Re-understanding of Rongyun, "more than instant messaging"

It starts with instant messaging, it goes beyond instant messaging. Follow [Rongyun Global Internet Communication Cloud] to learn more

Founded in 2014, Rongyun celebrates its 8th anniversary this year. Starting from the instant messaging service, today's Rongyun can no longer be defined by the word "instant messaging".

it's time.

Let's get to know Rongyun again——

Over the past 8 years, Rongyun has devoted itself to building various capabilities around developer services, and has embraced the integration and evolution of ecology in the collision with the market. Finally, it has formed a rich product structure and innovative service models , opening a new chapter in communication services with vast space .

Concentrate on doing it, slowly and slowly

Driven by the developer gene, "everything for the developer" determines the value order of Rongyun in each development node.

The founding team of Rongyun was born out of China Mobile's Fetion business. At that time, instant messaging was one of the most complex technologies, and entrepreneurial teams that wanted to work on the social track could not overcome it for months. The Rongyun team discovered this market vacancy, packaged the instant messaging technology as SDK, and pioneered the provision of communication cloud PaaS services. Developers can access instant messaging capabilities.

The instant messaging SDK turned the first gear of the big ship of Rongyun, and also opened up an inexhaustible innovation engine.

Since then, the road ahead for Rongyun has presented two scenarios.

On the one hand, continue to deepen IM instant messaging . The Rongyun IM instant messaging SDK has gone through several stages of development. At the beginning, it emphasized the richness of functions, and later required the convenience of development. Now it pursues the ultimate stability and senseless deployment.

(Rongyun IM instant messaging)

On the other hand, the development and innovation of other communication services should be carried out simultaneously . Rongyun has successively launched RTC real-time audio and video SDK, push, audit, beauty and other peripheral communication capabilities, and finally formed an IM+RTC+X "full" communication solution.

(Rongyun RTC real-time audio and video)

(Rongyun Communication Peripheral Capability X)

In the past 8 years, the market has been turbulent, and opportunities have changed rapidly.

Rongyun is determined to move forward on its own strategic path, and there are two constants:

The first is the in-depth cultivation of core business . As a long-termist, Rongyun continues to invest and explore communication technology, taking the lead in building a global communication network covering 233 countries and regions, building multiple data centers and more than 3,000 dynamic acceleration nodes around the world, enabling instant messaging and real-time High-availability, high-quality, and low-latency stable services for dual-core video services. Because of this, Rongyun has become the trusted choice of 250,000+ developers around the world.

In the process of serving developers, Rongyun is always looking for a balance between building a complete ecosystem and restraining boundary expansion.

Rongyun hopes to become a business partner for developers' business development, not just a single point technology provider. Business, on the other hand, means enabling empowerment through an ecosystem . Therefore, Rongyun continues to improve its ecological capabilities. From product development to business launch and localized operations around the world, Rongyun can provide complete capability support.

In the construction of the surrounding capability ecology, Rongyun adopts the method of introduction rather than self-research, and realizes the expansion of the capability boundary by combining ecological partners. It can not only speed up the development work, but also focus more on the main business and be more inclusive of the ecology .

Many upstream and downstream industries have joined the developer service ecosystem built by Rongyun, which has become an extension of Rongyun services. Developers enter the Rongyun ecosystem with communication services as the core medium, and collide with the market with the help of ecological empowerment and full life cycle services.

The second is the in-depth practice of core values . Since the development of the Internet, we have been immersed in it for many years, and we have become accustomed to many ways of thinking, such as using network effects to achieve rapid growth, running small steps to iterate products, and occupying users' minds through positioning, etc.

But on top of all Internet narratives, Rongyun has to add "everything for developers".

This not only determines the steady development of Rongyun on the technical route, but also determines the product path of Rongyun to a certain extent, which is to continuously meet the needs of developers and give developers a simple and extreme experience. .

But to inspire new ones

How to really make developers' business implementation simpler and more efficient ? This is a question that Rongyun always thinks about in product development.

Rongyun's strategy is to do more for developers and get closer to the market. Last year, Rongyun handed over the answer sheet to the market and the industry - a series of scene-based SDKs covering all social scenarios.

(Rongyun language chat room SDK)

(Rongyun Live SDK)

(Rongyun calls SDK)

Since the epidemic, our lives have undergone a major digital reconstruction, and the process of restoring offline scenes to online has accelerated in an instant. According to data.ai's 2022 Mobile Market Report, which analyzes 17 industries and 30 markets, smartphones touch almost every aspect of our lives, forever changing the behavior of mobile users.

In terms of usage time, in 2021, users will spend an average of 70% of their time on the two categories of apps: “social” and “photos and videos”; in terms of app categories, the most downloaded apps are: games, Tools and social classes.

Global resonance. According to the website of the Ministry of Industry and Information Technology, as of the end of February, the number of APPs monitored in my country's domestic market was 2.35 million, with a net increase of 30,000 in February. Among them, the social communication category ranked third in downloads.

For practitioners, new opportunities also bring new challenges:

First of all, the demand for single-function scenarios is becoming less and less, and the demand for integrated scenarios is booming, and the difficulty of self-research has increased exponentially .

Secondly, in the dizzying market supply, the essence of product survival is to grab the user's attention .

