HMS Core analysis service is operated intelligently, "smart timing" is launched, and push clicks are easily improved

For operators, message push has always been an important tool to increase user activity and conversion. How to improve conversion without reducing user acceptance has always been the goal of operators.

Good push is not only about high-quality push content, but also needs to grasp the right timing. Pushing the content that users like to them at the right time can effectively promote the push conversion. As a user, everyone receives push messages from different apps at various time points every day, such as marketing, notification, product introduction, etc. For operators, how to make their own pushes clearly perceived by users in the vast amount of information, so as to promote the successful conversion of Push messages?

HMS Core analysis service intelligent operation has launched the intelligent timing feature in the new version. Based on the historical click situation and user attributes of App users, it can judge the preferred time of different users to click and push messages, and push messages in the active time period of users, thereby improving the push. Overall CTR.

What is Smart Timing?

Taking the news industry as an example, in general, 7:00-8:00, 12:00-13:00, 21:00-22:00 are the peak of user activity, and 14:00-15:00 is the low point of user activity. Most news apps will be active when users are active. Push to users during peak hours, thereby improving the push click rate. However, for a single user, different occupations, and users with different attributes have different active time periods, and the difference is large. At this time, it is difficult to improve the push effect by only sending push messages during active peak hours. .

Relying on a large amount of behavioral data, the intelligent operation platform builds an intelligent timing model to estimate the probability of users clicking Push at different times of the day, further reducing the granularity, improving the click rate of push messages, and reducing user dislike. For example, if a shopping app wants to push digital product discount messages to target users, the intelligent operation will push messages to users at different times according to the active habits of the target users. An office worker will open the shopping app at around 8 pm to browse products. And if you are interested in digital products, the smart operation will push this message to the user at 8 pm.

*Smart push diagram

How is Smart Timing used?

Similar to the sending operation of push messages, the smart timing only requires the operator to determine the event sending topic in the process canvas or when quickly creating an event. After the target group, when editing the content of the Push node, select the smart timing sending method. After the push is completed, you can view the push details.