"App Annie x Google 2021 Mobile Game Overseas Insight Report" mentioned that the latest data in the first half of 2021 shows that Chinese game developers' overseas game market share has increased from 10% four years ago to more than 23% this year, surpassing American and Japanese developers jumped to the top of the overseas game market share for the first time.
At the same time, the overseas market size and user volume are still growing, and the demand for game categories is also increasing. This further stimulated everyone's optimism about overseas markets. However, the barriers that Chinese manufacturers cannot ignore in going overseas also have the following three points:
- Latency and packet loss rate: Different network environments seriously affect the gaming experience
- Monitoring: Unable to monitor data in a timely and effective manner to eliminate risks, resulting in maintenance difficulties
- Security: DDoS attacks are the main unavoidable threat of current games going overseas
How to efficiently break down these three barriers and how to improve efficiency while ensuring cost has become an inevitable requirement.
Latency and Packet Loss
What we usually call network delay is actually composed of two parts, one is the delay caused by network transmission, and the other is the delay caused by network equipment processing. Network transmission can be understood from the literal meaning, which refers to the transmission in the medium of limited or infinite signal cable, air, etc. Therefore, the delay of network transmission is only related to the speed of light or the transmission speed of electrical signals, which is the delay that users cannot artificially change. Device processing refers to the devices that need to pass through a series of operations including encapsulation, decapsulation, encoding, decoding, etc. when receiving and sending packets. The more devices that pass through, the weaker the device throughput and the greater the delay.
And the greater this delay, the more packets are lost in transit. Due to the network conditions, network environment, development level, operation mode, congestion level and other issues between regions, the delay and packet loss of cross-border transmission are greater than that of the domestic environment. This makes it easy for players to freeze and disconnect when playing, and the game experience is greatly reduced. Especially for some real-time confrontation games, after such a situation occurs, a large number of players may be lost.
monitor
After the game goes out to sea and starts to run, it is essential to monitor the running process of the game. Because only good monitoring can detect and solve problems in time, the monitoring here usually refers to server monitoring and data monitoring.
There are two types of server monitoring:
- Machine indicator monitoring: refers to CPU, memory, hard disk, network. Among them, the most important thing for overseas games is network monitoring. Because players usually come from multiple countries, by using scripts to monitor packet loss and delay, and alarm notification when an abnormality occurs, it can effectively improve the user's experience of the game and avoid large-scale login and data bugs.
- Process and log monitoring: Process monitoring needs to monitor whether the process is running normally, whether the abnormally running process has completed the restart, and alarm the process that has not completed the restart. Log monitoring generally collects, analyzes and processes game logs.
safety
Games that go overseas, especially those published in Hong Kong and Taiwan, are likely to be attacked whenever they are on the list. DDoS attacks are the most common type of attacks in overseas games.
A DDoS attack is a malicious act that disrupts normal traffic to a target server, service, or network by flooding a target server or its surrounding infrastructure with massive Internet traffic. It uses multiple compromised computer systems as the source of attack traffic to achieve the attack effect. The machines utilized can include computers, but also other networked resources such as IoT devices.
Usually, you can choose to use high-defense products for attack protection, but the cost of high-defense products is high, and when traffic passes through high-defense, a small number of normal users will inevitably be washed away. Although this part of the traffic is not a lot, but if it is a game that has just gone to sea, it will become obvious. Of course, you can also choose to connect to Anti-DDoS after being attacked, so that you don't have to pay for Anti-DDoS all the time, and you don't have to worry about user traffic being cleaned. However, when connecting to Anti-DDoS Pro, it is necessary to stop the server and test. If a game is frequently stopped for testing due to attacks, it will undoubtedly cause the loss of users. A complete protection plan is also something that has to be considered for overseas games.
With the gradual improvement of cloud services, if there is a demand that needs to balance costs and effects, and this demand covers a lot of content. Compared with building a complete system by themselves, most manufacturers are more willing to choose to access cloud service providers. For example, it also shoots cloud overseas acceleration services.
Another shot of cloud overseas acceleration
With many years of cloud service experience, Paiyun can provide users with stable and reliable functions including performance optimization, security protection, edge platform, real-time monitoring, etc., and provide a variety of overseas acceleration functions for users to choose freely, and customize the cross-border that suits them. Environmental business acceleration program.
performance optimization
Youpaiyun's DNS resolution speed is industry-leading, and dedicated overseas accelerated network has built-in load balancing and automatic failover. While supporting tens of billions of DNS queries per day, the advanced integrated architecture can also greatly reduce DNS resolution time and meet DNS security. protection needs. At the same time, it supports the latest web standards such as TLS 1.3, HTTP/2 and AMP in terms of functions, which can effectively help overseas manufacturers improve performance benefits.
There are also 5 unique performance enhancements to ensure fast access to the client without packet loss:
- Edge computing allows deploying custom JavaScript and quickly syncing to global nodes
- Web page optimization: Youpaiyun provides a variety of cutting-edge web page optimization technology combinations
- Load balancing: Region-based load balancing and health monitoring-based failover, combined with web page optimization technology, can ensure automatic reduction of transmission content while delivering requests stably and quickly to each node.
- Intelligent routing: It can find the fastest and least congested path from the user to the source station, and accelerate the traffic transmission within the network.
Security
Based on years of experience in website operation, maintenance and protection, it provides users with stable and fast multiple protection modes including DDoS and WAF in terms of cross-border business security protection. The new rules are synchronized globally within 30s. Proactively update proprietary defense rules by analyzing tens of millions of website traffic worldwide.
In addition, Paiyun first launched the CDN accelerated service quality monitoring platform, realizing full transparent monitoring of services. The log analysis function collects statistics on the specific access conditions under the full service, discovers packet loss data files in time, and repairs them in real time to reduce subsequent losses.
The overseas market is vast and prosperous, but there are also many difficulties hidden in it. If you choose to make a cloud, we will definitely be able to add a boost to your overseas business.
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