Rongyun was selected as an excellent manufacturer! | "2022 China Xinchuang Ecological Market Research and Selection Evaluation Report" (download attached) released

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Halfway through 2022, the downward pressure on the global economy remains unabated, the epidemic continues to recur, and the business environment becomes more complex, creating great uncertainty for the sustainable development of enterprises.

In this context, technological innovation in the information industry has become an unavoidable proposition for domestic enterprises, and the upgrading and expansion of the Xinchuang industry has become an urgent need. However, the popularity of the Xinchuang market and the sharp increase of products have not brought "direct" certainty to the company, mainly due to the lack of a scientific, professional and authoritative certification model in the market, and the company has fallen into difficulties in the selection of Xinchuang products. .

Based on this, on June 29, China Software Network, China Software Industry Association and Haibi Research Institute jointly released the "2022 China Xinchuang Ecological Market Research and Selection Evaluation Report" (hereinafter referred to as the "Report"). The report mainly makes an in-depth analysis on the background, driving force, industry scale, competition pattern, typical cases, selection and evaluation model of Xinchuang, and makes predictions on the development trend of Xinchuang industry.

Among them, Rongyun was honored in the report "Innovation Ecological Panorama", and was exposed as an excellent manufacturer in the field of innovating, sharing its practical experience in the establishment and application of informatization.

(Picture: Xinchuang Ecological Panorama)

As a leading global Internet communication cloud service provider, Rongyun is committed to providing IM instant messaging and RTC real-time audio and video communication cloud services for national government agencies, enterprises and institutions and customers in various industries, and widely empowers collaborative office, smart finance, and smart government. , safety production and other scenarios. At present, Rongyun has completed the adaptation support for all mainstream localization solutions, enabling the digital transformation and upgrading of the whole industry with technology.

(Picture: Rongyun, an excellent manufacturer in the Xinchuang field)

The scale of the Xinchuang industry is nearly one trillion, and the standardized construction is yet to be broken. <br>Starting in 2016 and rising in 2020, the Xinchuang boom is sweeping the entire ICT industry. According to reports, the scale of the Xinchuang industry will reach 922.02 billion yuan in 2022, nearly The five-year compound growth rate is 35.7%, and it is expected to exceed 2 trillion in 2025.

At the same time, some chaos has also been caused. Due to the lack of rigid standards for the concept of Xinchuang, a large number of manufacturers have poured in. The report data shows that nearly 60% of manufacturers claim to have deployed the Xinchuang industry, but many manufacturers only regard it as a marketing hotspot.

The report clearly pointed out that only if it is independent and controllable, integrated into the domestic information technology ecology and full-stack adaptation can it be regarded as a Xinchuang product. Therefore, Xinchuang products are essentially a subset of domestic brand products.

However, the industry often confuses Xinchuang with localized substitution, and does not understand the connection and difference between the two. In fact, Xinchuang is essentially the 2.0 stage of localization substitution. Compared with the previous 1.0 stage, it emphasizes overall breakthroughs, full-stack support and ecological construction, as well as technological or application breakthroughs and innovations .

It is also mentioned in the report that with the rapid development of the Xinchuang industry, the market space of foreign manufacturers will inevitably be squeezed, and relevant countermeasures may follow. In this empty window period, the government, manufacturers and users need to formulate countermeasures as soon as possible, especially in the standardized construction of the Xinchuang industry.

To this end, multi-level organizations are required to work collaboratively, including formulating Xinchuang certification standards, issuing Xinchuang certification materials, formulating user Xinchuang strategy implementation roadmaps, and Xinchuang product evaluation , etc., so that Xinchuang industry can transform from extensive development to standardized development. .

The non-core product is Soft Innovation, which is mainly driven by value. <br>The report mentioned that the purchase of Xinchuang products by users is affected by two driving forces, namely administrative driving force and value driving force , of which the administrative driving force accounts for 6.7% % , and value-driven accounts for 93.3% .

