Programmers switched careers to operations, and were forced to leave their jobs every day, and finally...

When I was a programmer, I thought it would be easy to do operations. After switching to operations, I used to think about leaving my job every day.

It took a year to finally get used to the role of operation. The experience of this year has subverted my understanding of the operation itself, and also changed some of my past views on personal growth, career development, learning, self-media and other fields.

I hope this summary can give some reference to the small partners who are interested in the operation position, and can also give some small partners in other positions to think from different perspectives.

What is operation and what are the basic work of operation?

There are many job classifications for operation: product operation, user operation, market operation, new media operation, etc. I am engaged in user operation & content operation.

When doing development, all parties are begging us to meet the requirements, and more often we are only the executors. At that time, we felt that the requirements of products and operations were so unreasonable.

When I become the person who raises demands, I find it is really difficult to raise a requirement and raise a good requirement.

In the first two months of work, I spent the lead, product, design, development, finance, and legal affairs constantly questioning and criticizing, "This user experience is definitely not good", "What can this bring to the product", " What is the value of this demand", "How to avoid this risk", "How to ensure that your money can bring this result", "Do the rules have legal risks"...

I was immersed in my previous thinking and didn't understand why they were embarrassing me, and in front of so many people, I don't want to be embarrassed? Every process, finance, legal affairs, and risk control will either be passed to me, or the ink will take a long time, and the baby's heart is bitter.

Until I was dissed countless times, I understood a little bit.

There is no plan for the demand, and I want to come out one after another. Why do product and development help me?

Expedited launch of small needs can solve urgent needs, but after a long time, only a bloated and stitched product will be obtained. In the later stage, it will cost a lot of time and money to reconstruct and subtract products, which is more expensive than developing a new system. Even bigger, more than worth the loss.

Rapid iterations again and again will make the development tired and get no growth. This is a fact that I have experienced when I was a programmer, but I am now ignoring this as a requirement proposer.

Operation is result-driven, but I only see results, ignoring user experience, ignoring risks, ignoring the long-term development of products, ignoring the growth of development...

After I figured this out and looked back, the disputes in the conference room and the rigor in the process were all reasonable.

Back to the post itself, write the mrd (market demand report), figure out the business direction, consider the business purpose & risk points, and coordinate all parties to complete this matter, and you are already a qualified newcomer to operate.

At this time, a self-motivated fool will definitely ask: I know everything above Ao Bing, so how can it be considered a powerful operation?

The question is how to become a senior operator?

One year into the operation, I think I can simply answer this question.

Because I am still a rookie, most of the following abilities are not possessed by me, and most of them are learned and summarized from the big guys around me.

User's somatosensory

All products and activities will eventually face users. The user experience, empathy, activity mechanism, and human capture are all things that an excellent operation should have.

Instead of setting up an unreasonable mechanism and ignoring the user experience in pursuit of a heaven-defying result, you will lose these users forever when you get this batch of users.

For example: a certain number of slashes (the previous slashes are different from the current ones)

product thinking

In the process of demand iteration, while solving problems, it is necessary to have a product-oriented idea. Instead of blindly adding products to the iteration for the sake of immediate needs, we should also consider the long-term goals of the company and the expected results of operations.

Product thinking is a comprehensive thinking that discovers problems through user thinking and data thinking, analyzes problems through essential thinking, solves problems through efficiency thinking, and commercializes problem-solving solutions.

For example: It is a demand to let people take a taxi anytime, anywhere. There are many ways to solve it, and many taxi software have commercialized the solution.

Leave the simplicity to the user and the complexity to yourself. In order to reduce the number of users and the efficiency of users, keep more for yourself. This is the product thinking that I understand.

data operations

To learn to find deficiencies in daily data to make up for deficiencies, to find growth points to enlarge growth points, you must also learn to use data analysis tools to establish your own operating framework and achieve the purpose of growth.

Everyone must think that programmers have an advantage at this point. After all, they can write sql, but it can only be a small advantage. Knowing what data you want to see is more important than how to get this data.

business thinking

I think it's what I'm missing the most. For example, you have encountered a lot of data that turned out to be good business behaviors, or products that did well. Have you ever thought about why they did it, how they did it, and if it was you, how did you do it?

The essence of business is to continue to provide what users really want. Viral fission is not only about interface and publicity, what is what users want, how can users be willing to complete your business purpose, and voluntarily help you share the second time It's also important to amplify your business results.

leadership

It is very important to identify our own role. What are the responsibilities we should take as the main R in the project? How can you make everyone willing to work with you continuously and efficiently without complaining? How to let the superior know the progress of the project in the most concise and concise way? How to filter information to convey the most critical content?

