Unlock the 2022 Google Game Developers Summit | Game business is growing steadily

In the past two years, facing the challenges brought by various new situations, developers around the world have been trying to actively respond.

A Newzoo market and consumer survey showed that more than 65% of gamers said they would continue or increase their time playing games after the epidemic. This means that the game industry will also be able to maintain its growth momentum in the future, and game developers and publishers can continue to achieve business growth.

You can now watch the full Chinese video of the 2022 Google Game Dev Summit . In this article, we've also picked out the highlights of the summit for Android and Google Play, so keep reading.

Google Play supports game developers to grow steadily

Thanks to the extraordinary apps and games built by developers, the Google Play ecosystem has grown rapidly and now has billions of users in more than 190 countries. At the same time, Google Play has been growing alongside you, with new tools introduced each year, such as the Play Console, Android vitals, Store Listing Experiments, and a recently updated business model to help you grow your business on Google Play .

Watch the video to learn more about our new services, tools, and features for developers to help you build and monetize high-quality gaming experiences, as well as more best-practice resources to learn from, including:

https://www.bilibili.com/video/BV1TZ4y1U7Jq/?aid=382877821&cid=567297117&page=1

△ Deliver optimized assets to users with Play Asset Delivery

https://www.bilibili.com/video/BV1V34y1x77u/?aid=810427252&cid=567304236&page=1

△ Utilize Play Integrity API to protect games

Powerful multi-screen gaming experience

Android's popularity continues to grow globally on Google Play, with more than 2.5 billion monthly active users on Google Play, and these massive global audiences are playing games on a wide variety of devices, with their devices More than ever, including Android phones, foldables, tablets, Chromebooks, Google TV, and more. Google Play makes it easier to bring your games to more screens and interact with other players anytime, anywhere. Watch the video to learn about gaming on foldable devices:

https://www.bilibili.com/video/BV16u411e78h/?aid=510474303&cid=567295207&page=1

△ Games on foldable devices

In a global survey, 76% of mobile gamers expressed a strong interest in mobile games that support both desktop and laptop computers. At the same time, mobile game developers are willing to take advantage of this opportunity to reach a wider audience for their existing games.

That's why we launched Google Play Games in January of this year, a new standalone Windows PC application developed by Google that provides a catalog of Google Play's premium games optimized for desktop or laptop computers.

https://www.bilibili.com/video/BV1cY4y1i7QS/?aid=637902171&cid=567299506&page=1

△ Google Play Games for PC: Developer History

With Google Play Games, gamers can easily browse, download, and play their favorite mobile games on their PC, with the convenience of a larger screen, mouse and keyboard input, and game emulation from a high-performance PC experience. And each game will be synchronized with the cloud, players log in to the same Google Play game identity and profile on different devices, and game progress or achievements will not be lost when switching between different devices. Watch the video to learn more about Google Play Games:

https://www.bilibili.com/video/BV1jr4y1p7BD/?aid=767886584&cid=567300373&page=1

△ Google Play Games for PC: User login as easy as 1-2-3

Provide full support for all kinds of developers

Google is committed to escorting all developers on the road to success. We will assist developers throughout the entire game development cycle. Google Play has various developer programs to fully support every member of the game developer community.

Google Play Games Partner Program

This program aims to provide top game developers with more tailored business development tools and high-level services to meet their scale and high-performance needs. Partner benefits to join this program include:

• Get better business support from Google Play
• Faster releases with priority release queues
• Gain analytical insights into various device properties across the Google Play device ecosystem
• Get enhanced pre-launch tools such as pre-registration tests, access codes and store listing experiments for pre-registration campaigns
• Get business development and engagement features like LiveOps and other custom store listings
• Pre-enroll eligible popular apps/games into the Google Play Points program
• Get more integrity and security protections, including auto-approval of Play Integrity API usage (adjusts to game needs and has no quota)
• Get an invite when you have a qualifying early access program
• Actively develop new features

Developers eligible for this program will experience a different interface after launching the Google Play Console. We've added a program page to the interface that lists at a glance all the benefits you can get after participating, as well as links to various useful resources. Some plan benefits are brand new features, while others enhance existing features you already use or increase the usage limit of existing features.

For more information about the Google Play Games Partner Program , please visit the program homepage .

Google Play Points Program

Google Play Points is a program designed to reward users for engaging with the Play ecosystem. We invite selected developers to offer more rewarding app-specific Play Points promotions to increase app user retention and point re-investment rates.

The Play Points program is currently available in 28 countries, and participating partners benefit from it. For example, we've seen some developers quadruple their revenue while reaching new, highly engaged audiences for their games through the program's promotional channels. Over the next year, we hope to build on the success of this program by adding new features and expanding it to more markets, with the goal of delivering positive results for your game engagement, retention, and revenue influence.

Play Academy Start your Google Play Academy learning journey!

Help you succeed on Google Play with free Chinese courses designed by Google product experts based on developer needs.

Enter Google Play Academy: g.cn/playacademy , register an account with any email address, and start your learning journey!

In our next article, we'll share details about updates and updates on various tools and services designed to help you create a high-quality gaming experience and help your gaming business grow steadily.

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