From ancient literature to cloud technology

Digitization ABCD Talk

It is said that digital technology and ABCD are inseparable. A refers to artificial intelligence, B refers to blockchain, C refers to cloud, and D refers to data. These four are causal and inseparable.
According to Yang Ming's theory of the unity of knowledge and action, ABCD can be divided into knowledge and action, in which data is knowledge, from data to insight; while code is action, from code to service.

Code is a line. For digital business, it may face about 1 billion C-end customers of the consumer Internet, or it may face the B-end customers of the industrial Internet. Its biggest feature is fast: rapid innovation and rapid iteration , go online quickly. PaaS or cloud native can help users focus on digital business, not the underlying infrastructure; DevOps uses the pipeline methodology and tools of industrialized mass production that have been mature for hundreds of years in digital business.

Data is knowledge, data from production line sensors, drones, AGVs, intelligent robots and other equipment, Huitong’s marketing, sales and other data, the source is gathered into the data lake in the cloud, and artificial intelligence can convert the unstructured data in it. It is structured data, so that mature data warehouse technology can be used for analysis and processing. If data sharing between different enterprises in the industrial chain or supply chain is required, a credit enhancement platform such as blockchain may be required.

The current hot Metaverse can be regarded as the evolution of the interaction mode between the physical world and the computer world: starting from the earliest punched cards, it has experienced a character interface (the computer begins to recognize some simple human characters), a graphical interface (can be controlled by a keyboard and mouse) , in the era of smartphones, we can interact with our fingers. And in the Metaverse, no matter eyes, ears, mouth, nose, body, mind, the so-called six senses of Buddhism, all can communicate with the computer world.

Mr. Wang Yangming once said in the Yantan Q&A, "Anything with a mind is real, and everything without a mind is an illusion; everything without a mind is reality, and everything with a mind is an illusion." Real and fantasy, isn't it the physical world and the real world in the Metaverse?

To paraphrase Mr. Yang Ming, data assets are the "heart", and if you capture this "heart", then whether it is real or illusory, it is conscience. Noumenon and kung fu are one, and nature and awareness are also one.
According to what Mr. Chen Lai mentioned in "The Realm of Being and No", the non-being here should be interpreted as transcendence. The Meta in the Metaverse is also regarded as a transcendental solution.

As for the digital asset NFT in the Metaverse, Penpen found a very interesting case in the diary of Zeng Guofan's disciple.

everything is data

The data assets mentioned here can be understood as the data center. Vice Premier Liu He once mentioned that data is an important factor of production. We often say that digital transformation is to realize business data and data business.

Business digitization is actually the source of data. Data may come from offline outlets, e-commerce platforms, membership systems, and marketing platforms. If there is a factory, it may also come from production lines, PLM, MES, etc., as well as logistics and WMS. system, etc.

And data business is a bunch of small front-end applications for digital business, such as data operation, data visualization, data empowerment and so on.

Data-based operations can include user portraits, thousands of people, conversion rate analysis, circles, etc., while data visualization can include CEO cockpits, large data screens, etc., as well as data endowments for the ecosystem and product chain. can.

At present, there is still one data assetization between business dataization and data businessization. Only assetized data can provide empowerment for front-end data applications.

The so-called asset, according to the definition of accounting, is to bring benefit income and cash flow to the enterprise in the future.

For the commercialization of data, we heard the story of "beer and diapers" more than ten years ago. This is a classic data warehouse application. Because long-term data is stored in the data warehouse, the data analysis of sales data found that, When dads buy diapers, they will definitely bring a few bottles of beer back along the way, so that we can have a targeted marketing strategy: move the beer shelf and the diaper shelf closer, and give some promotional plans.

A data application like this rear-view mirror model can be called a business that uses data, rather than a data-driven business.
And how do asset-light Internet coffee companies like Manner achieve digitalization?

When Penpen buys a small cup of American-style in the store, a database record will be added to Manner's order system; and we are checking the coffee content through channels such as App, Douyin, Mini Programs, Official Accounts, and e-commerce, not only It may generate order information and behavioral data, such as which coffee SKUs we often look at, which celebrities’ coffee-drinking episodes we like to watch, and what we have commented on in social media. These footprints and database records form labelled data together assets.

But why can this model be said to be a data-driven business?

Because we can directly engine these data assets, let our small front-end digital business use these data assets directly. For example, we can directly provide discount coupons to customers who are cash-strapped like Penpen to help with promotion; and for customers who frequently travel for business, we can jointly launch a business of free coffee with some hotel groups, etc. These do not need to ask sales managers or CxOs to view all kinds of dazzling reports, otherwise the day lily will be cold.

