Video-based full-link intelligent cloud migration? This article explains in detail what is Alibaba Cloud Video Cloud "Smart Media Production"

The video link is innovating

Artificial intelligence, niche to the public
Standard to customization, slow and obtuse to real-time

The entire process of video creation and dissemination is innovating.

For video production and consumption, the entire link includes five stages: collection, production, management, distribution, and consumption. The development of cloud computing and networks has brought huge potential changes to each link.

E.g:

In the acquisition stage, professional camera equipment was used to shoot, but now only one mobile device can complete high-quality shooting.

In the production stage, professional non-linear editing software was needed in the past, but now online full-end editing can be realized with cloud editing service tools.

In the stage of distribution and dissemination, in the past, news media needed to go through a long process of "collecting, editing and broadcasting", but today's cloud integrates production and broadcasting in real time, with real-time performance, allowing the audience to be at the first scene at the first time, and can Bring rich real-time interactive experience through live broadcast.

It can be seen from this that the development of video links is changing from manual scheduling to intelligent processing, from professional niches to universal benefits, and from standardized one-way transmission to real-time personalized two-way interaction.

In this "hyper-video" era where everything can be videoized, we hope to use the energy of "cloud" to break the original barriers, promote the occurrence of evolution, and use the cloud-integrated service of media production and production to bring new opportunities to the entire pan-video industry. "Smart Media Production" is an enterprise-level video production tool that focuses on this field.

"Smart Media Production" is positioned as an enterprise-level tool for efficient batch video production based on cloud collaboration. Relying on Alibaba Group's deep accumulation in the field of cloud computing and artificial intelligence, the product closely combines the underlying AI algorithm with editing tools. Revolutionize the video production process.

In the cloud, it solves many problems such as "difficulty in enterprise video production collaboration", "unable to standardize batch video production", "high hardware cost" and "limited editing environment".

As a result, the product has the outstanding features of full cloud, large-scale, programmatic, and scene-based, realizing the cloud to reshape the entire link of video production, and creating a new paradigm for enterprise-level video production.

All-cloud collaboration

Cloud collaboration, full-end coverage
Innovate content production and dissemination links

In the traditional remote production and broadcasting business scenario, for the whole process of acquisition, editing and broadcasting, it is necessary to rely on OB vans to realize SDI signal access, production, and return signals through satellite/dedicated lines. On-site deployment and operation and maintenance are highly complex, and system transformation, Upgrades and extensions are very limited.

In the editing process of traditional video production, desktop editing software is usually used, and local files need to be read and then processed. These accumulated materials need to be manually transported repeatedly during the collaborative process. The biggest problem is that there are no multiple people. Remote lightweight parallel editing timeline, so traditional video creation is completely offline serial collaboration, and there is no way to form parallel creation.

Especially in the case of live broadcast, it is necessary to edit the live screen, and the cumbersome process of downloading, editing, and uploading the video from the cloud into a film is also required. solve these problems well.

For example, for real-time cloud editing of live broadcasts, a 10-minute video can be cut from the live stream in only 10 seconds. After the live clips are obtained, they can be quickly refined and distributed for the second time. At present, for sports events, online education, and mainstream new media scenarios, many platforms need to conduct live broadcasts and short videos based on live broadcast content at the same time, so as to gain more traffic for live broadcasts with real-time and rich content.

At the same time, in terms of end-to-end coverage, "Smart Media Production" also opens up multi-end collaboration, including three forms of mobile-end NativeSDK, WebSDK and API, for multi-user cross-platform collaboration. In these three access scenarios, the product can fully communicate with all media resources and projects, thereby innovating the entire process of video content production and dissemination.

Users do not need to download and install the client, just open the webpage and use it, and complete the editing in the cloud. At the same time, "smart media production" deploys video creation in the cloud, which greatly reduces the dependence on the usage of local hardware devices and hardware performance. On the premise of ensuring low latency and high quality, it reduces a large amount of video content production. cost of production.

Efficiency at scale

Standardization, intelligence, high concurrent force
Create massive "video +" content

We know that traditional editing software can achieve complex and exquisite effects, such as professional film and television works, promotional advertising videos, etc. However, when large-scale and mass production is required, the creation volume can only be increased through the accumulation of design resources, which completely depends on the designer's mechanized repetitive production.

As a result, many companies expect to standardize and scale mass production in certain business scenarios, so as to create more and higher-quality "video+" content.

In response to such needs, the "Template Factory" of "Smart Media Production" can provide basic templates and advanced template functions for repetitive content requirements and customized beautification requirements in video production, and realize batch video production through custom templates and material replacement. ability.

Generally speaking, the entire production production has multiple components: creative, material, editing and packaging, rendering and compositing. The template capability and intelligent capability of "smart media production" provide relevant capabilities in every link of the entire video production process.

For example, in the material search stage, you can quickly find the required clips in the material through material AI analysis, including intelligent material search, which can search for content related to the creative theme in a wider range.

At the same time, in the process of editing and packaging, the product also provides a multi-terminal SDK and terminal-cloud collaboration system, including professional non-editing plug-ins, the ability to export AE templates created by yourself, and batch material replacement and packaging in the cloud.

In the rendering and synthesis part, the cloud takes advantage of large-scale, massive, and high-concurrency processing. It can perform high-speed editing and synthesis for some longer output videos, transcoding and synthesis at 60 times the speed of live editing, and 20 times the speed of ordinary editing. Slice synthesis, improve the efficiency of the entire production on a large scale.

