Bringing together high-quality AR application developers, technology helps the AR field to prosper ecosystem

This article is shared on the HMS Core developer forum " EasyAR - Gathering high-quality AR application developers, technology helps the AR field to prosper ecology " interview transcript

EasyAR spatial computing platform provides application developers with stable mapping, positioning capabilities and a complete tool chain to form a city-level offline metaverse solution for cultural, commercial and public landmark MR products and applications. The spatial positioning capability provided by is seamlessly connected with the local continuous tracking capability of HMS Core AR Engine, forming a smooth MR experience and jointly contributing to the creation of user value.

Vision+AR is a company focusing on the underlying technology and industry applications of AR. The company's open platform in the AR field provides a series of tools for developers to develop various AR applications, and there are also industry-level products and solutions in some subdivided fields. At present, we have done a lot of exploration in the field of cultural tourism. There are nearly 200,000 developers on the development platform around the world. In the direction of cultural tourism products, we also have mature products and solutions, which have been implemented in China. dozens of scenic spots.

Q1: As a leading company focusing on AR technology and applications in the industry, what do you think are the main competitive advantages?

A1: Easy AR is actually a development platform that was released very early and should be widely used in China. We understand that our advantages are mainly reflected in several aspects. The first of is that we are more advanced in technology leadership and product maturity, , from the feedback from our users, we have a relatively high evaluation of the maturity and application of our entire product, The second is our compatibility on different platforms . We also do well above because we may be determined by a unique market positioning. We do not only serve a certain company or a certain operating system or a certain Brand, we can support different operating systems, different hardware and different manufacturers at the same time; The third point is our entire developer ecosystem , the entire developer is also interacting with us very well, there are different development Developers have developed many such classic cases on our platform. At the same time, some developers are doing some additional capabilities for us in this industry, such as helping us write tutorials and training, etc., so I think these three points May be a reflection of some of our current competitive advantages in the industry.

Q2: What do you think of the current hot "metaverse"?

A2: I understand that it is an integrator of the entire AR, VR, cloud computing, and artificial intelligence blockchain, etc. It may also be a centralized embodiment of our next-generation Internet under the grand trend of the metaverse. I believe AR will play a very important dimension, at least it is a metaverse of this high-end user experience, or the direct carrier of a new generation of user experience in this opportunity. I believe that practitioners in the entire industry of AR and VR will benefit a lot from this.

Q3: What empowerment and enhancements have been achieved in the cooperation with HMS Core AR Enigne ?

A3: In fact, AR Engine is a very powerful SDK on the AR side. In our actual use process, users have very strong demand for this well-optimized SDK that is very closely integrated with hardware. For example, users have many extreme scenarios or some challenging scenarios. In some cases with intense motion, such as some low-texture or low-light scenes, users also expect some relatively stable motion tracking and environment understanding capabilities in these scenes. However, due to immature technology or poor optimization, these problems have not been solved well, especially on many models. Now the entire AR engine of HMS Core is optimized on Huawei's machines, and the experience of the latest version has been greatly improved compared to the previous version, and there is a great improvement in the value creation of users, which is also our positive A very important reason to embrace HMS Core and cooperate with HMS Core.

Q4: How do you feel about winning this award at HDC?

A4: We have cooperated with HMS Core for a long time, because we are also a cross-platform platform, and we have been actively integrating and jointly optimizing with various hardware platforms and development tools. This time, we recently officially launched a version of our AR Engine compatible with the market. It can be said that the response from all aspects has been very good. This award is also a great recognition for us, and we also very much hope to further deepen our in-depth cooperation with HMS Core in the future, whether it is in the field of technology, products or business cooperation. Our development revolves around our two core products and in-depth cooperation in two directions. The first is our core competitiveness, that is, our Easy AR development platform. We will focus on the capabilities of the AR cloud, the modeling and positioning capabilities of large spaces, and the capabilities of spatial computing. In-depth technical exploration and product innovation. The second aspect is that we will continue to go deep into the subdivided industries, specifically referring to the cultural tourism industry, combining our superior technical capabilities with the needs of the industry to create more valuable to users. , such a product that is more competitive in the industry.

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