The "speed down door" incident is over, and Apple faces a high fine again!

I don't know if you have any impression of the "speeddown door" incident. In January 2017, Apple pushed an unlabeled battery system management tool in a software update, which reduced the performance release of older iPhones. The affected models include iPhones. 6, 6 Plus, 6S, 6S Plus, SE, 7, 7 Plus, 8, 8 Plus and iPhone X. It wasn't until December 2017 that a public outburst forced Apple to acknowledge the fact that it did slow down phones with older, drained or cold batteries, limitations that affect battery performance.

I thought the matter had already been settled, but on June 16, Gutman, the head of the British consumer rights protection organization, dug up the case and took Apple to court. He asked Apple to pay 750 million pounds or 878 million euros or $918 million to affected iPhone users.

Gutman believes that in order to hide the inability of the old iPhone batteries to meet the new requirements, Apple has not launched a battery recall, replacement program or provided free replacement, repair, and compensation services, nor has it admitted that the latest software updates are not suitable for older devices. , but urging users to install the update knowing that the performance of the old device will deteriorate, deliberately misleading users that their iPhone has become stuck, forcing users to replace it with a new one.

Gutman explained: "This appeal is to get the 25 million iPhone users in the UK to be compensated for the harm suffered by Apple's actions. If this case is successful, I hope leading companies will re-evaluate their business models and avoid this kind of behavior."

In response, Apple said in a statement on Thursday: "We have never, and will never do anything to purposely shorten the lifespan of an Apple product to drive user upgrades by degrading the user experience. Our goal has always been to create customer love. products, and maximizing the lifespan of iPhones is an important part of that.”

In fact, this is not the first time Apple has been fined. Apple has recorded many fines earlier.

It was previously fined 10 million euros in Italy for the same issue. In 2020, Apple also agreed to pay up to $500 million to settle one of the lawsuits it faces in the U.S. over iPhone slowdowns, with each claimant participating in the lawsuit receiving up to $25.

What do you think about Apple's operation and Gutman's approach?

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Reference link: https://guardian.ng/news/apple-faces-750-mn-lawsuit-over-iphone-software-update/