If you haven't heard the new story of Great Wall Motors...

"The outcome depends on the last five consecutive hairpin bends..." A classic line, I don't know how many people have ignited the dream of "Autumn Famous Mountain Bike God". Accelerating, drifting, cornering, and hitting the line, the taillights of the car are erratic in the eyes of the opponent, and the pleasure of driving overlaps the joy of victory.

However, the journey of Great Wall Motors is much longer, farther and more difficult and dangerous than that of Qiu Mingshan. How can Great Wall Motor's globalization road break through the key "five consecutive bends"? At present, Great Wall Motors has formed 10 domestic full-process vehicle production bases, 3 overseas full-process production bases and several overseas KD factories in the world. Great Wall Motor's globalization strategy will continue to accelerate in the process, Great Wall Motors will join hands with Microsoft Smart Cloud, using technology as the engine and data as the fuel, to steadily break through the obstacles along the way, and drive the "cloud" to the world!

The first bend in the sea: data security and compliance

In the process of cooperation with Microsoft, Great Wall Motors stored overseas data in the Microsoft cloud to ensure the security of the business cloud while meeting the regulatory requirements of relevant countries and regions. With the help of Microsoft solutions, the reliability of system operation is improved, and the data acquisition, storage and analysis display modules are replaced and transformed to make them more scalable, helping Great Wall Motor to achieve: speed up after-sales response, reduce after-sales costs; conduct data mining Analysis, provide users with more value-added services, improve customer satisfaction and other expected goals.

The second corner of the sea: product strength improvement

In terms of product enhancement, Microsoft has provided Great Wall Motor with an end-to-end deep neural network speech synthesis service. Based on the powerful computing power support of the Azure intelligent cloud, Great Wall Motor has an AI voice system comparable to human beings, adding to the driving experience of customers. the joy of wisdom. While exploring to improve the naturalness of speech, Microsoft's speech synthesis technology is also constantly exploring the expressiveness, richness and intelligence of speech. Through technical upgrades such as multi-emotion, multi-role, and adjustable emotional intensity, Microsoft Smart Voice has greatly enriched the style of synthesized speech. Further, in order to greatly reduce the cost of creating audio content, Microsoft provides intelligent emotion and role prediction functions for complex and long texts, making AI speech more comprehensible and making audio content creation easier and more convenient. Microsoft's industrial-grade intelligent voice platform can achieve human-friendly emotional expression and coverage in 219 languages around the world. Combined with Great Wall Motor's own in-vehicle intelligent voice technology, it has become a travel partner that many Great Wall Motor owners can communicate with and fully trust.

The third corner of going overseas: refined operation management

With the continuous expansion of overseas business, in order to achieve more refined operation link management and better implement overseas development strategies, Great Wall Motors has actively started the innovation of new overseas business models, and built a product + software + service integration based on Microsoft Dynamics 365. Innovate the model, complete the full-cycle coverage of store operations and car usage, realize the digitalization of marketing operations, digital channel coordination, digital store intelligence and digital user trajectory, accurately grasp the habits and needs of overseas users, integrate into foreign ecosystems, and empower overseas business. grow.

The fourth corner of going overseas: store efficiency optimization

The Microsoft Power Platform low-code application platform helps Great Wall Motor stores to easily build a localized store management system, optimize the internal operation process of the enterprise, facilitate the transformation and iteration of products and services, continuously adapt to market changes, meet user needs, improve user experience, and facilitate business development and innovation. Provide powerful power.

The Fifth Bend of Going Overseas: Efficient Management and Collaboration

For Great Wall Motors, digital office is an important link to seamlessly connect to the world, build a global structure, and comply with local laws and regulations. Great Wall Motor's enterprise cooperation efficiency has been significantly improved through the application of many Microsoft technologies such as Microsoft 365. Through the application of many Microsoft technologies such as Microsoft 365 and Teams, Great Wall Motor's global employees can conduct efficient and modern meetings, file sharing, co-editing and office collaboration. Advanced enterprises can attract more global elites to join while efficiently dealing with global affairs.

At present, Great Wall Motor has built a global R&D layout and business map with China as the core, covering Asia, Europe, North America and other countries and regions. The success of the "Great Wall on the Cloud" digital core foundation jointly built by Microsoft and Great Wall Motors. In the future, Microsoft looks forward to working with Great Wall Motors to achieve better operation and growth with technology, and to bring better experiences to more people in the wider world.

*Relevant technologies and products have not been fully implemented. "Overseas" in this article refers to areas where related technologies and products have been used.

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