Programmatic ingenuity

Replacing manual production with intelligent programs
Efficient batching with extreme code

When it comes to creation, the subject must be a creative person, especially for video content with strong thinking and creative attributes.

But today, creation is also programmable in lieu of manual production, enabling the efficient, real-time creation of massive amounts of high-quality video.

We know that the most critical part of video creation lies in the editing process. For video editing, the term "non-linear editing" may be familiar to everyone. It refers to digital production with the help of computers, breaking through the limitation of single chronological editing, which can be edited according to each It arranges the materials in order, which is fast, simple and random.

Implementing non-linear editing requires adapted hardware and special editing software, such as the well-known: Final Cut Pro, Adobe Premiere Pro, Vegas Video 4.0, etc. However, in the traditional video creation process, there is a large initial investment such as software procurement, which also involves a large amount of labor costs for professional editors and designers.

At the same time, even though the current traditional non-linear editing functions are very powerful, for most non-professional editing users, their demands for using editing tools focus on clipping, clip splicing, stickers, special effects, transitions, and filters. and other basic editing functions, as well as the standardization and mass production of videos, while traditional production methods are difficult to meet the needs of fast, efficient and low threshold.

In addition, traditional video editing projects usually contain multiple tracks, each track contains multiple clips (audio, video, pictures, subtitles, etc.), and there may also be transitions and special effects between clips. Collaboration requires repeated handling, which makes it impossible to create multiple people, different places, and lightweight parallel creation.

Faced with such problems, "smart media production" can not only use the main functions with a visual interface, but also replace manual production with intelligent programs, that is, describe it through a data structure called "Timeline" (timeline), When users assemble a "Timeline", they can use programming to complete different video editing functions and synthesize videos.

The "Timeline" structure in "Smart Media Production" is in line with the user's daily understanding of editing projects. The Json format is intuitive and easy to understand, can fully express various and complex editing projects, and is easy to expand, especially when the requirements become more and more complex. , a simple and easy-to-understand data structure will be very important.

Based on this situation, "Smart Media Production" also simplifies the programmatic editing "Timeline" again. Users don't even need to spell the complete "Timeline" parameter, "Smart Media Production" will automatically complement the "Timeline" according to the original information of the material. All, this is not only convenient for users to use the "program" to do some complex editing, but also can process the material quickly and efficiently. The "clear at a glance" programmatic interface allows users to better pay attention to the key fields and information of video creation.

In addition, clipping clips in video clips, retaining title cuts, multi-segment video clipping and merging in any interval, etc., as well as adding subtitles, GIF stickers, ASR voice recognition, text-to-speech, etc., which are common functions of short videos, all kinds of capabilities are available. It can realize "programmed editing", which greatly improves the creative efficiency.

Full-scene commercial landing

Video content is everywhere
Industry wisdom and customized polishing

In today's high-speed video content, video has become the fastest-growing communication medium due to its strong sensory experience and high-efficiency linking, and low-threshold, batch, real-time, and high-quality production tools have become the choice for enterprise-level video creation.

As an enterprise-level innovative tool for cloud-based video production, "Smart Media Production" conducts customized and in-depth polishing according to the needs of different industries, and realizes full-scene coverage of Zhichuang video, bringing video content-driven global value to more industries.

In addition to the whole-process innovation of video production and dissemination aimed at cloud-based collaboration in the traditional news media industry, "smart media production" is more empowering in the creation of value for the video needs of the pan-video industry.

Internet content platforms are facing the transformation of content creation. More images and texts are created in video, and more content is distributed twice. "Smart media production" realizes low-threshold creation support, not only providing independent and flexible manual professional editing, beautification It also supports the ability to apply templates with one click, and quickly embed materials to synthesize into films, which greatly contributes to the richness of platform content and the high efficiency of dissemination.

Live e-commerce, as a delivery channel, real-time topicality can bring more global traffic value and form a larger closed-loop live broadcast room, which requires mass production, rapid fission, filtering repetition, and real-time dissemination of video production needs, while " "Intelligent Media Production" solves the rapid videoization and de-duplication of original materials, thereby improving the efficiency of production and dissemination, and also meeting the linkage efficiency of advertising.

In the field of online education, "smart media production" can generate on-demand video resources on demand for secondary editing after classroom live broadcast recording, improving the refinement and practicality of media resources, and assisting the closed-loop business; at the same time, the batch template editing capabilities allow The dissemination of "high-energy content" in the classroom brings marketing value.

For vertical scenarios such as financial services, it has also begun to explore data video content services. "Smart Media Production" can realize the needs of video mass production and customized creation of data service content. At the same time, the virtual anchor function can also replace live recording. Solve time cost and uncertainty, and achieve standardized periodic output.

In the manufacturing industry, "smart media production" can realize real-time stripping during cloud monitoring and recording, or archive important clips after recording to form multi-perspective panoramic surveillance video, with digital and intelligent video production and management, Help the traditional manufacturing industry to upgrade.

Although "Smart Media Production" has been online for less than a year, it has already experienced the test of dozens of real-world customer scenarios. Relying on media processing services, "smart media production" can calmly deal with high concurrency, large files, and ultra-real-time business scenarios. It is also constantly polishing core capabilities such as intelligence, synthesis speed, and special effects. Under the trend, it can create greater value for more scenarios and more industries.

In the future, the cloud will reshape content production, and video intelligence will be everywhere.

"Smart Media Production" official website

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