Rongyun: Make it easy for banks to access the "cloud"

Interpretation of Fintech Policy

On December 31, 2021, the People's Bank of China issued the "Fintech Development Plan (2022-2025)" (hereinafter referred to as the "Plan"), proposing guidelines for the development of financial technology in the new era, and clarifying that the development vision of financial technology is: strive to achieve In 2025, the overall level and core competitiveness will be improved by leaps and bounds.

And put forward key tasks in eight aspects, including: strengthening financial technology governance and comprehensively shaping digital capabilities; building green and high-availability data centers; deepening the financial application of digital technology; Do a good job in cultivating financial technology talents, and continue to promote the construction of standard rules and regulations.

This is the second round of financial technology development plans compiled by the central bank. In August 2019, the central bank announced the first round of financial technology development plan - "Financial Technology (FinTech) Development Plan (2019-2021)", which identified six key tasks: first, to strengthen the strategic deployment of financial technology; second, to strengthen financial technology. The rational application of technology; the third is to empower financial services to improve the quality and efficiency; the fourth is to enhance the ability to prevent financial risks; the fifth is to strengthen the supervision of financial technology; the sixth is to consolidate the basic support of financial technology .

The main development goal of the first round of planning is "pillars and beams" . By 2021, it will establish and improve the "four beams and eight pillars" of China's scientific and technological development, further enhance the technology application capabilities of the financial industry, and realize the deep integration and coordinated development of finance and technology.

In contrast, this round of "Planning" focuses on solving problems such as unbalanced and insufficient development of financial technology, promoting a sound governance system for financial technology, improving digital infrastructure, promoting deeper integration and sustainable development of finance and technology, and better Meet the new requirements and new tasks put forward by the digital economy era, and promote China's financial technology from "pillars and beams" to a new stage of "accumulation and growth" .

It can be seen that the focus of this round of "Planning" has moved from "playing the enabling role of financial technology" to "financial digital transformation" . In fact, my country's financial technology has never stopped exploring on the road of digital construction, and has continuously created new history from partial digitization to full-process digitization. However, at the same time, there are also many challenges. The application of intelligent technology under the wave of digitalization has become increasingly prominent, and the development of financial technology has also brought new challenges to financial consumer protection.

To this end, the China Banking and Insurance Regulatory Commission has introduced a number of measures to put forward specific regulatory requirements for multiple operation scenarios such as audio and video double recording in the sales process and retrospective sales behavior.

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Analysis of the Current Situation of Banking Industry

Since the outbreak of the new crown pneumonia epidemic, contactless service has become a "required course" for many fintech enterprises and institutions. For banks, online services and operations have been increasingly valued, especially remote banking has continued to develop in depth. It is mainly reflected in data-driven intelligence and platform-supported scenarios, and its role in the digital transformation of retail banks is also increasingly apparent . In fact, the development of remote banking has deduced new forms of business, ushering in a "new era of non-contact financial services", the value of connotative services has been continuously improved, and the boundaries of extended services have continued to expand.

However, the "data", which is the core of the digital construction of banks, is mostly in a dormant state. Multi-dimensional data cannot be aggregated, structured goals are difficult to achieve, and data islands are frequently encountered. In this case, the architectural design of the middle platform is particularly important and urgent .

In the face of the new digital demands of front-end business departments, many banks are limited by traditional technical capabilities, making it difficult for them to respond quickly and iterate continuously. There is often a disconnect between digital construction and demand.

In addition, the traditional way of customer manager-centered and limited to offline outlets gradually shows the drawbacks of insufficient utility and limited customer coverage.

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Current pain points in the banking industry

Rongyun has been deeply involved in the financial industry for many years. With years of experience in serving the banking industry, we believe that most banks currently face the following major problems:

In terms of customer acquisition: private domain traffic is limited, customer acquisition is difficult, promotion is difficult, and customer conversion rate is low.
In the middle and Taiwan: the infrastructure of the communication platform is insufficient, and the remote banking system is missing; there are many traditional business systems, and no unified standard has been formed; the enterprise structure planning is chaotic, and the problem of data silos is serious.
Technical aspects: There are many types of front-end business scenarios, but R&D is slow to respond to business needs.
In terms of business processing: the online processing mode is missing, the offline processing is not convenient enough, and the customer experience is not good.
Compliance: Risk warning and record keeping are important requirements, and the bank's existing business system cannot meet the compliance requirements under the new situation.

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Rongyun Financial Industry Solutions

Based on the above-mentioned financial policies, the status quo of the banking industry and its needs and trends, Rongyun, starting from the development concept of "helping the development of the industry and deeply empowering customers in the industry", specially launched solutions that are more suitable for the digital construction of the financial industry, which can meet the needs of banks' innovative business Handling mode, expanding customer coverage, improving user experience, and complying with regulatory compliance and other needs.

