How to solve the two major technical problems of cross-border e-commerce?

According to the "2021 China Cross-border E-commerce Development Report", from 2019 to 2020, the overall retail sales of e-commerce in major countries in Europe, America and the Asia-Pacific region experienced a rapid growth of more than 15%. This is because after the new crown epidemic swept the world in 2020, consumers turned to online consumption on a large scale. This is the wave period of my country's e-commerce companies going overseas. If an enterprise wants to go overseas, there are two ways. The first is to create its own store through a third-party cross-border shopping platform, and the other is to create its own e-commerce platform. business website. Compared with third-party shopping platforms that may have the risk of closing stores at any time, self-built websites have stronger quality control capabilities and higher unit prices.

However, e-commerce websites usually use a lot of pictures, so how to ensure smooth and fast access for users has become a problem that must be faced. There are two ways to solve this problem, one is to reduce the size of the image to speed up the loading speed, and the other is to use a dedicated line and server to make access smoother.

Change image format

Usually the image formats we use are JPEG, PNG and GIF, which have the following advantages and disadvantages:

In addition, in recent years, Google has launched a new image file format WebP, which can provide excellent lossy and lossless compression for image resources on the Web. Compared with other image formats, images in WebP format are smaller in size under the same quality index, and support more image resources, so that resources can be accessed and transmitted on the Web. Once launched, it quickly became a new favorite for pictures on various websites.

High concurrency

In addition to the optimization of resources, the website will also face the following problems when conducting overseas business:

• Slow access speed: Different network environments, development levels, operation modes, and congestion levels around the world lead to slow access.
• High concurrency: Temporary traffic bursts such as website promotions and shopping events can easily lead to website crashes.
• Large traffic flow: The traffic volume is large, resulting in high traffic costs.

Setting up multiple servers can improve the access speed, which means paying an extra server fee, and after setting up the server, it needs to be maintained and updated by a dedicated person, not to mention the ordinary server method to deal with the crash caused by high concurrency. Therefore, under the premise of balancing stable acceleration and cost, the overseas acceleration service of cloud service providers has become an inevitable option.

Enterprises need to pay attention to the following four points when choosing the overseas acceleration function of cloud service providers:

• The bandwidth of the dedicated line and whether the server can carry a large amount of traffic.
• Whether it can quickly handle burst traffic and guide it in time.
• Whether the access port supports multiple protocols and whether it can be updated in time when the protocol is updated.
• Whether there is an effective way to ensure data security.

Another shot of cloud overseas acceleration

And Paiyun Overseas Accelerator has 100+ overseas nodes in the world, covering 90 countries and more than 200 cities. The TB-level network bandwidth can effectively carry a large number of website visits, and the built-in load balancing can find the fastest and least crowded from users to the source station. path, and speed up the traffic transmission within the cloud network.

And Paiyun uses the distributed network architecture of edge computing to allow data to be analyzed, processed and stored at the edge of the network, reducing the pressure of centralized processing in the data center, and using ospf+quagga specifically for high concurrency requirements to create a gateway for large traffic and large concurrency Retrofit.

At the same time, Paiyun overseas acceleration service supports the latest web standards such as TLS 1.3, HTTP/2 and AMP, combined with web page optimization technology, while ensuring the automatic reduction of transmission content, the request is stably and quickly distributed to each node.

In terms of cross-border security, it provides users with stable and fast multiple protection modes including DDoS and WAF, and the new rules are synchronized globally within 30s to ensure the timely and effective defense rules.

In addition, the Paiyun Overseas Accelerated Health Monitoring System can automatically monitor faults and complete line transfer, and the off-site disaster recovery backup system can also avoid the disaster of data loss and damage.

While perfectly meeting the needs of enterprises to accelerate overseas, Paiyun also provides online image processing functions. For cross-border e-commerce websites, it provides a variety of cutting-edge technologies such as WebP and dynamic WebP for 70% image reduction. Solve the problem of cross-border enterprise website access in one step, and ensure a smooth and fast user experience.

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