How to operate technology-related self-media?

I. Introduction

The sharing brought today is: How to operate technology-related self-media?

This time, I will share a little from the two parts of "theory" and "practice":

• "Theory" shares the underlying business logic and framework. For every profitable case, the underlying logic and theory are the same. Share it with you, the underlying logic of self-media makes it easier for you to make more money in your own industry
• "Practice" shares clearly how to make money from the media, and how to implement it

Knowing is knowing, not knowing is not knowing. I know nothing to say. If you have any questions, you can comment and learn more together

Every direction of We-Media is accessible. Here we share the business model of We-Media.

2. The business model of technology from the media

2.1 Let’s talk about the business model

Technology self-media belongs to the self-media industry, why is it a door business? I think it's because of the transactions that come out of it. Wherever there is a transaction, there is a business, and there is a business model. For example, you go to a car store to buy a car, go to a real estate agency to buy a house, etc.

Some people buy and some people sell, and there is a transaction, which is a business. If you insert a link in the middle of the transaction, you can get the profit generated in the transaction:

• When you buy a car, you can buy it directly from the car manufacturer. But it is very troublesome. The car shop will give you all-inclusive services such as listing and car loan. You can buy happily and buy with confidence. Then the car shop takes a car at the wholesale price, and gives it to you at the retail price. The difference between the two prices is the profit income.
• To buy a house, the original landlord can sell it directly to you. But how do you find it? Various procedures, please trouble. The real estate agent will help you get it done and charge you the agent fee, which is the profit income.

There are too many such cases, everyone dismantling, in fact, the underlying logic is the same. Is this the case with the media industry? Answer: Absolutely.

Why do you say that there is a business to continue? Everyone must know the answer. Because public welfare or free will not last long. Only a good deal can benefit both parties and will last for a long time. On the whole, the more transactions, the more prosperous the country; the more business, the better the development.

2.2 The business model of technology we-media industry

There are many types of business models. The business model of technology from the media belongs to the type of customer relationship management, which belongs to: free business model. Such cases are common, such as advertisements, newspapers free or not, Flickr photo sharing sites, etc.

The business model of technology from the media is as follows:

• Free: Provide long-term content value to users' fans, and generate stickiness and trust: For example, public accounts related to Java technology, provide Java engineers with the latest and most dry technical content for a long time
• Income: Use advertising space to earn advertising fees for traffic. For example, an article, a menu bar, and an automatic reply to new people’s attention can all be advertising spaces, and the traffic can be monetized, which is profit income.

To give a specific example, for example, Geek Time has a great paid course for Java architects, but it needs potential paying users. As a Java engineer, you can go directly to Geek Time to buy it.

But who knew there was such a good course? At this time, self-media owners can recommend this course on the public account. If fans buy this course through recommendation, we-media owners can receive advertising fees from Geek Time advertisers and rebates for the course.

3. The value of traffic and analysis of competing products

3.1 How to get traffic

Make money: The first step is to obtain traffic, the second step is to convert and precipitate private domain traffic

To obtain traffic, first determine the magnitude of this market, which is to sort out the size of the traffic and evaluate how much money these traffic can make in a year. How to evaluate it? There are two ways:

• Competitive Analysis
• User volume analysis

3.2 How to evaluate the value of traffic

For example, you can look at industry reports to see how many users there are in China.

For example, you can use the huge engine to see how many users the Geek Time APP has.

For example, you can look at the quotation of a public account, how much is the promotion fee for a technical advertisement article, and what is the corresponding reading volume

So how much is the advertising cost brought by a user? Do the conversion to see how much money you can make in a year. Then through analysis, it is found that there are not many competitors in the technology self-media industry, so you have a great chance to make money in it. For example, in which markets, there is too much competition, and it is difficult to make money when you enter.