As a leading global Internet communication cloud service provider, Rongyun, based on IM instant messaging capability, RTC real-time audio and video capability and video dual recording-Demo capability, fully empowers the digital upgrade of the banking industry, covering video face-to-face signing, online wealth management, financial loans, Insurance double recording and many other scenarios.

Figure: Scenario-based application system for online business halls

The overall architecture of the scenario-based application system of the online business hall is divided into three layers, including: the bank's C-side entrance for customers, the bank's internal operation platform, and the bank's B-side application for internal employees .

The "online business hall" looks like a store, and the main force supporting digital operations is a steady stream of new traffic . Therefore, at the traffic entrance, Rongyun not only provides capability support for the existing ecosystem of customers, but also supports its third-party scenario platforms such as enterprise micro, e-commerce, and smart cities, helping banks to obtain more traffic and helping banks integrate existing Business capabilities are elevated to a higher level.

After the introduction of massive traffic, various businesses will be handled in the "online business hall". To this end, Rongyun provides core technical capabilities for the online business hall platform: an audio and video communication center based on scene-based application components encapsulated by RTC audio and video capabilities and IM instant messaging capabilities, providing components required for business processing and supporting components Expansion capabilities, mainly including integrated dual recording, intelligent scheduling, process strategy engine, security encryption, session monitoring and quality inspection, etc.

In addition, it also supports the compatibility of third-party AI capabilities to help customers establish connection communication channels and interactive capabilities. On the basis of the above capabilities, combined with the process engine, it provides fast and friendly support for front-end business response to meet the dynamic needs of front-end business.

Virtual background <br>Set different backgrounds for each seat, saving customers a lot of money in physical decoration; especially for enterprises with multiple legal persons and multiple institutions, it can bring great convenience.
Integrated dual recording <br>Based on the dual recording components of pure audio and audio and video, combined with the basic capabilities of watermarking, whiteboard, screen sharing, file sharing and other interactive components, it is suitable for various business scenarios.
Intelligent scheduling <br>The routing rule engine performs seat allocation according to user level, business needs and other factors. The business requirements include the idle time of the agent, the agent level, the agent skills, the call-in scenario, the branch to which the agent belongs, and the queue cut.
Process strategy engine <br>The process engine can set various technical capabilities by dragging and dropping, which can quickly respond to business changes, help the business go online quickly, greatly improve the speed of employees' onboarding, and reduce the burden of employee training.
Security encryption <br>In response to the high data security requirements of the financial industry, end-to-end encryption is performed for data transmission and storage, and it supports national secret algorithms.
Session monitoring quality inspection <br>The file quality inspection for each double recording, real-time early warning, and comprehensively improve the data quality.

Up to now, the online business hall can basically support various transaction scenarios of high cabinet, low cabinet and mobile. However, the realization of any new transaction scenarios requires the support of new technologies. Rongyun is based on strong underlying technical capabilities to ensure smooth and stable operation of the entire business process.

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Remote Banking Flow Chart

Authentication

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call queue

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Information Collection

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business

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electronic signature

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service comment

In addition, Rongyun provides deployment solutions such as public cloud, private cloud, and hybrid cloud , and supports cluster, high availability, and three-center deployment in two locations . Private cloud deployment can realize the complete intranet deployment of the overall online business hall platform; hybrid cloud deployment can realize audio and video cloud deployment, and other capabilities can be deployed locally.

In terms of security, Rongyun supports the management of the hierarchical network architecture of internal and external networks , and supports the financial industry's demand for controllable and auditable data and information flow. In the data buffer area, it can prevent external threats from directly invading the core of the internal network, prevent internal information leakage, isolate and protect core data, and meet the strict financial network security requirements.

In addition, Rongyun products have been fully adapted to localized CPUs, operating systems, databases and middleware , etc., and a dedicated adaptation team has been formed, including server-side R&D, PC-side R&D, and DevOps deployment and implementation, dedicated to improving Domestic security communication localization process, standards and application construction.

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Financial Industry Solution Value

The deployment of Rongyun financial industry solutions will help banks achieve the following four effects:

Achieve efficient customer acquisition. Help banks increase the breadth of customer traffic and improve customer conversion rates.
Improve customer experience. Improve the real-time nature and quality of banking business processing, meet the needs of customers to handle business without leaving their homes, greatly improve customer experience, and improve bank branding and customer stickiness.
Meet regulatory compliance and security needs. The financial double recording function ensures the security and reliability of data, meets the needs of financial supervision and compliance, and also ensures the traceability of financial business.
Meet the low-cost and high-efficiency requirements of banks. Relying on Rongyun's high-quality code and computing logic, it can ensure that the services provided have the characteristics of high performance and low hardware resource occupancy, and fully meet customers' requirements for low cost and high efficiency.

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Epilogue

In the future, Rongyun will actively promote the improvement of domestic financial digital infrastructure, deeply participate in the digitalization of the financial field, and continue to provide technical support for the digital transformation of the financial industry.