HMS Core Analysis Service version 6.4.1 is online, come and see what has been updated.

Update overview

Supports the return of conversion events to Huawei AppGallery for commercial promotion, convenient attribution, and real-time tuning.

The uninstallation analysis model supports user pre-uninstallation event and path analysis, and deeply analyzes the root cause of uninstallation.

The real-time funnel experience is open, and the abnormal loss can be flexibly located.

Details description

Update 1: Fully open the postback of deep conversion events

In the attribution principle, conversion event postback is one of the key links, which is of great significance to the model training of the advertising platform and the optimization of the advertising effect. To further save development manpower and time costs, advertisers can use the HMS Core analysis service to flexibly configure in-depth conversion events that need to be returned for HUAWEI AppGallery.

Events such as registration, startup, and in-app purchases can be directly sent back to the HUAWEI AppGallery business promotion platform through the mapping relationship, and attribution associations can be established for touch-point events such as browsing and downloading on the front end of users. Advertisers do not need to do any additional operations. At the same time, it provides a return switch button, which can start or stop the return action at any time, the data is controllable, and the event return is more flexible and convenient.

Update 2: Uninstall analysis supports viewing pre-uninstall events and pre-uninstall page paths

Unloading analysis is of great significance for improving user retention and subsequent iterative optimization of products. What did the user do before uninstalling? What kind of in-app journey makes the user ultimately choose to uninstall? Developers can understand these issues through user pre-uninstallation events and path analysis.

In this new version, based on the pre-uninstallation event analysis, a new pre-uninstallation path analysis is added to further restore the user's application journey before uninstallation. Through the analysis of page flow, we can explore the iterative optimization direction of products in the aspects of interaction design and user experience, which can effectively reduce the risk of user churn and improve retention.

*Data comes from test environment, not real data

Update 3: Funnel real-time enhancement

The funnel creation of key business processes can help operations intuitively analyze conversion anomalies and quickly locate problem nodes. The low-latency conversion analysis can quickly locate abnormal churn in key scenarios such as version release and event launch.

In this version update, the more time-sensitive real-time funnel is opened for the first time. The funnel window period supports sessions and customization, which fits business requirements, and can be flexibly selected in time dimension. It supports minutes, hours, and days. You can create it in real time according to operational requirements, and you can view the conversion details of each link without waiting, and quickly locate the loss. abnormal.

The above is the main content of the new version update of HMS Core Analysis Service. For more updated content, please visit the official website of HMS Core Analysis Service. HMS Core looks forward to creating a better and faster data operation experience for you.

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