast and on-demand transcoding products, various intelligent video content production tools and AI auditing solutions are becoming important in the video cloud solution market. growth engine.
Alibaba Cloud Video Cloud and iResearch jointly released the "2021 China Video Cloud Scenario Application Insights White Paper" in July 2021. From the video cloud's full-link evolution and technical scenario practice, we can gain insight into the extremeization of video cloud technology, Multi-experience of interaction, AI-enabled global chain, low-code audio and video development trend.

At the same time, Alibaba Cloud Video Cloud is also starting the track from multiple perspectives, leading the growth:

First, focus on the big video industry in the Internet era, and constantly evolve video cloud technology to the extreme: create the ultimate ultra-high-definition experience in the multi-terminal era through top image quality, spatial audio, and intelligent interaction; upgrade mobile A new realm of real-time interaction; through cloud-integrated ultra-fine computing power and intelligent algorithms, an immersive experience of end-to-end intelligent live broadcast is realized; driven by AI, a full-process intelligent media production platform is created.

In parallel, it expands the cloudification and intelligent upgrade of the video cloud in the traditional audio and video industry, reshapes the content productivity of the large media industry, helps the efficient communication of the People's Daily, Xinhua News Agency and other media industries under the intelligent upgrade, and also successfully helps Tokyo Olympic Games, realize the Olympic Games on the cloud with 5 billion spectators, and support the upcoming Beijing Winter Olympics with comprehensive and breakthrough technology, creating a surprise on the cloud for the century-old Olympic Games.

Furthermore, we will focus on R&D and launch of a new low-code audio and video product vPaaS, so that audio and video technology can truly penetrate and cover a wider range of enterprise users, regardless of the exploration and innovation of audio and video in traditional industries or the deepening of audio and video in non-traditional industries. Creation can thus open up a new world of "extremely intelligent creation, all-encompassing space". At the same time, for low-code audio and video, Alibaba Cloud Video Cloud has innovatively and forward-lookingly built and integrated cloud-native audio and video platform, MXDP multi-experience development platform, audio and video scene AI intelligent platform, and audio and video scene application factory, breaking technical barriers. Pratt & Whitney for more industries, creating possibilities for everything.

Facing the development trend of the video cloud track, Wei Yunfeng, research manager of IDC China Industry Cloud Services, said that the video cloud is accelerating to get rid of the status of the transmission pipeline, reflecting richer connotations, extreme high-definition, extreme interaction and extreme immersion video capabilities, and integration The full-link video optimization and processing solution based on AI technology has become a necessary capability for Internet video customers to improve video quality, expand video formats, and enrich video gameplay, and even an important cornerstone to support various future metaverse concepts. This is also the landing direction of Alibaba Cloud's video cloud in the ultimate evolution and pursuit.

A new world beyond digital

This is an era of industrial digitization and digital industrialization. The ubiquitous cloud has also opened up a new digital horizon for audio and video technology.

We know that in the not-long history of IT technology, every diminishing marginal effect is the beginning of the next industrial expansion. The real digital innovation has just begun, and must be familiar with the in-depth understanding and integration of business scenarios and technical scenarios. The mature audio and video services in the future must be based on digital intelligence. It fully realizes the integration of cloud, network and terminal integration and AI, and constantly breaks through the limits of audio and video technology itself to create new species.

For a long time, any kind of technology will go from a hot word to an invisible giant supported by the back-end. Only those thicker bottom layers and lighter and easier-to-use platforms are the core manifestation of technical strength. Just as "videoization" is a hot word, video cloud technology and products are gradually becoming the technical base and solid platform of the big video industry, and will achieve a larger ecology with its inclusiveness and stronger energy with its evolutionary power. .

IDC predicts that China's video cloud market will still maintain a relatively high growth rate, and it is expected to reach US$31.8 billion in 2025.

Once, 4G commercialization and Covid-19 laid the foundation for the success of Internet video applications, bringing about two growth climaxes in the video cloud market. In the future, various video explorations and innovations in traditional industries such as radio and television media, retail, medical care, and finance, as well as new metaverse concepts, may also achieve the next prosperity of the video cloud market. And the future video cloud technology is also the door to open the metaverse to unfold a new world.

At the 2021 Yunqi Conference, Zhang Jianfeng, President of Alibaba Cloud Intelligence, once explained a new world on the cloud with the theme of "Deep Cloud, New World". He believed that "a new computing architecture with cloud as the core is taking shape, With the further integration of cloud, network and terminal technologies, in the future, regardless of enterprises or individuals, computing will be further migrated to the cloud." Alibaba Cloud Video Cloud is based on such a deep integration of cloud, network and terminal, and supports forward-looking audio and video technologies to help achieve This new world on the cloud shared by all.

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