Just one trick to teach you to precisely recall and uninstall users

When a user uninstalls an app completely lost, in-app messages and other convenient user interaction links will not be able to connect them again, and the determination of uninstalling users is a technical bottleneck. How to recall the uninstall user conveniently and reasonably through the operation strategy is the answer that the user operation students are eager to know.

A well-known RPG game has extremely high requirements on players' activity, and it is usually determined that users who have not logged in for more than 3 days may have been completely uninstalled. For the recall of uninstalled users, the operation students made a new breakthrough with the new attempt of Huawei's analysis + application market gift package activity.

This activity has reached 3w users who uninstalled for nearly 14 days, and a total of 6k+ users have been successfully recalled, with a recall rate of 18.41%. Among them, paying users accounted for 11.04% . (The effect data is real, provided by the customer)

1. Combined with the AI prediction model analyzed by Huawei, you can define specific target users, such as high-probability churn and paying groups, and you can carry out refined operation activities for different audience groups.

2. The user life cycle model provided by Huawei Analytics can divide users into novice period, growth period, mature period, silent period, and loss period according to the depth of users' use of the app, and can formulate differentiated operation strategies for people in different life cycle stages .

3. Based on user tags and user events, flexibly create target audiences through Huawei analytics, and conduct differentiated and targeted operations based on insights from behavioral characteristics.

For the detailed operation process of the uninstall recall scenario, please refer to the documentation. For more information about Huawei Analytics Services , please visit the official website of Huawei Developer Alliance . We look forward to creating a better and faster data operation experience for you.

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