Jiujiang Bank Launches Mobile Banking Version 5.0 to Continue to Optimize User Experience

The latest progress in the digital transformation of Bank of Jiujiang, a Hong Kong-listed company. On June 16, Jiujiang Bank officially launched version 5.0 of mobile banking. The new version has undergone a new upgrade from the underlying structure to the interactive interface, and added a personalized service system of “Thousands of People and Thousands of Faces” to meet diversified user needs and improve user experience. .

In recent years, with the development of technology, the digital transformation of the financial industry is in full swing. In 2021, Bank of Jiujiang began to further promote the "Digital Nine Banks" strategy to accelerate the online, mobile and intelligent transformation of its retail business.

At present, mobile terminals such as mobile banking have become one of the most important customer service channels for banks, and also the top priority of Jiujiang Bank's digital transformation, carrying the strategic goals of increasing financial subsidence, innovating financial services, and improving user experience. .

It is reported that the new version of mobile banking's "Thousands of People, Thousands of Faces" service system has added a minimalist version, a rural revitalization version, and a caring version of the interactive interface to meet the needs of diversified users. Focus on launching four customer groups, including agency hair, VIP, new customers, and merchants, to effectively expand the coverage of professional services. In addition to traditional financial services, the new version of mobile banking has also comprehensively upgraded life-scenario services, integrating life payment, electronic social security card, tax inquiry and payment, etc. to enrich local life services.

The reporter learned that Bank of Jiujiang and Alibaba Cloud have cooperated to reconstruct a new generation of mobile banking applications through mPaaS. mPaaS is a mobile development platform launched by Ant Group. It provides a one-stop solution for mobile terminal development, testing, operation and maintenance. It can effectively improve the interactive experience of APPs and ensure APP compliance and security. At present, it has been widely used in finance, government affairs, Internet, retail and other industries.

Public information shows that Bank of Jiujiang is the first prefecture-level city commercial bank listed on the main board of the Hong Kong Stock Exchange in Jiangxi Province, the first in the central region, and the second in the country, with total assets exceeding 400 billion yuan. In the 2020 Top 1000 Global Banks list released by The Banker, it ranks 322nd in the global banking industry and 54th in the domestic banking industry.

The relevant person in charge of Bank of Jiujiang said: "In the future, Bank of Jiujiang will continue to be guided by the 'digital nine banks', adhere to digital transformation and development, increase financial penetration, innovate financial services, vigorously promote scene finance and financial ecological construction, and improve functions. channels, continuously improve customer experience, and become a 'warm bank'."