Researching competitors, there are many benefits, such as:

• Do you know where the traffic is coming from? which channel came from
• You know how your competitors' traffic is converted
• If you're not sure, just "copy" your opponent. You can do what others do.
• Think of yourself as the traffic you want to acquire, these users. where are they? what are you doing? you get traffic right there

4. How does technology self-media operate

People without technology can make money without technology. People with technology think technology can change everything. But often this is an illusion! Everything needs to be operated, and when you want to do self-media, you need to operate. Like running your channel? Running your community? Running your fans?

Let’s talk about the operation of self-media in detail, and hope to give you some reference:

1. Traffic is always funnel
2. The income structure will have layers
3. Operation depends entirely on output: content type (graphics, audio, video, etc.)

For example, technical self-media, my operation currently has three major parts:

1. Tier 1 (weak ties): technical blog sites
2. The second layer (strong relationship): friends + official account + community = WeChat ecology. There are also QQ ecology, DingTalk ecology, etc.
3. The third layer (super strong relationship): paid product planet community

Tier 1: Revenue comes from Google Ads

At this layer, traffic comes from SEO. The first is to ensure high-quality original content, such as the Java introductory series of tutorials, etc.; the second is to expose the content of the website and divert traffic to your own technical blog. For example, your technical IP is called: Second Brother Programmer. You can distribute content to various technology platforms and common platforms:

• Technology Platform: CSDN, Blog Park, Nuggets, etc.
• Common platform: Zhihu, Maimai, etc.

This is graphic content, but there is also audio and video. If you have this ability, there will be more channels:

• Audio: Himalayas and more
• Video: Station B, Douyin, Kuaishou, WeChat short video, etc.

Remember where your users are, where your content is. The little tricks are these:

• Can hook up with the operation to help improve the recommendation
• You can hang original blog links inside the article to divert traffic

Income here is simple. Long-term ads similar to Google Ads, just hang. Case reference: Advertisement on Ruan Yifeng's technology website

Tier 2: Revenue comes from advertiser advertising fees

From the above various channels and personal blog channels, there will be a steady stream of fans who will convert to the second level. Strong relationships can bring you fans, friends, and WeChat groups. Remember to back up each other, fission activity grows.

Add your friends, reply automatically, let people follow the public account to share the latest good article to the circle of friends, and pull people into the WeChat group. Everyone finds a suitable traffic acquisition platform, just research, and a single breakthrough can be made. It is nothing more than to see what content the user needs (graphics, video, audio, tools), then provide it, and bring the hook

Hooks are things that are more valuable than existing content, allowing people to pay attention to the public account to receive, add friends to receive, and so on. As the saying goes, hooks are actually transformations, involving the transformation process (copywriting) and transformation succession. Hooks need bait, mainly bait.

This layer of income is also obvious: official account adverts, CPS, etc. When you have traffic, advertisers will automatically find you to place ads

Tier 3: Income from Paid Products - Planet Community

Once you have an initial traffic pool, users in it will have many pain points and itching points. Satisfy them, give them value, and you can have income.

This layer is to sell services, such as consulting and so on. Need to produce more awesome content + services. Let the users of the second tier pay. There are no routines, only the constant essence of dry goods. This is the value-added service.

For example, the growth of technical personnel, job-hopping, and resumes are all pain points.

The last layer is the most profitable and the most difficult to do. Is to make a product, divided into several stages:

1. Focus on products and services
2. Focus on promotion and growth
3. Focus on paying users
4. Focus on human nature research
5. Dedicated to researching consumers from the perspective of human nature, and then finding products that meet a certain need of human nature

What is human nature? What are people's needs? In the final analysis, all these things are solving a problem: how to make people lazy, and how to make users more comfortable and cool.

V. Summary

To sum up, a person without technology can make money without technology. People with technology think technology can change everything. But often this is an illusion!

The business model and growth of We Media are nothing more than two points:

• Content is king

• Do a good job of traffic, traffic is where the user is, where I am

  Author: Second Brother (public account "Second Brother Talks RPA") Follow the private message "666" and send "Top 10 Industry RPA Application Scenarios.pdf"
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