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During the festival, the essential part is to give out red envelopes. With the introduction of the "WeChat Red Envelope Cover" function on WeChat, the issue of WeChat red envelopes has become more interesting. Major companies have launched exclusive customized red envelope covers to seize the first-hand "advertising space".
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Microsoft MVP Labs Researcher

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bear king

Microsoft Most Valuable Professional (MVP)

Professional Office Trainer

Microsoft Most Valuable Professional

Microsoft Office International Certified Master

Registered International Senior Vocational Trainer

Senior Enterprise Trainer, China Chengcheng Association, Ministry of Education

Member of overseas talent pool of China Overseas Talents Development Foundation

Now everyone can design and make their own red envelope cover for free. I used PPT to make my own red envelope cover!
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The threshold for personal production is not high, only the following 3 conditions need to be met:

  1. Create a video number
  2. Published video numbers in 2022
  3. Content published in 2022 has been commented on by 3 friends

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Next, I will introduce the method of WeChat red envelope cover made by PPT in detail around [production parameters], [material processing], [design and layout], and [red envelope release].

 

[1] Production parameters

The four usage scenarios of the WeChat red envelope cover (red envelope page, red envelope message bubble page, red envelope removal page, red envelope details page) will be uploaded and generated using this image. The parameters of the official image are: 957*1278 pixels, and the size must be less than 500 KB.
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The unit in PPT is centimeters, so you need to convert "pixels" into "centimeters", you can use the conversion website: change the picture ( https://www.gaituba.com/px2cm/ ), enter the pixel value (957 and 1278), the resolution input 72 (regular resolution) conversion, you can get the conversion results: 33.8 cm and 45.1 cm.
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Open PPT, create a new blank page, click [Design] - [Slide Size] - [Custom Slide Size], and in the pop-up dialog box, enter a width of 33.8 cm and a height of 45.1 cm.

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It needs to be emphasized here that the black area of the cover (the right side of the picture below) will be blocked, so when typography, you need to avoid arranging the content in the black area.

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In this way, the picture can be highly matched with the fixed area below the red envelope cover.
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[two] material processing

Next, you need to import the material into the newly created blank PPT page.

If you need to use your own photos, you can directly use the PPT cutout, select the picture and click [picture format] - [delete background] - [mark the area to be reserved], drag the part to be adjusted with the graffiti pen, and confirm the Click on the blank space.

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The overall effect of the cutout is quite good.

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If it is a more complex character picture, you can use the smart cutout website to make free cutouts.

Recommended to use removebg, fully automatic and free, at: https://www.remove.bg/zh .
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After importing the picture, the cutout is automatically completed, and the intelligent cutout is very fast and the effect is good.
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Let's compare the effect of removing the background.
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There are festive elements to send red envelopes. You can search and download the required materials on the PNG website, such as firecrackers, lanterns, little tigers, God of Wealth hats, auspicious clouds, etc.
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Here are two recommended websites where you can download PNG material and backgrounds for free.

Find elements

A free download site without cutout, there are a lot of free PNG and background materials.

Website: https://www.51yuansu.com/ .

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Combining different periods, there will be different topics. For example, it is the Spring Festival, so there will be a topic of [Spring Festival] in a prominent position in the middle, which is very suitable for the cover of WeChat red envelopes.

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It is also a website for free download of PNG and background materials.

URL: https://588ku.com/

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If you need a background material, just switch to the background, search with the same keyword [Spring Festival], and there will be many related background materials.

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[3] Design and layout

Next, the obtained material will be typeset.

If you have no inspiration and need a reference, you can go to draft the design.

Website: https://www.gaoding.com/introduction , search for [WeChat Red Packet Cover], there will be a lot of typesetting references.
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You can also go to the official website of "WeChat Red Envelope Cover Development Platform", URL: https://cover.weixin.qq.com .

Click [Excellent Cases], there are also many cases of WeChat red envelope covers for reference.

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Here I put the processed materials and copy into one page.
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Then refer to the excellent cases and combine the materials for typesetting.

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Check out the preview.

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One trick is to eat all over the sky, and if you master the method, you can easily make another photo with your family.
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It should be emphasized that the characters here cannot use photos of celebrities or others to avoid legal disputes.

[four] red envelope release

News recommendation is a special kind of personalized recommendation. Compared with the recommendation of commodities, movies, etc., news events are updated all the time. For the system, each news is completely new content, which makes the system unable to To obtain enough user interaction data to train the recommendation model, it is necessary to start from the news itself to strengthen the understanding of the content. Although there have been algorithmic models for news recommendation before, those models often recommend homogeneous news to users, which can easily cause users’ disgust, and it is difficult to accurately match users’ actual needs for news.

Post the created WeChat red envelope cover to the video account and wait for approval (up to 30 minutes).
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Then use this picture to set [Red Packet Cover], [Red Packet Message Bubble], [Cover Story], etc., and click "Edit" to adjust the picture.
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The next step is the exciting red packet distribution. On the red packet distribution interface, click [Red Packet Cover] and select the cover you have set.
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How about it? Isn't it difficult? Hurry up and make your own WeChat red envelope cover!

Summarize

News recommendation is a special kind of personalized recommendation. Compared with the recommendation of commodities, movies, etc., news events are updated all the time. For the system, each news is completely new content, which makes the system unable to To obtain enough user interaction data to train the recommendation model, it is necessary to start from the news itself to strengthen the understanding of the content. Although there have been algorithmic models for news recommendation before, those models often recommend homogeneous news to users, which can easily cause users’ disgust, and it is difficult to accurately match users’ actual needs for news.

1. Production parameters: The size of the picture is 33.8 cm * 45.1 cm, and the black area is avoided

2. Material processing: completed with the help of PPT cutout or cutout website

3. Design and layout: you can refer to the case of excellent red envelope cover

4. Red envelope release: upload a picture and add it to the cover of the WeChat red envelope


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