I used to think that making ppt is a gimmick, and it is not as good as we do practical things, but now I have found so much information, and I need to accommodate the planning of the product for a whole year and a long time in the future in a dozen or even a few pages of ppt.

It only takes ten or twenty minutes to let others know what you are doing, what plans you have, what problems you have and your corresponding solutions. It is also a very, very powerful ability to express clearly.

receptivity to new things

Stocks, blockchain, metaverse, short videos, internet celebrities, etc., my first reaction to these words is also, cutting leeks, fake big sky, very low

There are times when the stock is cutting leeks, short videos, and internet celebrities are also low, and the Metaverse is indeed fake.

But it does not affect everyone's ability to understand, think and understand, and find more of their own attempts. In this very uncertain Internet era, finding any uncertainty may be an opportunity for you and me?

Many things must be bubbles, but it does not affect his own market and commercial value. Whether he can participate and get a piece of the pie as an ordinary person is also debatable, but he still has to be cautious! Then pay attention: risk control

risk control

Behind all of the above, we should think about what his risk points are, how we should abide by the law, and prevent people with ulterior motives from exploiting loopholes in the rules and laws to scour the wool and damage the system.

Risks are everywhere, in the workplace: naked speech, uncertain career direction, in life: buying commodities beyond your means, doing things you may not be able to bear the consequences, these are risks, and they are the ones we should least ignore.

Everyone should have a corresponding sense of risk in everything they do, especially in such a big environment!

My harvest this year

At work, I can do market research, write mrd (market demand report), find products, design, development, legal affairs and finance to assist me in fulfilling my needs, and I can also bring the advantages of my former programmer status to work.

I can write my own crawler to analyze the data related to popular videos on mainstream video websites, and I also know a lot of development-related logic when I ask for it.

In life, I use data, products, and business thinking skills in my career planning and self-media.

However, I have also been deeply involved in the whirlpool of KPIs, thinking that if I get good results and performance, it will prove that what I am doing is good, while ignoring the process and methods.

When I was blindly seeking the result and lost myself, my leader said: The result is really not that important, 325 or 375. Compared with a number or an indicator, personal growth is the most important.

You won't be in the company for the rest of your life, but it's sad if you leave with only that salary.

Putting this mentality into life, I found that many things suddenly became clearer.

For example, from the media, I used to take increasing fans and breaking the circle as my most important task. I felt that bloggers should update and increase fans more, staring at the broadcast and reading for a few moments of anxiety. I squeezed my rest time and kept outputting (20 In the year of 2020, there is an update of 2 days a year throughout the year).

After thinking about it, I stopped staring at the number and hesitated, and the update slowed down, leaving myself more time to study.

I realize that if I don’t grow, my content and my cognition will still be stagnant, and the bottlenecks in the workplace and self-media will soon come.

However, after thinking about this in time, I think that after many years, my salary level and the number of fans may not have changed much, but I think that every step I take will be very stable.

little response

Someone asked me why I do operations, and my answer is: why give up my advantages?

I'm not very good as a programmer, and I haven't put enough energy into my post, but as an operator who can write code, can it reflect my advantages?

Content, marketing, and operations are what I am good at, so I don't need to put aside these advantages, and these are also helpful to me. This kind of work will make me more willing to do it with passion, and it is easier for me to gain a sense of accomplishment , I can continue to give me positive feedback in my life and work, why not do it?

end

In the past, I would make a year-end summary every year. This year, I don’t think about it. The thinking about the position is my summary of the year. When I finished writing the copy, the company’s email reminded me that today is my birthday.

Oh, it's my birthday, is it a loss not to do something ritualistic?

He simply put on his clothes and ran to the West Lake alone at night.

The moon is bright and the lake is still. I look at the mountains in the distance, and the mountains look back at me.

The last time I sat here late at night, I just came to Hangzhou. I can't remember what I was thinking that night, and I can't tell what I am thinking now.

A year ago, I changed my career direction and chose another path. This road is sometimes full of flowers and sometimes thorns. I stumbled, sometimes slow, and fortunately, my steps were firm and never stopped.

After starting the operation, I feel that I have become more rational, and more and more people tell me, Bing Cing, you have really grown up, but for a long time, there is no such thing as just doing what you say, and then reap the joy of unexpected joy. Maybe this is the price of growing up, haha (pretend to be growing up.

I may have really forgotten what it was like to be a teenager, but I always remember that summer, the first time I came here, the noise of the people around me and the swaggering wind, I no longer have that summer, and finally I am with myself Say goodbye.

Difficulties in life, one mountain after another, may you and I go to the distant mountains together.

Okay everyone, the above is the whole content of this issue. Thank you for your company for another year. Thank you for your three consecutive years. We will see you in the next issue, bye bye.