The futurist John Naisbitt said: "The future competition is management competition, and the focus of competition lies in the effective communication between members of social organizations and with external organizations." For banks looking to deploy unified communications in their digital transformation, this sentence hits the spot.
At present, banks' demands for unified communications deployment mainly focus on the following three aspects.
The first is to seek privatization deployment to ensure high security of business and management; the second is to emphasize internal and external collaborative office , to improve the efficiency of communication and collaboration internally, and to improve the efficiency of business processing externally; the third is to implement remote video banking to create an "online business hall" ”, to provide customers with “contactless” comprehensive financial services and improve the marketing conversion rate.
Security, Rongyun does not allow a single step
In recent years, with the continuous expansion of the scale of the financial market, various tools aimed at improving the efficiency of collaborative office have gradually entered the vision of major financial institutions. But when these instant messaging tools are widely used in banking work, it is found that the leakage phenomenon is increasing day by day. Recently, Zhejiang Province reported 6 leaking cases caused by improper use of instant messaging tools as a warning, one of which was a bank staff leaking secrets through a letter. On June 15, the Ministry of Foreign Affairs once again mentioned the importance of information security at a regular press conference.
Therefore, for banks, how to ensure high security becomes the primary issue when using instant messaging tools. For financial industry solutions, Rongyun has always refused to give a step to security issues.
When deploying a communication solution for a provincial commercial bank, Rongyun deploys all communication service clusters on the private infrastructure provided by the customer according to the needs of the customer, and has no special requirements for the deployment environment, allowing the customer to truly independently allocate the scale of resources; Support to adapt to the management of the internal and external network layered network structure , the external network part is responsible for user service access, the internal network part is responsible for salesman processing and data storage, through layering and grading to meet customers' needs for controllable and auditable data and information flow; support DMZ deployment , placing docking services and media gateways in the data buffer area, preventing external threats from directly invading the core of the intranet, preventing internal information leakage, isolating and protecting core sensitive data, and meeting strict financial network security requirements.
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In addition, the instant messaging solution provided by Rongyun for this customer provides multi-level management rights. The management role is composed of administrators, security officers and auditors. The three powers are separated, mutually restricting and supervising, so as to avoid the risk of uncontrollable management caused by excessive authority of one party. In addition, according to customer needs, hierarchical administrator roles can be created for each branch and other departments within the organizational structure to avoid cross-disclosure of information.
At the information transmission level, Rongyun provides a variety of tools or interfaces for managers to use different information management methods in different scenarios. For example, the background message monitoring function is provided, and bank administrators can delete and withdraw confidential messages in real time to ensure that information is not leaked. For another example, bank administrators can set sensitive words that need to be filtered. When someone triggers a sensitive word, the relevant information will be directly intercepted and cannot be shared.
In addition, Rongyun also provides customers with the function of burning important information after reading to ensure that the information cannot be copied, forwarded, or collected. After reading at the receiving end, the sender and the receiving end will delete the information at the same time to ensure that the information is not leaked. Finally, for banks, information leakage has a great impact. In case of information leakage, it is very important to trace the source and investigate the responsibility. To this end, Rongyun provides customers with a background watermark function, and adds a watermark to the key pages, such as user information, chat interface, and address book, which is identified by the login name and the last four digits of the mobile phone number, and the watermark has a certain density. It is evenly distributed on the entire page to ensure that security problems can be quickly traced back to the source.
Collaboration, Rongyun is not stuck at all
Some people say that for organizational communication, security and collaboration must be at odds; others say that if you want to be safe and secure, efficiency will suffer somewhat.
In this regard, Rongyun's answer is a capital NO.
In response to the special needs of rural credit in a province, Rongyun builds a collaborative office platform with three core capabilities of instant messaging, real-time audio and video, and application workbench based on powerful communication cloud capabilities. The rural credit can be successful with simple integration. Open up internal and external communication and business processes, and have achieved online communication and business capabilities.
Rongyun provides a unified address book for the rural credit card, which is synchronized with its existing OA system . Based on the Rongyun tree structure to organize the address book, the Rongxin establishes a "business card" management system for each employee such as department affiliation, position, contact information, etc., which not only simplifies the business process, but also facilitates business search, business communication and business handling. It provides great convenience; and supports the registration of external personnel, customer information and communication records are permanently stored in the rural credit communication platform, and even if the employee leaves, it cannot be taken away.
In terms of session management, it supports 1V1 single chat, as well as large group chat with 3000 people. The group chat function provided by Rongyun can establish a work group for the functional departments of the designated business and their employees . For example, for a bill business application initiated by a corporate customer, the rural credit card needs to be reviewed, entered and approved. Originally, it took several working days to complete this whole set of processes, and the customer had to travel to and from the bank several times. However, based on the cloud capabilities of Rongyun Communication, This whole process can be relayed in one work group, and the processing time is greatly shortened. If there is any problem, the relevant personnel can also communicate directly in the group, which not only facilitates the customer's business processing, but also improves the work efficiency and service quality of the rural credit card, which is a win-win situation.
In the era of mobile office, offline meetings sometimes become a "luxury" thing, and the video conference provided by Rongyun for this rural credit card allows users to join freely by holding a conference ID, and supports multi-person and multi-role participation. It supports common meeting tools such as screen sharing and whiteboard, and the mobile terminal and desktop terminal can communicate with each other.
Going to the cloud, Rongyun is not slow at all
Remote video banking has the advantages of multi-scenario, multi-function, and high performance. The remote video banking jointly created by Rongyun and a bank can cover multiple business scenarios, such as: online wealth management product sales, online contract signing, and online customer service, etc. Provide customers with one-stop comprehensive financial services, meet the needs of customers to handle business without leaving home, and allow users to experience the "on call" butler-style service provided by the bank.
Take the remote video teller serving customers who purchase wealth management products as an example to see how the remote video bank created by Rongyun works.
In the first step, the customer has business needs and starts to call the video teller through the remote video bank , and the video teller communicates with the customer through video or pure voice. Based on the real-time audio and video capabilities of Rongyun RTC, the video can provide resolution adaptive ultra-high-definition picture quality, and truly restore the picture and sound of the opposite end.
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The second step is to verify the customer's identity . The customer only needs to point the mobile phone camera at the ID card to complete, and the video teller will intercept the necessary forensic photos to verify the customer's identity. Based on the Rongyun communication cloud service, remote video banking can meet the unique functional requirements of the financial industry, which is OCR identification.
The third step is the introduction of wealth management product materials . Based on the high-definition and intuitive screen sharing function provided by Rongyun, media files can be shared in real time. Customers can simultaneously see the wealth management product PPT played by the video teller on the mobile phone, and the video teller can also be based on PPT. Clients explain in real time.
The fourth step is to start the transaction . The customer only needs to speak. All operations are completed by the video teller listening to the instructions. to the customer's mobile phone.
The fifth step is information confirmation and verification . The customer can view and verify the transaction information in real time by entering the password, face recognition and fingerprint, etc., and the video teller is responsible for pushing the entered transaction information to the customer for confirmation.
The sixth step, the business is completed , the video teller confirms that the business is completed, the customer receives the electronic receipt, confirms the transaction is completed, and evaluates the video teller service.
In the era of smart finance, technology is accelerating and financial services are ubiquitous, truly realizing the vision of "Let data run more and people run less errands". Since its establishment, Rongyun has been continuously improving and iterating in the communication track, firmly following the development direction of financial technology in the wave of digitalization, empowering financial technology, and striving to be a contributor and servicer of the digital transformation of banks.
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