Avoid the material "minefield"! Play with high conversion rate

Is the new icon acceptable? Are the five pictures attractive enough?

Are you still confused about "guess you like it"? The "blind box" verification of user preferences over and over again consumes not only time and energy, but also incremental opportunities.

With the help of HUAWEI AppGallery Connect's material testing capability , you can try different styles of material to obtain market feedback from users on different material content, and apply the best ones to the entire network.

material test changed the status quo of artificial subjective judgment of material quality. Through big data analysis capabilities, material content delivery decisions can be made more scientifically and reasonably, and the download conversion rate of the application can be improved, and continuous absorption.

At present, the real-time data function has been added to the material test, allowing you to quickly understand the effective exposure, new downloads, and new installations of each set of material content, accurately grasp user preferences, and select the best material for presentation.

Activation conditions: material management service (material testing & material update) still in Beta open state, and it is only available to the entire network. Interested developers can send an application email to Huawei operators ( [e-mail] ). For details, please refer to the material management service document.

Start Guide→Material Management Service

Experiment scope: "App introduction", "App one sentence introduction", "App icon", "App introduction screenshot", "App introduction video" and "Recommended video". (The material test experiment does not currently support the "Recommended Video" test.)

Experimental suggestion:

Test only one type of material at a time to avoid cross influence between different materials;

Each experiment lasted at least 7 days to reduce error values;

Test experiments with 50% of users as much as possible;

For the same material type, repeat experiments with multiple different materials to obtain conclusions.
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