HMS Core Discovery Issue 15 Review Long Article | Build a Three-dimensional World and Create Immersive Marketing Together

In this live broadcast, we invite associate professors from the School of Information, Xiamen University, AR experts for member purchases at Station B, founders of Ant Agent and HMS Core AR Engine technical experts to discuss how AR technology can help companies create immersive marketing, lead commercialization changes, and at the same time Show you the innovative technologies and application scenarios of HMS Core AR Engine . Let's take a look at the exciting content of this live broadcast together!

【Highlights direct hit】

1. Case sharing: How 2D image tracking technology creates immersive marketing.

2. In-depth interpretation: Professor of Xiamen University shared the interactive experience in virtual reality.

3. Looking to the future: the evolution trend of virtual reality and augmented reality technology.

【expert's point】

Zhang, Huawei AR technical expert

"AR technology, on the one hand, provides the conditions for low-cost trial and error, which helps reduce production and logistics costs, and reduces waste; on the other hand, it can also help people understand the real world and each other more easily, and improve communication efficiency. AR marketing is actually a Bringing brands and consumers closer together through AR technology.”

Guo Shihui, Associate Professor, School of Information, Xiamen University

"The popularity of AR hardware will reshape the ecosystem of hardware devices, and AR glasses are expected to replace smartphones as the next generation of smart terminal devices. Compared with smartphones, AR glasses can provide more functions, such as users can visually see the distance of a taxi. , traffic conditions, dynamic images of restaurants and more, freeing our hands.”

Sol, B station member purchase AR expert

"We are now more and more aware of the magic of AR technology in enhancing user experience and narrowing the distance with users, and we are slowly realizing that AR may really become the next generation of mainstream basic communication tools, and the spring of AR may really be coming."

Lin Zhijian, founder of Ant Agent (Xiamen) Technology Co., Ltd.

"For brands, AR technology creates an interesting interactive experience between brands and consumers, and also brings infinite possibilities for brand marketing. Using AR technology to help brands fully upgrade in the new era."

【Wonderful Q&A】

Q1: What is the industry background and market development space of AR?

Nowadays, AR technology has attracted more and more attention, and every industry has great opportunities and challenges under the new wave of technology. For brands, marketing through AR technology is an indisputable trend. On the one hand, AR technology provides low-cost trial and error conditions, which helps to reduce production and logistics costs and reduce waste; on the other hand, it can also help people more easily understand the real world and each other, and improve communication efficiency. Data shows that 75% of top brands plan to use AR technology by 2023. AR technology creates an interesting interactive experience between brand building and consumption, and also brings infinite possibilities for brand marketing.

Q2: How does HMS Core AR Engine help create immersive marketing?

Bilibili membership purchase applies HMS Core AR Engine capabilities. By identifying and tracking the position, orientation and size of 2D images in the environment, HMS Core AR Engine can output the image pose of the card in real time, and perform related image enhancement operations, enabling shoppers to choose When purchasing, you can browse the AR special effects of the product, and interact with the IP derivative products from multiple angles and at close range, so as to obtain a more interesting and immersive marketing experience.

Q3: What are the advantages and technical points of HMS Core AR Engine?

1. Device-cloud collaborative 2D image tracking technology: In terms of improving the response speed of cloud services, the device-cloud collaborative 2D image tracking technology utilizes hardware platform acceleration, and develops a high-performance vector retrieval engine with software and hardware collaboration to achieve millisecond level under massive features. Retrieve the response.

2. Device-cloud collaborative 3D object real-time tracking technology: AR Engine combines massive offline data and adversarial generation strategies to design an AI synthesis algorithm for training samples, which can avoid manual annotation and can realize 3D objects in complex scenes only by relying on synthetic samples. Precise identification.

3. High-precision SLAM technology: A temporary world coordinate system is established through SLAM technology, and the position and attitude of the device itself in this coordinate system, as well as the position and attitude of virtual objects in this coordinate system, are obtained. At times, it looks like the virtual object is actually placed in the real world and has geometric consistency.

Q4: How does AR technology lead to epoch-making changes in business?

The popularization of AR hardware will reshape the ecology of smart hardware and liberate people's hands. The arrival of AR glasses may end the era of smart phones. In the application of smart glasses, people's clothing, food, housing and transportation will not change, but there will be new ways of presentation in the form of AR, such as the choice of restaurants in shopping malls, through smart glasses Consumers can quickly get information such as distance, 3D images, offers, and evaluations to help them make quick decisions, without having to click and search through mobile phones.

Q5: What impact does AR technology have on the development trends of various industries?

Based on the continuous maturity of AR-related soft and hard technologies, there will be more user-friendly hardware and an operating system more suitable for new AR terminals in the future, which will have an impact on all aspects of people's lives: For brand marketing, in the AR technology Driven, the interaction between brands and consumers is an intuitive and vivid interaction, not just cold words and pictures; for cultural tourism, sightseeing tourism will be upgraded to experiential tourism, which directly travels through time and space. Distance to understand scenic spots or culture; for industry, AR can play a great role in intelligent inspection and training, reducing costs and error rates.

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