Inner Mongolia Baotou Steel Pipe Co., Ltd.: Use Tencent Cloud to build an enterprise portal website and open the road to digital transformation of traditional enterprises

Head of R&D of Baotou Steel Pipe Factory: As a state-owned steel pipe factory, we need a simple, convenient, fast and efficient construction tool to connect our employees and customers, and Weiza is such a tool, which is compatible with WeChat and corporate WeChat. natively combined with each other.

corporate background

Driven by the trend of digitalization in my country's industries, many industries have completed the in-depth connection with the Internet, expanding the inherent boundaries of business and users through online capabilities. Obviously, the manufacturing industry is one of the laggards. When other industries that are in close contact with end consumers, such as the retail industry and the entertainment industry, are booming online, the manufacturing industry is still in a passive wait-and-see state.

Inner Mongolia Baotou Steel Pipe Co., Ltd. was put into operation on July 1, 1971. After 50 years of development and reform, it has formed an integrated operation system integrating production, sales, research, service and transportation, and has become a highly specialized, A company with strong research and development capabilities, excellent product quality and perfect service capabilities. The main products of the steel pipe company are petroleum casing, medium and low pressure boiler pipes, hydraulic support pipes, seamless pipes for structures, etc., and can also provide any non-standard seamless pipe products in the range of Φ60-426 according to the user agreement.

As a participant in the traditional manufacturing industry, all business activities and internal management of the state-owned enterprise Inner Mongolia Baotou Steel Pipe Co., Ltd. are completed by traditional offline methods. Although they have strict production processes and exclusive craftsmanship and technology, they have not received explosive growth in publicity and exposure. With the change of business objectives and the development of social trends, the leadership of the enterprise gradually saw the importance of online and digitalization for the operation of the enterprise, and put forward the goal and appeal of "going to the cloud" for business development.

Enterprise appeal

The goal of Baotou Steel Pipe's cloud migration includes two aspects. First, it needs to reach a wider range of users and promote its corporate image. Second, it hopes to improve the efficiency of organizational collaboration management, including cost management and project management, through the cloud.

Choose a micro

Due to its deep cultivation and operation of steel pipes, Baotou Steel Pipes naturally lacks Internet genes. IT departments urgently need to find a convenient and easy-to-operate solution to help them quickly, efficiently and cost-effectively build corporate websites to connect thousands of targets on the Internet. user. After reviewing their own needs and investigating solutions, the head of the IT department of Baotou Steel Pipe quickly locked the Tencent Cloud micro-build low-code platform as the beginning of the digital transformation of the enterprise.

Through the template capabilities and personalized and easy-to-operate components provided by Microbuild, the prototype of the website has gradually taken shape. According to the feedback from the person in charge of the IT department, they only invested one employee to use fragmented time to learn, build and use. With detailed and easy-to-understand tutorial guidance and an operating experience that seamlessly fits the user's habits, the IT staff of Baotou Steel Pipe has completed the rapid construction of the enterprise portal. It is estimated that with the help of micro-stacking, Baotou Steel Pipe has saved 80% of the development time and 75% of the economic cost of development.

"There are several reasons for choosing Weida," said the person in charge of the IT department of Baotou Steel Pipe. "First, it is out of trust in Tencent's big brand products, and secondly, it is very important to its ability to communicate with WeChat. There are many linkages with corporate WeChat and WeChat, and our company has always used corporate WeChat for office work, and Chinese customers use WeChat. Wechat is the best choice for us, which can help us better connect our internal employees with. External customers, make our steel pipe products more popular."

In development - editor usage

During development, the IT department made full use of the visual drag-and-drop development capabilities of Microtop. Through the drag-and-drop page construction and layout provided by Weida, the staff of the IT department can quickly get started and quickly realize the whole process of website development, cloud construction and publishing. With the help of the corporate official website scene template and functional components such as containers and content slots provided by Weidai, Baotou Steel Pipe has successfully created each product capability in the idea.

While realizing the product capability, as a state-owned enterprise, Baotou Steel Pipe also put forward demands for website security. In this regard, Wedap provides a base for cloud-based development, so that enterprise personnel can avoid operation and maintenance work such as building servers, handling load balancing, and network protection, and enjoy the ability to be safe, highly available, and free from DDoS attacks. At the same time, it realizes the natural connection of the entire application link and the high availability of services, and supports automatic elastic scaling.

Moreover, with Weida, they only need to build a front-end page to quickly publish multi-terminal applications, including H5 and PC Web, so that users can access anytime, anywhere whether in office scenarios or personal fragmented time. In addition, in the future, they also plan to Publish Mini Program applications that allow users to access their website through Mini Programs and browse their products and company introductions more conveniently.

Outcomes - Enterprise Portal

The final website built by Baotou Steel Pipe Co., Ltd. integrates the company's external publicity introduction, customer contact, introduction of supply, marketing and R&D capabilities, as well as all display and introduction of production lines and main products.

By visiting their online website, target users can easily obtain the location of each of their production lines, process equipment, and average annual production levels, which not only helps them promote their corporate capabilities, but also helps them alleviate customer inquiries. It reduces the complicated and inefficient offline or instant communication costs, and provides customers with new options for self-service inquiry.

Outcome - Management Backend

By using the relevant capabilities provided by Tencent Cloud's micro-build low-code management console, Baotou Steel Pipe can not only easily publish and modify their applications, but also intuitively query important access data details, so as to better invest in their applications in the future. Customer operation. A sound rights management system supports all possibilities of their future digital business expansion. Even if complex and diverse roles work together, the Weida system can provide refined rights distinction to support business.

"In the future, we will continue to work closely with Microtop to build more systems that can be used by the company." The IT director of Baotou Steel Pipe said, "Using Microtop has definitely brought high efficiency and low cost to our enterprise. The cost-effectiveness has been recognized by business unit leaders, and it has greatly reduced the workload of our developers." "We believe that digital transformation can bring us great benefits, including access to a wider range of customer resources and improved internal synergy. capacity, which profoundly affects the way a business is run.”

As a pathfinder and practitioner in the low-code industry, Tencent Cloud Weida is committed to providing complete solutions for transformation and upgrading of various traditional industries. The exploration of Baotou Steel Pipe has allowed us to see new possibilities for cloud manufacturing in the manufacturing industry. The excellent effect of combining the manufacturing industry with the Internet, as a pioneer in the development of the low-code industry, Tencent Cloud Weida will also provide personalized digital solutions for more industries and more enterprises.