Rongyun x DiDO: Voice Social "Cute Lion" in the Middle East

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Almost everyone in the Middle East is known for their passion for lions. *This article is transferred from the public account [Rongyun Global Internet Communication Cloud], reply to the lottery and get benefits.

As the king of all beasts, the lion is a symbol of power and status, and was once the favorite "pet" of the local tyrants in the Middle East. Although it has been restrained by the government's ban on raising wild animals, its popularity in the Middle East has not diminished.

Under the support of Rongyun communication cloud service, DiDO, a voice social product in the overseas Arabic market, uses the image of a lion as its logo.

The yellow cartoon lion with its head tilted back is wearing black sunglasses, which adds a bit of playfulness and cuteness to the brave and resolute image, combining the ease of social products with the characteristics of the target market.


Of course, for products going to the Middle East, the localization of names, icons, languages, and UIs is only a routine performance. The competition of functions, gameplay, content production and monetization, and paid user operations are the decisive weapons for street battles on the track.

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Favorite language to chat with young people in the Middle East online club

The Middle East and North Africa region is generally referred to as the MENA region, which includes 24 countries and regions in West Asia and North Africa, 22 of which are Muslim countries. Along with Southeast Asia and Latin America, it is a popular overseas destination for the domestic Internet.

The MENA area has a young population structure, with more than 40% of the population aged 15-25, and each family has at least 4 children on average, which contains huge demographic dividends and social market imagination.

Among them, the Middle East countries are in a period of rapid economic growth, with high levels of urbanization and per capita GDP, and have a certain ability to pay. Taking the UAE as an example, the per capita GDP in 2021 will reach $42,884, according to the International Monetary Fund.

What's more, this region has an outstanding technology penetration rate. A recent report from iResearch shows that the Internet penetration rate in the Middle East is leading , reaching about 75% in 2021.

In addition, the growth rate of Internet penetration in this region is remarkable, which not only provides more possibilities for the expansion of the scale of application companies that have gone overseas, but also a good opportunity to drive more mobile applications to go overseas.

(Data source: iResearch)

Contrary to the strong demand for entertainment and social interaction among young people, there is a relative lack of offline entertainment supply in the region. The per capita area of cinemas and shopping venues is lower than that of Europe, America and Southeast Asia. Constrained by the underdeveloped offline entertainment scene and the relative lack of daily life under the requirements of teachings, young people's pent-up needs naturally turn to online to seek satisfaction.

This is also the reason why Yuchaofang, a social form that focuses on voice, is very popular in the Middle East. The natural social enthusiasm of young people and the restrained expression that follows the teachings are harmoniously released in this product form. Moreover, even if there is already a head platform like Yalla, the market still shows a strong absorption space for new platforms.

DiDO, which will be launched in 2020, is an energetic latecomer, showing great potential in terms of active users and turnover.

(DiDO interface)

On DiDO, thousands of chat rooms are active every day. Based on different labels such as friends, chat, family, singing, etc., users can create rooms to invite friends or expect strangers to join the chat, and gain surprises in a relaxed social atmosphere. friend.

Of course, users can also meet a more intimate relationship with someone who is interested in the room through private messages. Based on Rongyun's global communication network, users on DiDO can enjoy a stable and reliable communication experience, and DiDO is gradually completing its vision of creating an open, free and equal social platform for young people.

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A lively playground that simulates offline parties with diverse gameplay

The DiDO team has rich experience in social products and overseas, especially focusing on the localized design of products. The localization of logo and UI is only a basic operation, and the more important thing is to realize the productization of the habits of local users .

Middle East users have the habit of gathering and chatting, which manifests as more wheat bits on DiDO products.

Different from the general 1 homeowner + 8 speaker slots for domestic chat room products, DiDO has 15 slots that can speak in a room, and these slots are usually occupied, which shows that Middle Eastern users are more likely to speak. A strong desire to express.

(a room full of wheat every day)

DiDO also provides rich interactive gameplay for multiplayer chat rooms, including gift functions that conform to local aesthetic preferences and social habits. Moreover, based on specific gifts, users can also form CPs, and the official takes the lead in enjoying CP.

On the gift list, in addition to the regular local tyrant value and charm value ranking, there is also a CP value ranking, giving you enough cards.

(rich interactive gameplay)

In the Middle East, gaming and social networking are the two most popular mobile application markets, and also generate the largest proportion of overseas revenue. DiDO integrates games into voice social networking and provides a variety of casual games .

Users can enter the game area through the platform's column to meet players of the same frequency, or they can play a small game at any time in the chat room to add fun and make friends.

According to the iResearch report, in 2021, the revenue growth rate of entertainment applications overseas will be eye-catching, with an increase of more than 200%, of which the growth rate of the Middle East region is as high as 387%, ranking first.

The Middle East has a large number of users, loves online social networking, and has strong purchasing power, which can make overseas applications both "gain" and "increase revenue", and become the most potential holy place for social entertainment to go overseas. This allows DiDO, a "cute lion", to grow rapidly, and it also makes it possible for Rongyun communication cloud services to penetrate into the Middle East and serve more overseas social products like DiDO.

At the same time, after the product form such as Yuchaofang has been verified and effective in the Middle East, not only a variety of excellent chatting products have emerged, but also other types of products have been inspired to add chatting modules in their applications to enhance the activity of the products and users. viscosity.

In addition to the core communication cloud service instant messaging and real-time audio and video, Rongyun also integrates IM+RTC and other peripheral communication capabilities such as translation and auditing, and launches a scenario-based solution that completely encapsulates the business logic of the chat room , which greatly shortens the integration of developers. The time of the language chat room module reduces the cost of learning and time.

This hot land also attracts mainstream giant platforms to move mature models, but they often lack accurate and effective localization strategies, creating huge development space for emerging social products. Rongyun's IM+RTC+X integrated solution will provide the best assistance for the rapid implementation of emerging products.