How to scientifically measure advertising effectiveness? HMS Core Analysis Service Helps You Scientific Attribution

The increasingly diversified advertising forms and the rising cost of advertising make advertisers pay more attention to the actual value brought by each advertising.

However, advertisers generally can only obtain front-end effect fields such as display, click, and download from the platform, and cannot obtain the actual back-end deep conversion indicators such as user registration and activation .

How to scientifically measure advertising effectiveness?

Do new users come from natural increments or from promotional purchases? These, you will get the answer through the HMS Core analysis service .

Smart subcontracting and monitoring links are two attribution solutions for commercial promotion in Huawei AppGallery. The Last Click attribution model

The interference of scientific attribution with inefficient exposure is avoided. At present, the commercial promotion of HUAWEI AppGallery and the HMS Core analysis service have been officially opened. The analysis service can directly send back in-depth conversion events such as activation, registration, and payment, effectively saving you the time to connect back-end conversion events with the third-party monitoring platform when promoting mobile applications. and technology costs

Conversion event postback flexible configuration

In the attribution principle, conversion event postback is one of the key links, which is of great significance to the model training of the advertising platform and the optimization of the advertising effect. In order to further save development manpower and time costs, advertisers can flexibly configure the in-depth conversion events that need to be returned for application marketing promotion through the HMS Core analysis service .

When the HMS Core Analysis Service SDK is enabled and integrated, events such as registration, startup, and in-app purchases can be directly sent back to the Huawei AppGallery business promotion platform through mapping relationships, and attribution correlations can be established for user-front browsing, downloads, and other touchpoint events. , the advertiser does not need any additional action. At the same time, it provides a return switch button, which can start or stop the return action at any time, making the data controllable and the event return more flexible and convenient.

Purchase volume distribution and user analysis at a glance

In addition to providing in-depth conversion events for the Huawei AppGallery business promotion platform, the HMS Core analysis service provides a new user attraction card in the project overview module composed of multi-core indicator dashboards. You can view the purchase volume of the promoted app on a specified date. The proportion of users and organic growth users, and supports further drill-down to view the distribution of purchasing users in different marketing channels, marketing media, and marketing tasks.

*Data comes from test environment, not real data

The attracting new users card presents the user overview of the purchase promotion in a percentage list. You can also further use the purchase user analysis model of the HMS Core analysis service to further explore the value of the purchase users' activity, payment, retention and other indicators. And combine their common attribute distribution characteristics to tap more growth opportunities.

*Data comes from test environment, not real data

Prerequisites for use

You need to activate and integrate the HMS Core analysis service SDK, and report user back-end conversion events such as activation and payment. If you have completed the integration, please upgrade the SDK to the latest version.

The above is a brief introduction to the application of HMS Core analysis service in the commercial promotion of mobile applications. You can refer to the access process to quickly complete the opening and integration of the analysis service. For more related introductions, please visit the official website of the analysis service .

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