How to use RPA to automate customer acquisition?

Hello everyone, I'm the second brother. Former senior technical expert & growth hacker, now a small entrepreneur who loves toss, focusing on RPA & SaaS software. This time, I will bring you how to use RPA to achieve automated customer acquisition

1. What is RPA? is it hard?

RPA may be unfamiliar to everyone, but it is actually very simple.

Robotic Process Automation (RPA for short) is a technology that combines software robots + AI / OCR and other technological capabilities. In some business operation scenarios on the software, robots can replace humans and automate repetitive tasks. .

By simulating the way people operate on computers, tablets and mobile phones , including Web automation, desktop software automation, mobile APP automation, mouse and keyboard automation , etc., RPA automates the operation process for people without manual work.

The application scenarios of RPA are online. An analogy to the offline robot scene. As shown in the picture, an engineer in the workshop is investigating the problem of the robotic arm.

Non-subjective decision-making work on offline workshops, such as Tesla car building, uses physical robots (mechanical arms) to release blue-collar productivity. What about online? The non-subjective decision-making work on software can use software robots (implemented through RPA) to unleash the productivity of white-collar workers.

There are many common scenarios for non-subjective decision-making in software, such as:

• Operation scenarios: daily data statistics of operations, batch operations of operations, etc.
• Customer service scenarios: after-sales customer service batch messages, batch evaluation responses, etc.
• Office scene: batch recruitment of personnel, attendance statistics, batch notification of financial payroll, etc.

The application scenarios of RPA have the following characteristics:

• non-subjective judgment
• High frequency or single workload
• Workflow is cumbersome, mechanical, repetitive and prone to errors

There are a large number of scenarios in any industry and any department, involving repetitive, ruled and logical work, which can be helped by developing a software robot with RPA.

2. RPA automated customer acquisition combat

Similarly, the technology of RPA can be used in many departmental scenarios. Here, I will share some practical cases related to "customer acquisition" in helping friends or enterprises. I hope to bring a little inspiration to circle friends and help circle friends use RPA as a tool to reduce costs & improve the efficiency of making a fortune .

2.1 Preparation before actual combat

It's like designing a poster on a computer, whether you use PS or Sketch or a Band-Aid tool. Also design an RPA automation robot, similar to the crawler tools or button wizards that you have played with before. Recommended RPA tools are as follows:

• Shadow Knife RPA: The situational teaching course is very suitable for Xiaobai. winrobot360.com
• uiBot: uibot.com.cn
• Aliyun RPA: www.aliyun.com/product/codestore
• There are also foreign uiPath, etc.

Afraid that you don't know the link, I have prepared the link for you, so you can use it easily.

Anything is like learning PS, beginner players simply learn it, change the size of the picture, and it is easy to get started with P small pictures. The same is true of RPA tools, and it is very fast to learn simply:

• Circle friends with programmer background or experience, it is estimated that after a few days of research, it is completely easy to get started
• Like pure technical Xiaobai's circle friends, I recommend everyone to learn and use Shadow Knife. I arranged a group of CS college students here, and it took about 2 weeks and 2 hours a day to get the Shadow Knife RPA Advanced Use Certificate. And easily write some RPA bots.

Taking Xiaobai & Shadowknife RPA as an example, the quick start reference materials are as follows:

Software introduction & download:
https://www.winrobot360.com/

Software tutorial help center: https://www.winrobot360.com/yddoc/
Course College: https://college.winrobot360.com/

It is enough to learn the general basic operations, because the basic core operations will allow you to build a lot of RPA robots, and you can start the actual combat sharing below.

2.2 Automatic selection - e-commerce selection

Everyone knows that the selection of blue ocean words is to choose the traffic of blue ocean words, which is to acquire customers. Take Taobao business consultant as an example, the general selection process:

• Enter a certain keyword on the business advisor: such as "Queen's World Latex"
• Screening time, payment conversion rate, shopping mall click ratio and other screening items
• Then view the data of the corresponding list

As shown in the figure, as long as the "mall click ratio" of the business advisor is less than about 70%, they are basically blue ocean products. Then look at the payment conversion rate is OK, basically determine this product can be done.

How to use RPA to automate product selection? Divided into two steps:

1. Use tools such as Shadow Knife RPA to build a "business advisor selection tool" digital robot
2. Open this program, import the corresponding input root list (for example: latex, gloves, Wenling, etc.), and preset the minimum value of "mall click ratio" and the minimum value of "payment conversion rate".
3. Running the RPA digital robot will output the corresponding "Blue Ocean Product Form"

Blue ocean product forms, including latex-related blue ocean product forms, gloves-related blue ocean product forms, Wenling-related blue ocean product forms, etc.

