HMS Core machine learning service helps Zaful users to shop conveniently

Zaful is a well-developed overseas e-commerce platform in recent years, focusing on fast fashion. After seeing the needs of its users to buy street posters and the same clothes in their lives, Zaful teamed up with HMS Core machine learning service to create a photo shopping service. After taking a photo, users can search for the same product in the preset product image library, which not only provides users with a more convenient shopping experience, but also achieves an increase in income.
https://www.bilibili.com/video/BV1j34y117Vz/?aid=808938387&cid=506035531&page=1

Q1: How is your company's recent business progress, can you briefly introduce the company's current situation?

A1: Hello everyone, I am the technical director of Zaful. We are now responsible for all technical areas of Zaful, including the development and maintenance of websites, advertising systems, and back-end ERP systems. Zaful was established in 2014, and started operating as an independent station in 2014. At present, we have been ranked among the top 50 Chinese overseas brands for three consecutive years.

Q2: At present, more and more companies have entered the e-commerce field. In this competitive environment, how does the company deal with the same type of products? Where are our main advantages?

A2: The main customer groups that we Zaful face are European and American customers, and we focus on fast fashion. Generally, female customers between the ages of 18 and 25, for this group, their personalities are still relatively distinct in all aspects, so in this regard, we have been committed to improving the integration of some functions of HMS Core through our improvement. The shopping experience of batch users.

Q3: What kind of "empowerment" does the optimization of these functions/the exploration of new fields give to the company's existing business? What do you think?

A3: We focus on the user group in Europe and America for the function of photo shopping. We have a relatively good experience and a relatively good data reflection for this part of the group. There will be some differences in the shopping behavior of our foreign users and our domestic users, especially the young groups that our Zaful targets. In terms of shopping, they hope that when walking on the street, for example, they will see some good-looking clothes worn by some celebrities, or clothes that she likes more. She will take pictures and quickly find the products she wants. . Including our internal Zaful, there is also a function of Zaful community, there will be some content that customers show themselves, including some Internet celebrities, after she buys clothes, it shows some pictures, based on she finds the products we want, You can use our photo shopping function. This is a way for us to improve the user shopping experience. In addition, at the data performance level, there is a very big improvement in terms of the click structure of our users, including the final conversion comparison.

Q4: This time, you won the HMS Core Innovation Cooperation Award this year. Can you talk about your feelings, or have any experience or message?

A4: First of all, I am very honored to receive the innovation cooperation award from HMS Core. HMS Core has provided us with a lot of help in this process. For example, like photo shopping, during our docking process, HMS Core will send engineers to our site to face various problems with our technical team. Including the improvement of user experience to solve quickly, help us to quickly implement the ability, and at the same time give the user a good experience, the amount of data displayed is a very good performance . We will have some better improvements to Zaful in terms of clicks, additional purchases, including ordering. We also hope that in the future, we can access more mature capabilities of HMS Core, and ultimately improve some of our sales conversions. We are also very honored to work with HMS Core to build our Hongmeng system ecosystem. In this process, we can contribute a little of our strength.

Q5: What is the company's next development plan? Are you considering further in-depth cooperation with Huawei?

A5: In the next words, many of our fields will have more depth. We have made it clear that will have a refined operation in the area of accurate search and recommendation, and will have a deep cooperation with HMS Core in this area. In addition, our company will do intelligent translation for the e-commerce field, because this will save a lot of manpower for operation. In addition, it will help us to cover more of our global markets. This is the translation ability we plan to contact with HMS Core to form a capability in our e-commerce field. In addition, we learned that HMS Core now has the capabilities of 3D modeling and AR fitting. It is also in our e-commerce that we can improve our shopping experience very well.

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