You can also give an operator case that has been researched: an operator is trying to carry out precise marketing to foreign mobile phone users without fixed broadband. Suppose they use the following three labels, and then they can give foreign mobile phone users with these three labels. Broadband users send text messages directly to remind them that they can make an appointment for broadband access with one click, which can save 5G video traffic overhead.

• Out-of-town users: Out-of-town mobile phone users captured by the Shenzhen base station can be marked with this label
• No Broadband: These users do not have a fixed broadband record in the CRM database
• Watch videos: These users often watch videos after get off work
  
  Therefore, adding the wings of API to data assets and making data assets service-oriented, front-end digital services can directly call APIs and deliver digital services to Internet users more quickly. This is called rapid innovation and rapid iteration.
  
  A brief summary:
• Strategy: For the strategic layout and analysis of enterprise digitalization, data visualization can be combined with Power BI, etc., so that CxOs can point the country and inspire words.
• Tactics: For tactical businesses such as design, manufacturing, marketing, supply chain, and after-sales, data assets can be called directly through APIs to achieve rapid strikes.

Cloud and Digitization

What role does cloud play in digital transformation?

Businesses that maximize economic cost advantages can be placed on Azure public cloud, while core data and traditional systems can be placed on private cloud or Azure Stack.

The business center of the enterprise can integrate common parts, such as members, commodities, orders, inventory, payment, etc., and the business center can be used as the data source of the data center, and the ERP, MES, PLM from within the enterprise. , together with the data of the enterprise's Internet-oriented e-commerce, stores, SCRM and other systems, through big data analysis, etc., to form the operation business of the data center, such as: recommendation engine, precision marketing, public opinion analysis, etc.

The construction of these business systems can completely use the Lego building blocks provided by the Azure public cloud: using PaaS services such as SLB, AKS, Azure Application Services, MySQL, Redis, Azure Synapse, Azure Databricks, etc., only need to write a very small amount of code. A complete omni-channel business platform can be created. It also includes security services such as Azure Firewall and Web Application Firewall.

And these are called digital transformation.

The nature of cloud and digital transformation

I posted a paragraph about cloud and business that my boss Ms. Lynn said in 2014 as a footnote to this article. It is still not out of date. The paragraph 1.3.1 about sharing can be regarded as a data center .

❖ Talking with users about the combination of cloud computing and business is inseparable from the understanding of users, and even more inseparable from thinking about what cloud computing can bring.

• From a high-level perspective, it is the integration of industrialization and digitalization;
• To be a little more specific, it can be said that the construction of a new generation of information systems is the center to transform user experience management, supply chain management, product design, marketing and channel management, and promote the atmosphere of the whole enterprise to connect with consumers;
• To be more practical, we still have to go back to the original characteristics of cloud computing:

1. Sharing: It is not simply the sharing of resource pools and the calculation/allocation of costs by volume, but the sharing of more and wider data and information that can be achieved through this, across departments, across regions, and across supply chains and sales chains. Links, from Share to Connect.
2. Fast: Not only the time to go online is fast, but also due to the concentration of computing resources, data and information, and the faster flow of information and decision-making brought about by the omni-channel Connect.
3. Cost: Whether it is a public cloud or a private cloud, using the cloud to do things that enterprise IT can do today may not save costs, but it can provide lower costs (not just money) in some aspects that were previously wanted but could not be done. Implementation methods, such as group centralized control, supplier and channel control, real-time user interaction, and disaster recovery discussed above, etc.

❖ Mobile, big data, smart devices, and cloud computing are highly interdependent as the current transformation technologies, and what users are doing through these is business model and change and innovation, not IT model change and innovation. The app controls the refrigerator, and the app launched by Changhong interacts with the TV. Even traditional companies are going faster than us in this regard. We don’t need to understand the business, but at least we need to know what potential changes and innovations our technology can open.

❖ Look for small and beautiful. The full realization of the innovation and benefits brought by Cloud is hugely dependent on user business changes and innovations, and even changes in work and management models. If we focus on this, we will starve to death on the beach. Our focus may be on some small and beautiful users or projects. The users themselves have a strong drive for change/innovation, the business model and change are not complicated, and they are highly compatible with Mobility, big data and Cloud. There is a possibility of outbreak or impact on the overall situation, such as WeChat red envelopes. At the same time, from small and beautiful to the promotion of the whole enterprise, the unique value of our Hybrid Cloud Vision, which is "appropriate for public and private", will become a truly valuable Option, and both Call and Put Option are marketable securities in the market.

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