The social and pan-entertainment tracks targeting the Z generation are extremely crowded. Most of the amazing games on the market are unique in their gameplay to hit users . Then, starting from a niche market, they will hit the pain points of those users who have not yet been satisfied. An innovative product is brought to the masses.

As a communication cloud service provider, Rongyun needs to provide powerful and easy-to-use tools, allowing developers to spend more time and energy on product polishing and gameplay innovation.

Based on the IM+RTC+X "full" communication solution, Rongyun has launched a scenario-based SDK, which fully encapsulates Rongyun's extensive and experienced business scenarios, such as chat rooms, live broadcasts, and calls , for out-of-the-box use. The SDK product form is provided to developers.

In this way, developers can quickly create the applications they need, which greatly reduces the development threshold and liberates productivity.

Rongyun's scenario-based SDK is a platform-level innovation based on underlying capabilities and ecosystems. On a stable platform, developers can put aside the exploration and learning of the underlying technology, maintain a sense of the market, and have the opportunity to achieve business-level innovation.

This truly leads the communication cloud service to a whole new era.

At the same time, Rongyun's combing and packaging of industry best practices does not ignore the differentiated needs that product development may face, provides strong scalability, and maximizes support for developers in business innovation.

The wind is full of sails, and new ambitions are made

How can innovative businesses resist the siphoning of mainstream platforms and break out? This has always been a test that entrepreneurs in the social field have to face.

Several well-known zero-sum games in the history of the Internet have allowed everyone to see the effectiveness of the model of huge subsidies, seize the market, and harvest traffic.

The Internet, which was originally under the banner of high efficiency and inclusiveness, has become a cake for giants to eat.

The traffic has peaked and the pattern has been set. Where should the future of the Internet go? Who wants to ask?

One of the answers is the climate's gradual sea tide. User bonuses are no longer available, market competition is further deepened, and more and more Chinese companies have extended their perspectives overseas to find new incremental markets.

Rongyun is one of the first communication cloud service providers to expand its service tentacles to the world with Chinese companies going overseas. A few years ago, it provided independent overseas data centers, built a global communication network covering 233 countries and regions around the world, and provided a stable overseas chain. road, optimal communication quality, secure data backup and reliable business disaster recovery.

With the development of the market, developers going overseas are not only faced with the communication challenges brought about by different global network conditions and different terminals, but also the problem of business localization under the background of stricter supervision. Rongyun integrates the necessary auditing, translation, FCM push and other capabilities for overseas business into the overseas solution, making the business development of developers easier.

(Rongyun Going Overseas Solution)

Another answer, pointing to Web3 representing the future of the internet.

The Internet industry is experiencing structural challenges and changes. The era of the metaverse with Web3 as the infrastructure is coming, a new era of great navigation is about to begin, and everything may be reshuffled. Heroes do not ask where they come from, and innovators without track accumulation and giant blessings may also emerge.

The Metaverse holds the next big opportunity for change in mobile applications, and gaming is one of the first industries to touch. According to a data.ai report, Metaverse games are expected to exceed $3.1 billion in annual user spending on the app store in 2022.

The number of downloads of game mobile applications in my country has also ranked first for a long time, attracting many developers to enter the game. According to the website of the Ministry of Industry and Information Technology, as of the end of February, the number of mobile application developers in my country exceeded one million. Among them, the number of game mobile application developers ranked first, reaching 212,000.

Under the trend of socialization of games, games are deeply integrated with social entertainment. For different types of game businesses such as casual games, strategy games, and sandbox games developed and operated based on the Unity platform, Rongyun provides a simple and feasible communication capability access solution to help developers design and make smart games around social games. A good game that was applauded and applauded.

Another revelation that Web3 brings to the social track is the general trend of real-time communities.

The Web3 era with decentralization as the core will give individuals more balanced opportunities. The Web3 project has a warm and natural belief in the community. The real-time community represented by Discord has become the best position for the cold start of the Web3 project.

Rongyun launched a real-time community solution based on the super group capability, which supports developers to quickly build a real-time community with unlimited user volume, multiple real-time interaction, and rich content ecology, and opens the entrance to the future social interaction of the metaverse.

(Rongyun real-time community solution)

The pointer was set back to 2019. When the phrase "this year is the best year in the next ten years" was circulated in turn, some people were alert and others laughed.

At that time, we could never have imagined what would happen in the future. The changes in the international situation were unexpected. The epidemic that spread around the world repeatedly caused people to be disturbed. The towering Internet building has gradually become difficult to find support for growth after several waves of turmoil. point.

Under the torrent of the times, personal fortunes are more unpredictable, and confusion is a dark cloud over everyone's heads. However, when the clouds open and the moon shines, the current chaos will eventually pass.

And those developers who are still innovating and starting businesses and are working hard to add a bright background to their lives and this era are expanding the boundaries of the Internet's imagination.

When we look to Web3 and the Metaverse to explore the future of the Internet, we might as well look back at the origin of the Internet. The earliest pioneers and fans of the Internet are pursuing a free, equal and open space, making society more equal, information flowing freely, and everyone finding a way to realize value.

Web3 with decentralization as its spiritual core is more like a large-scale revival of the spirit of "realizing personal value and benefiting individuals" .

After 8 years in the time-honored communications industry, Rongyun believes that developers, the group that created the brilliance of the Internet, are still the most anticipated force; Rongyun, which is "more than instant messaging", will continue to follow the "everything" For the purpose of "developers", we will polish the core of innovation and create a better era together.