The next step is to subjectively judge whether this blue ocean product is suitable for use: including a certain amount of real traffic, the blue ocean product is stable and blue ocean enough, so that the return on investment index is high enough

In the same way, you can build more selection robots: "Amazon Selection Robot", "Douyin-Archaeology Plus Selection Robot", "Douyin-Doucha Check Selection Robot", etc.

As shown in the figure, it is the root "L'Oreal", and the output of the Douyin Blue Ocean Product "L'Oreal Blue Ocean Product Form":

2.3 Automated customer acquisition - Baidu map customer acquisition

Get Baidu business information easily with one click:

1. Automatically enter keywords
2. Automatically select the region
3. Automatically select quantity

As shown in the figure, run the "Baidu Map Customer Acquisition RPA Robot", automatically select the city of "Hangzhou", automatically enter "Hardware", and finally automatically output the corresponding customer mobile phone number. The RPA process is actually an input and output. You only need to input a list of cities and keywords in batches, and after running, the output is the list of customer numbers you want.

How to deal with the mobile phone number? RPA bots can also automate:

• Automatic cleaning of mobile phones: filter non-mobile phone numbers similar to 0571-xxx
• Automatically complete customer information: RPA uses Alipay to transfer money or DingTalk to add friends through mobile phone numbers, obtain key customer information, and complete the "customer name"

Finally, output it to the form, and then cooperate with the "RPA Active Addition Robot" to automatically add people to WeChat through corporate WeChat or WeChat, and settle into the private domain to make a transaction.

The same can be obtained:

For example, if you want the contact information of the owner of the "building materials" company: through the keywords of the "building materials" industry, you can automatically acquire customers through RPA on the website of the company. Keywords, RPA automated customer acquisition on 1688 website

2.4 Expansion of customer acquisition ideas

According to each business model, the required customer groups are different, imagine the customer portrait, where are the customers? You can acquire customers wherever you go, first manually acquire customers, and then let RPA help you.

• For example, if there is a shortage of entrepreneurial partners (although there is no shortage of them), you can go to the "Qichacha" platform to automatically find newly registered companies and achieve automated customer acquisition.
• For example, what is missing from selling e-commerce software is e-commerce customers, then you can go to "1688" and other platforms to automatically acquire customers
• For example, if you sell production process execution management software for manufacturing companies, you can go to "Qichacha" and search for the corresponding company through keywords to achieve automated customer acquisition.
• and many more

In order to help you expand this idea, I thought about this question: Can users expand? For example, in "Qichacha" to obtain the phone number through word search? Take the three elements apart:

• "Qichacha" -> "Weibo Homepage", "Xiaohongshu Homepage", "Official Account Homepage", "Zhihu Personal Homepage", "Douyin Homepage", etc.
• "Word Search" -> "Related Recommendations", "Search Word Related Recommendations", "Competing Fan List", etc.
• "Phone Number" -> "WeChat ID", "QQ Number", "WeChat QR Code", "Group QR Code", etc.

Just listed, there are many combinations. Take a few more awesome combinations to see:

• Enter the "Xiaohongshu Homepage" through relevant recommendations, and obtain the WeChat account of the homepage blogger in batches
• Through the "Official Account Homepage", enter the article page and obtain the WeChat QR code of the account owner in batches
• and many more

3. Summary

There are also a large number of scenarios involving repetitive, rule-based logic work, which can be developed with the help of a digital robot using RPA. for example:

• For store operations, RPA robots are required to unload and unload products in batches.
• For the operation of graphic content, RPA graphic and text mass distribution robots are required, and one-click mass posting to various graphic and text platforms: Toutiao, Zhihu, etc.
• For the operation of short video content, an RPA short video group sending robot is required, which can be sent to various short video platforms with one click: Douyin, Video Account, Kuaishou, etc.
• Private domain operation requires RPA WeChat group sending & active addition of human robots
• Personnel, need Boss direct employment robot: automatically send interview requirements, automatically send greetings, automatically exchange WeChat
• and many more

The goal of RPA: to free people from the mechanical work time and leave the time to do more meaningful things . Time is value, those mechanical software work is too much, and it is solved by recruiting people, recruiting people, managing people and paying social security. Then use RPA digital people to help you solve it. I hope this sharing can increase the speed of making money for the circle friends on the road to making money, and let the team's time focus on the most important things.

Author: Second Brother (public account "Second Brother Talks RPA") Follow the private message "666" and send "Top 10 Industry RPA Application Scenarios.pdf"
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