Build a three-dimensional world, AR Engine helps B station membership purchase to create immersive marketing

With the gradual diversification of shopping scenarios, more and more e-commerce platforms have moved offline shopping experience to online, using AR technology to help users "experience" products before purchasing and enhance their willingness to purchase.

Bilibili membership purchase (hereinafter referred to as membership purchase) is an IP consumer experience service platform launched by Bilibili in 2017. In order to allow the majority of users to truly feel the details of derivative products, the platform has combined AR special effects since this year to simulate the interaction between derivatives and real scenes, creating immersive marketing and arousing the cultural resonance of fan groups.

Join hands with HMS Core AR Engine to open a new era of derivative special effects

The Cthulhu series of cards have always had a very high user stickiness. At that time, the "Whispers of the Past" card manufacturers based on the Cthulhu mythology were trying to expand the user base. In this context, the first show of AR special effects for membership purchases and Cthulhu Mythology Tarot cards was born.

Through the tracking of the image, the membership purchase organically blends the two-dimensional tarot cards with the environment, presenting a realistic three-dimensional animation. After synthesizing the proportion of user terminal equipment on its website and the solutions of its suppliers, Member Buy joined hands with HMS Core AR Engine to jointly develop AR special effects product display.

Up to now, Member Purchase and HMS Core AR Engine have used AR special effects in more than ten projects such as Cthulhu Tarot series, Magic Star Collection series, and Tianguan's blessing offline activities. By identifying and tracking the position and pose of 2D images in the environment, HMS Core AR Engine will output image poses in real time to interact with the real world . Taking the Cthulhu Tarot series as an example, users can enjoy AR special effects after purchasing the new bonus cards at the physical station B and binding their accounts through the sweep function at station B to achieve permanent activation.

Quickly integrate HMS Core AR Engine to efficiently solve technical problems

Since the beginning of May, 2009, members of the development team began to study the purchase of Core HMS AR Engine overall logical framework, do technical rehearsal, related debugging, around in just three weeks will complete access .

During the process of integration and debugging, the member purchase development team of station B and the HMS Core technical support team jointly tackled key problems, and proposed an optimized AR image tracking configuration for the picture shift and jitter in scenarios such as large camera shooting offset angle and rapid mobile phone shaking. using different image element multi-angle technology solutions, to accommodate a variety of users recognize the scene and improve the image stability of tracking to help users maximize the immersive experience related products .

Continued praise, increased participation rate, and user recall achieved miraculous results

HMS Core AR Engine technology helps member purchase, builds a three-dimensional world, realizes the integration and interaction of new scenes, and also allows member purchase to gain positive feedback from many users. "The wallet is getting thinner and thinner, but it's really worth it. When the special effects surround the cards, you can really feel the beauty of mystery and luxury.", "The AR congratulatory pictures of Xie Lian and Sanlang are vividly displayed on my keyboard, so happy That's it!" The three-dimensional world built by AR special effects helps users break the boundaries of time and space and interact with IP derivatives from multiple angles and at close range.

In addition to enhancing the user experience, the integration of AR special effects has also aroused the love of many silent users for ACG derivatives. This has achieved remarkable results in helping silent user recall and improving user stickiness. According to the statistics of member purchase background, the sales of special products are better than those without AR special effects. purchasing 161f7970bcac98, the average usage rate of each user exceeds 10 times, and the participation rate of AR activities is about 2 times that of ordinary games, which helps members as a whole. The revenue of purchasing platform increased by .

Under the HMS Core 161f7970bcacc7 AR Engine , the dreamlike and realistic special effects have inspired more derivatives lovers. Whether from the perspective of technical optimization, business innovation or user feedback, HMS Core AR Engine allows members Gou has made an extraordinary point of difference .

In the future, the membership purchase of station B will also focus on three-dimensional figures, combined with the relevant capabilities of HMS Core AR Engine, and interesting product display layouts in 3D dimensions, attracting more derivatives fans.

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