Focus on game development speed and cost, stabilize the engine foundation to help developers quickly integrate applications

This article was shared on the HMS Core Developer Forum " [Developer Says] Unity-Focus on Game Development Speed and Cost, Stable Engine Foundation Helps Digital Twins Be Widely Used " Interview draft finishing

Unity has a huge game ecosystem around the world, with the technical advantages of easy to use, high development efficiency and cost saving. This powerful alliance with HMS Core AR Engine deeply helped a large number of developers, and cooperated to create more and more innovative interactive content, injecting vitality into ecological development.

https://www.bilibili.com/video/BV1g3411h7Rg/?aid=423371791&cid=488187151&page=1

Q1: Please briefly introduce the development status of Unity

A1: Unity's global business progress is relatively stable at present, and we have always been at a leading stage in the game field. Originally, it was to provide developers with development tools. Now, we will provide corresponding solutions for the entire life cycle of game testing, game operation, and game production. The main purpose is to help developers speed up the launch of the game and reduce the cost of game development. At the same time, we have also made a very big effort in the non-game field. At present, we have successfully entered the fields of automobile, intelligent manufacturing, construction, film and television entertainment, etc. For different vertical industries, we also provide solutions and production tools for corresponding vertical industries. The application of digital twins developed based on Unity is becoming more and more extensive in interactive interfaces, which are inseparable from the engine foundation provided by Unity for developers. In fact, in Europe and the United States, our current non-game revenue has almost surpassed game revenue, and the trend in China has become more and more obvious.

Q2: As a leading game development platform in the industry, what do you think Unity's competitive advantages are?

A2: Actually, I think there are four main aspects. The first one is that we have a huge ecosystem around the world, and we basically have 1.5 million monthly active users every month; the second one is actually our share of the mobile game field. At present, in terms of the global mobile game rankings, basically 70% of the top 1,000 games are developed with Unity. The third important point is that compared to the tool itself, Unity is a first-hand development with high efficiency, which can help Developers save development costs; fourthly, I think Unity currently provides developers with a one-stop solution. We are not just the engine itself, so we integrate the game online, including the entire process of game operation. A series of solutions are provided to developers, and the acceleration of all tools and solutions can help developers succeed more quickly.

Q3: What empowerment and innovations did the cooperation with HMS Core AR Engine bring to Unity?

A3: First of all, Unity and HMS Core are industry leaders in their respective fields. Unity's integration HMS Core AR Engine is a powerful promotion for the ecology of both parties and drives the growth of the ecology. Unity's huge global developer base will make it easier for developers to create AR applications that are more suitable for Huawei mobile phones or other Huawei platforms. On the contrary, Huawei's huge user base can also promote developers to use Unity to create content to accelerate the growth of their respective ecological users and increase the revenue of both fields.

Q4: How do you feel about Unity winning this award at HDC?

A4: Actually, I am very grateful to HMS Core for its trust and support to Unity. We hope that in the future, more developers will use Unity to develop more ecosystems and content suitable for Huawei's applications, helping Huawei to build a more stable developer ecosystem.

Q5: In the future, what is the development plan of Unity and the cooperation plan of HMS Core?

A5: In fact, Unity will continue to make efforts to maintain its leading position in the game industry. At the same time, it will increase its development and market share in non-game fields, establish a more complete and stable developer ecosystem, and create more interactive content that will help and benefit mankind. In fact, the cooperation of AR Engine is only the first step of our cooperation with HMS Core. Next, we will adapt more tools and functions of HMS Core more closely. For example, we will support Huawei's operating system to create more sparks in the ecosystem of the Internet of Everything, such as mobile phones, cars, and home appliances.

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