Beer also on the cloud? Come check out Carlsberg's exclusive recipe!

The editor said: The foam is white and delicate, the aroma of wheat is strong, and the taste is mellow and delicate... A cup of Carlsberg beer, which has been passed down for a century, is popular all over the world. Over the past 100 years, the Carlsberg Group seems to have been changing: the global market has expanded rapidly, and its brewing technology has been steadily improved; but it has not changed: the focus on quality and the pace of innovation and development have never changed. In the ever-changing digital age, Carlsberg China actively embraces the digital innovation strategy to stand out in the fierce market competition, adding Microsoft's "cloud recipes" to jointly contribute to the beer industry.

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Three major winning recipes, indulge in digital new beer

Founded in 1847, the Carlsberg Group, headquartered in Copenhagen, Denmark, is one of the world's leading brewing groups. Under the strategic guidance of the Group's continuous development and innovation, Carlsberg Group has developed business in mainland China and has now become one of the well-known international brands in China. In order to realize the grand digital strategy, Carlsberg China has joined hands with Microsoft Intelligent Cloud, empowered by IT, to create a new data architecture, activate the value of data, serve consumers, move to the cloud, and reach the world.

▌ "Cloud Recipe" 1 - Hyper-connected collaboration and management platform

Currently, the Carlsberg Group has nearly 140 beer brands in more than 100 countries and regions around the world, and each acquired company has a different IT ecosystem and way of working. In order to connect data, processes and teams with intelligent business applications, Carlsberg China fully deploys solutions centered on Dynamics 365 F&O, adapts and innovates with hyper-connected business models, and centrally manages highly decentralized systems . Standardize and "unify" business processes, improve business process reproducibility, and have rapid promotion capabilities to support the company's continuous expansion and development.

• Combined with Microsoft's low-code platform Power Apps , it can build enterprises' intelligent management of complex business processes such as marketing, sales, service, operation, and finance on demand, and innovate productivity. Unified and compliant data standards and data analysis help companies reduce costs, visualize daily production operations, and improve operational management efficiency;
• Dynamics 365 is a comprehensive, efficient and intelligent SaaS-level platform that integrates CRM and ERP functions. The platform is seamlessly integrated with Azure and Power Apps, providing Carlsberg China with end-to-end digital transformation tools. Through the platform strategy of "One Microsoft"-Dynamics 365+Azure+Power Apps , Microsoft has successfully won the recognition of Carlsberg China.

▌"Cloud Recipe" 2 - Smarter and more effective data services

After fully considering the necessity of developing cloud computing, Carlsberg China quickly migrated its data center, application and SAP system to Microsoft's intelligent cloud Azure . As a reliable and stable platform, Azure provides Carlsberg China with strong support, high security, rich services and product solutions.

• As a fast and simple collaboration platform based on Spark, Azure Databricks is optimized for the Microsoft Azure cloud service platform. Enterprise analysts provide an unprecedented collaborative environment;
• Azure Synapse enables enterprise analytics services, reducing the time needed to extract insights in data warehouses and big data systems. With it, you can use serverless on-demand or provisioned resources to execute custom, large-scale data queries at will;
• The Azure Analysis Services analytical data engine provides enterprise-level data models in the cloud, integrating multiple Azure services to generate complex analytical solutions. Data models make it faster and easier for users to perform ad hoc data analysis with Power BI;
• Power BI, an interactive self-service report visualization tool , provides enterprise-scale self-service analytics, reducing the added cost, complexity, and security risks of using multiple solutions, enabling employees at all levels of the organization to make confident decisions. Decide.

Azure has further improved the overall level of Carlsberg China's IT information system, while significantly reducing the risk and cost of experiments, helping Carlsberg China further provide consumers with the best brand experience.

▌ "Cloud Recipe" 3 - 24*7 support for fault handling and rapid response mechanism

The major fault handling and response mechanism of Microsoft Premier Support's cloud platform helps every day and every sales, and then empowers the dealer system. Data-driven business applications provide support for new sales growth points.

• Through the exclusive account manager and event management manager, coordinate Microsoft's global product support resources, provide Carlsberg China with 24*7 uninterrupted original technical support services, and provide all-round escort for the implementation of Sanduoyun;
• Through Premier Support , connect Carlsberg China and Microsoft product technical teams. When a platform-level failure is involved, Carlsberg China can obtain timely assistance from the product technical team to minimize the impact of the failure on the business.
• Dedicated product support engineers communicate regularly to gain an in-depth understanding of the customer's cloud environment, configuration and evolution path, and form a Microsoft cloud product user profile and problem knowledge base for Carlsberg China to speed up troubleshooting efficiency, improve problem resolution quality and customer satisfaction.

Carlsberg China and Microsoft have joined hands to create the "Carlsberg China Data Strategy", which uses a new data architecture to activate data value, empower dealers, serve consumers, and jointly expand brand equity and influence. The data analysis platform and cloud-native applications built on Microsoft Azure, with Dynamics 365 ERP as the core, standardize and centralize the highly decentralized, complex configuration, and lack of extensibility systems, providing Carlsberg China with strong support, high level of Security, rich service and product portfolio, massive data to promote the business development of Carlsberg China, reduce costs and increase efficiency.

In the future, Carlsberg China's forward-looking cloud deployment of Smart Core D365 ERP system, data analysis platform, consumer data platform and "one-stop super portal" for channel digitization will accelerate the development of the local market, and will also lead the global Carlsberg Group. Digital transformation. This will continue to inspire every employee of the Carlsberg Group to brew better beer, draw closer to each other, enjoy every happy moment, and use technology to give back to the world with better digital new beer.

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