iQIYI joins hands with HMS Core to create a smoother and immersive viewing experience for users

This article was shared on the HMS Core developer forum " [Developer Says] iQIYI and HMS Core to create a smoother and more immersive viewing experience for users ".

https://www.bilibili.com/video/BV1Dq4y1A7zd/?aid=550762517&cid=488955423&page=1

iQIYI is a leading video playback platform in China. After connecting to the HMS Core HiAI Foundation , iQIYI can provide users with higher-definition videos at lower bit rates; at the same time, HMS Core The wireless transmission service can adjust the bit rate and definition of the video. Combined with iQiyi's image enhancement algorithm, it can reduce the video freezing rate by 15%, allowing users to continuously watch the video smoothly.

Q1: Please introduce iQIYI and your business?

A1: Hello everyone, I am currently in charge of the broadcasting and commercialization of the mobile terminal at iQIYI. At present, our department is mainly devoted to the online playback of video, especially the mobile terminal, including the playback of Phone, Pad, TV and other terminals. At present, iQiyi broadcasts online for hundreds of millions of users every day, so users actually have great demands for higher-definition and better programs.

Q2: As the leading video playback platform in China, what do you think is the unique advantage of the app?

A2: I think on the one hand, the content is definitely better. But in addition, technically we also provide a better experience through a lot of innovations. At present, in fact, the user's focus on the experience is mainly focused on the video clarity, and then the smoothness of the video. iQIYI happens to be able to bring users a better viewing experience in both aspects through a series of innovations and technical cooperation.

Q3: iQIYI has integrated the capabilities of HiAI and Wireless Kit What kind of empowerment do you think it has brought to iQIYI in terms of network conditions and video effects?

A3: In order to solve the user's clarity problem. In addition to launching higher-definition dynamic code streams, iQIYI has also enhanced image quality. Picture quality enhancement In fact, most companies used to do it in the cloud, mainly because the cloud has relatively powerful computing power, but the problem that this brings is that after cloud processing, although the resolution is high, the user's bit rate is an obvious increase. In this case, users may experience stuttering under the existing bandwidth conditions. So in order to solve this series of problems, we have integrated a series of capabilities such as HiAI Foundation and so on. Using the capabilities of HMS Core to utilize device capabilities such as NPU enables real-time computing on the user's device. deal with. Combined with iQIYI's self-developed image quality enhancement algorithm, users can obtain higher resolution at a lower bit rate. According to the test of our experimental environment, it is possible to get or close to 1080p display effect in high-definition code stream, so in this case, the user's clarity will be greatly satisfied. On the other hand, we have also connected to the Wireless kit, and iQIYI can obtain the user's network status in real time. At the same time, we can also use big data or AI to predict the network changes of users in the near future, so that we can adjust the cache size and bit rate through iQIYI's HCDN or ABS dynamic code stream technology. adjustment, sharpness adjustment. In this way, users can basically get a continuous and smooth playback experience under the existing conditions. From the actual data effect, the experimental data comparison can reduce the freezing rate by more than 15%.

Q4: How do you feel about iQIYI winning this award at HDC?

A4: First of all, I am very happy to receive this award. We are also very grateful to HMS Core. In fact, during the cooperation, we also felt that HMS Core can allow developers to develop applications quickly and focus more on the business itself. On the other hand, developers can do more things based on some HMS Core technologies or device capabilities, so as to better optimize the user experience. We also saw HMS Core 6.0 launched this year, which covers more devices. , but also covers more fields. We also hope that on the one hand, HMS Core 6.0 can help more developers better and better, and also hope to have more cooperation with HMS Core.

Q5: What are the plans for in-depth cooperation with HMS Core in the future?

A5: Actually, we are currently considering two aspects. On the one hand, we hope to further deepen the cooperation in the original field. As mentioned above, we are mainly doing some image quality enhancements for high-definition code streams, and we will do some more code streams with HMS Core later. this cooperation. In addition, there are more devices to cover, so that users can have a better experience. In addition, we will also consider doing some more in-depth cooperation in some new fields, such as Huawei payment, search, especially in the field of video search. In fact, iQiyi also has its own unique advantages. I think this piece can be closely cooperated with HMS Core, and then maximize the advantages of both parties.

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