Ubuntu replaces the new Logo: orange + rectangle Logo | "Circle of Friends" theme is more compact and unified

Recently, Canonical, the leader of the Ubuntu project, announced an exciting news - the Linux-based operating system Ubuntu has replaced a new Logo!

Although not much different from the old logo, the new Ubuntu Logo is indeed improved: the new logo still uses the familiar orange and white, and the "Circle of Friends" theme has a more compact and unified appearance.

It is reported that the new Logo was designed by Marcus Hallam (2010 version Logo designer), the head of Canonical brand design. He explained, “Together with our CEO, Mark Shuttleworth, we had a free thought in both redesigns. Introducing lateral thinking, feedback and creativity from across the business, to gain a deep understanding of what the logo stands for, see Let's see what comes up. We did have some pretty grotesque ideas. But our values didn't change then and haven't changed now. So, finally, Circle of Friends was updated with a more modern look and feel."

Among them, the most striking is that the "Circle of Friends" is no longer inside the circle (called "circle" in the design), but at the bottom of a solid orange rectangle.

In response to this change, Canonical said, "Although it is important to stick to the old version, the updated version is leaner, more focused, and more complex. The new Logo makes people feel 'heads are in circles, connecting more directly to each other'. Rectangular orange labels break Instead of the traditional square or circle concept, the bold color scheme not only expresses itself, but also provides a very recognizable mark on social media. In addition, the Logo has also changed from the previous small logo to Oversized, dynamic, leading presence today.”

Therefore, the new design of the new Logo is more like an "evolution" rather than a complete "reform".

The topic of "is Ubuntu the best Linux-based desktop operating system" has been debated for a long time. Nonetheless, industry insiders understand that none of this can shake the fact that "Ubuntu is the most famous desktop Linux distribution in the world".

Why did Ubuntu update the Logo?

Why update the Logo? We know that this is not the first time Ubuntu has redesigned its logo, the last update was in 2010.

And when the Ubuntu project was first created in 2004, the "Circle of Friends" theme came in three colors; yellow, red, and orange. After a redesign in 2010, the concept of a circle wrapping around a white and orange themed design.

Much of the logo changes from the past to the present are due to Ubuntu and the technology that underpins it evolving over time, as should the brand that represents it.

Looking back at the logo changes in 2004, 2010 and this time, we can find that the "meaning" of Ubuntu's Logo is like a top-down top-down view of three people with arms crossed (hand in hand). This is also called "Circle of Friends" by Canonical: before the three heads of this "circle" were centered, this change can better represent the three people, and the entire Logo is also put into one in the orange rectangle.

This time, the change of the new logo is also a reflection of Ubuntu's innovation and progress process. The bold attempt of the new rectangular and orange design is also a reshaping of its brand style. Also, the changes to the new logo can help keep it fresh for everyone.

It is understood that Ubuntu's new Logo is expected to be used in the new version of Ubuntu 22.04 LTS and other places released on April 21, which is worth looking forward to.

So, do you like this new logo for Ubuntu too? Look forward to letting us know your thoughts in the comments below.

Reference link: https://ubuntu.com/blog/a-new-look-for-the-circle-of-friends