Award-winning research | Product demand planning for instant messaging services is up to you!

You may not know when it was born, but when you realize it, it is already around you like air.

As of June 2021, the number of instant messaging users in China has reached 983 million, accounting for 97% of netizens' usage, and it is at the top of the user scale. Today, let's talk about this "existing like air" ability - IM (Instant Messaging). (The data comes from the 48th "Statistical Report on Internet Development in China" by China Internet Network Information Center (CNNIC))

Where there is a need for online communication, there is IM

Every time we share and chat with friends on social apps, we confirm product information with store customer service in the e-commerce app before we buy, we communicate efficiently with colleagues in the work group and send and receive documents, and the little brother sends it when the takeaway is delivered. The real-time food pickup news, and the passionate communication of game strategies with teammates when the team is in the dark...

The ability of IM to "be able to be" is like an expression "organ" extended from the body that breaks the limitations of time and space, and truly realizes social communication, office collaboration, intelligent customer service, system messages, interactive live broadcast, Internet of Things communication and other multi-scenario coverage. , has become an essential function module of many apps.

IM+X: Starting from communication, not only communication

The application domain of IM has gradually expanded to thousands of industries. Its explosive popularity is not only due to its continuous enrichment and improvement of communication and connectivity, but also IM continues to provide new solutions for existing application scenarios, bringing us more Imagine more.

IM + e-commerce, based on customer service communication, integrates into community operations, live broadcast interaction, and functions to generate new gameplay, attract new, and promote full coverage; IM + finance, users' financial and financial management experience is fully upgraded, from customer acquisition, business consultation and after-sales service. , IM has opened up and supported the key link of secure instant communication between financial enterprises and users. There are also many applications of IM in the medical field, the traditional medical treatment model has been greatly upgraded, online doctor-patient communication, live broadcast of medical treatment, etc., optimize the allocation of medical resources, and truly realize the convenience and benefit of the people...

On the road of IM's continuous out of the circle, function optimization and upgrading and new value application scenarios require your professional perspective and suggestions, and IM capabilities integrated into daily life, and its development direction is defined by you. We sincerely invite you to participate in this IM instant messaging user survey, share insights, and prizes are waiting for you.

Prize-winning research! IM instant messaging function and market demand research

【prize settings】

First prize (1 winner): Huawei smart glasses (worth 1699 yuan)

Second prize (2 winners): Huawei Band 6 Pro colorful full screen (worth 449 yuan)

Third prize (3 winners): Huawei AI Speaker 2e (worth 199 yuan)

【Participate and fill in the questionnaire now】

Method ①: Scan the QR code on your mobile phone to fill in the questionnaire

Method ②: Click " Participate Now " on PC

[Award rules] The expert review will evaluate the professionalism and value of the feedback content of the questionnaire. If there are insufficient responses that meet the requirements of the selection rules, the award can be vacant.

【Privacy Statement】 This survey will not collect any of your private information. Please be careful not to involve third-party confidential information when you reply to the content.

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