One Yuan Initial Vientiane Fusion - Review of Google Cloud 2022 China Overseas Digital Summit

On January 20, Google Cloud 2022 China successfully held. Nearly 3,000 guests, , asked the future, , anchoring technology, , focused on cloud digital innovation in the overseas field, and discussed business scenarios and Google Cloud's cutting-edge technologies and customer practices. new ideas.

Highlights of the summit

Asking for the future: to grow to the vast overseas market

Beginning in 2022, the new coronary pneumonia variant virus continues to increase the "uncertainty". If you ask the future, where is the road, there is no doubt that the answer must be "going to sea".

Anchoring technology: cloud innovation, internal excellent operation, external business expansion

One of the important factors to achieve business growth in overseas markets is to have complete digital technology. In the past year, Google has launched more than 1,500 new features and technology updates. On average, more than 4 technologies have completed iterative evolution every day, and Google Cloud is also continuing to push new ones.

For overseas enterprises, digital thinking runs through the entire life cycle of cross-border business. Open-source and cost-saving, innovation, security, stability, and compliance that almost all overseas enterprises are concerned about can be optimally solved through a unified cloud platform technology.

1. Draw power from widely distributed infrastructure to cope with massive data concurrency and break through traffic peaks

Based on the computing, network, storage and other infrastructure of cloud vendors, overseas enterprises can quickly develop global cross-border business. Google Cloud's global infrastructure has covered 29 cloud regions, 88 availability zones, 146 network edge locations, and is still expanding. Google Cloud users in various regions can enjoy basic services across the world, and its global load balancing allows enterprises to easily cope with traffic floods.

During the Black Friday in 2021, the cross-border e-commerce Shopify welcomed more than 40 million consumers, and its cooperation with Google Cloud helped platform merchants successfully cope with about 30TB of export traffic per minute. In the game track, Zulong Entertainment has been working hard for many years, and many of its mobile games have been released in more than 170 regional markets. Google Cloud network cooperates with more than 3,000 operators around the world to ensure that Zulong players can access multiple types of games nearby; in SLG games on the same server around the world, use GLB's nearby forwarding to optimize user login experience; fully distributed This type of architecture can cope with traffic peaks without warm-up and achieve global acceleration. In terms of security protection, Google's global network can provide a maximum bandwidth of 2.56Tbps in terms of DDos, 6M Https and 652M RPS and PPS defense capabilities.

2. Relying on a smarter data cloud, connect the past tense, present tense and future tense of data

"Breaking data silos, real-time predictive analytics, and making data insights public" is a common expectation in the digital transformation of enterprises. Enterprises going overseas are faced with the challenge of rapidly collecting, analyzing, and responding to more and more data. Subject to practical problems such as data silos and analysis costs, there is still a lot of room for improvement in the value mining of data assets.

Google Cloud can provide an end-to-end real-time data solution, centrally operate and analyze data, and use a set of products, platforms, and technology stacks to perform batch and stream processing at the same time, and fully support serverless architecture. Developers do not need to consider back-end infrastructure and Expanding and shrinking can release energy to do more creative and high-value work.

3.Retail AI search, recommendation and search three-piece set to serve overseas precision marketing

There are thousands of C-end consumers, and overseas retailers choose AI and machine learning tools to ensure that users can be identified during the initial meeting and dialogue with users, and accurate marketing. Using the three-piece Google Cloud Retail AI - search, recommendation, and search , overseas retailers can build their own innovative Product Discovery solutions.

Vision Product Search can help consumers easily find products, while increasing the contact point between buyers and sellers, enabling merchants to carry out precision marketing. With Recommendations AI, overseas e-commerce companies can carry out large-scale, highly personalized product recommendations, and at the same time, based on machine learning, they can serve their marketing ROI optimization goals. The cloud retail search engine formed based on the retailer's data rules and Google's advanced search function can help the products of overseas enterprises to be more easily searched.

In practice, based on the model built for Cartier watches based on Google Cloud Vision API, the accuracy rate of search results is as high as 96.5% within 3 seconds, and sales staff can help customers quickly identify images and find intended products. The domestic e-commerce company Safu uses the Vision tool to renew the enterprise product selection model, saying goodbye to the previous model of relying on the experience of operators and third-party platform data. Through AI and machine learning, it can interpret popular factors and select products efficiently. Lanting Jishi uses Google Cloud STA product title optimization tool to automatically update product titles according to Google's hot search keywords, saving labor costs and improving conversion rates.

After implementing Recommendations AI, the international chain beauty retail brand Sephora increased the CTR of product pages by 50% and the overall conversion rate by nearly 2%. IKEA Retail used Recommendations AI to increase the global average order value of e-commerce by 2%. %.

Overweight and open source: Google and CNCF jointly create a cloud-native technology ecosystem

Globally, more and more developers are participating in and benefiting from open source. The latest data shows that there are 73 million developers around the world working on open source projects on GitHub, and a total of 254 million code repositories have been built. Of these developers, more than 7.55 million are from China.

Google actively embraces open source in multiple dimensions. At Google, the function of 10% of full-time employees is defined as "open source code contributors", in addition to which many more employees are indirectly involved in open source contributions. Google developers have contributed code to 75,000 Git repositories, 75% of which are owned by third-party organizations outside of Google.

CNCF is an important force in the promotion and popularization of cloud native applications, and Google is the founding platinum member and main supporter of CNF. At the beginning of CNCF's establishment, Google donated Kubernetes. Since then, it has also donated gRPC and Vitess. It is also applying to donate Knative. Kubernetes has become a CNCF star project with 35,000 contributors and has gradually evolved into an industry technical standard. Although it has been donated, Google's investment and code contribution to Kubernetes has never stopped, and it is still the first contributor to Kubernetes code. To help manage the Kubernetes project, Google also donated $12 million in Google Cloud Credit to CNCF.

Integrating the power of ecology: Google Play goes all out to help developers go overseas

As a global Internet ecological company, in addition to cloud platforms and open source technologies, Google has a number of applications with more than 1 billion users around the world, such as Google Play, search and advertising. Global customers conduct tens of billions of daily activities on these apps. In the past year, Google Play has continued to update the three modules of policy and security, application quality and revenue growth, addressing developers' demands for centralized communication, policy guidance, violation appeals, and application risk control, performance improvement, and revenue growth. Google Cloud combines global Internet applications and services such as Google Play to jointly accelerate the process of enterprises going overseas.

One yuan initial Vientiane fusion

Google Cloud is willing to anchor technology, build a "cloud ladder" with innovative power, and join hands with more overseas enterprises to build a new future. On the journey to the sea, Google Cloud and Chinese enterprises going overseas go all the way!

【 here 】to view Google Cloud 2022 China