The core products represented by chips, servers, operating systems, databases, and middleware, as long as they reach the "usable" level, are enough to open up the market and are administratively driven. However, for non-core products with a wider group, it is difficult to open the market door only at the "usable" level, and it needs to reach the "easy to use" level.

Rongyun has done more than one point in "easy to use". In the process of actually serving government and enterprise customers, Rongyun emphasizes the combination of Xinchuang and digital transformation to realize multi-scenario application, and provides full life cycle services to ensure that the "easy to use" that customers hear before purchasing can be transformed into after use. "Easy to use" in practice.

In terms of application scenarios , Rongyun, based on the IM instant messaging capability, supports the construction of an "office communication center", enabling typical application scenarios of collaborative office; based on RTC real-time audio and video capabilities, it helps organizations realize internal and external "cloud video conference" scenarios, helping Improve the timeliness of organizational communication and the agility of business collaboration.

In terms of customer service , Rongyun provides butler-style services that penetrate the entire life cycle of customers based on the service tenet of all for customers. Provide 1 to 1 personal service before sale, provide full-time project service during sale, and provide regular follow-up service after sale.

30% of users take Xinchuang elements as hard indicators for purchasing <br>The report mentioned that 30% of Xinchuang users regard Xinchuang elements as hard indicators when selecting models, that is, if the products do not meet the requirements, they are not eligible to bid. Among the many conventional procurement elements, Xinchuang users are most concerned about data security capabilities , with a degree of attention as high as 59.3% , followed by product performance , ranking second.

(Picture: Purchasing users' attention to the elements of Xinchuang)

With the rapid development of the Internet and big data, data security issues are increasingly exposed, and global data security incidents are on the rise. The frequent leakage of citizens' personal privacy and corporate business information has caused people to worry.

As the bottom line of network security, data security is the top priority of Xinchuang's development. For application software, data security capability is the most basic requirement. At this point, Rongyun has always been a "three good student".

Rongyun ensures data security through several aspects: firstly, "privatized" deployment allows customers to control data information; secondly , through the setting of platform multi-level management authority, important information burning after reading, executive mode and other functions to protect data Security; thirdly , different levels of security and encryption strategies are provided through self-developed binary protocols; finally , a full-time security management team conducts 7*24 security monitoring to ensure real-time early warning and rapid response to data security incidents.

It is not surprising that product performance ranks second in purchasing factor attention . After all, for any user, how the product performs will directly affect the user experience. Rongyun's IM instant messaging capability, which has been leading the market for many years, and RTC real-time audio and video capability, which has been firmly in the first camp, are the important tools for Rongyun to have core competitiveness in the Xinchuang market all the year round.

Relieve the difficulties of large central enterprises and build a mobile office platform <br>It is also worth mentioning that the solution of a large central enterprise that integrates cloud services has also been included in the report "Excellent Cases in the Field of Xinchuang" .

The case mentioned that the main business of this large state-owned enterprise involves five fields of energy, agriculture, chemical industry, real estate, and finance.

In the process of digital construction, the company faced problems such as complex business scope , broad business content , huge number of employees , and difficulty in implementing the digital strategy of internal management . Both organizational management and supplier management were faced with huge challenges.

After undertaking the project, the Rongyun expert team evaluated and found that the difficulties of the project were mainly concentrated in the following aspects:

First , the existing multi-line and multi-cross business collaboration channels need to be opened up: the complexity is high ;
Second , multi-terminal mobile applications require rapid development and rapid integration: high costs and rapid changes in demand ;
Third , realize the full life cycle management of mobile applications: lack of third-party integration standard specifications .

In order to help the company break through the digital transformation problem, Rongyun has built a "digital workbench" tailored for it based on its accumulated technical capabilities and service experience for many years. The integration time is fast and the cost is low. Master data system, etc., including five modules of instant messaging, address book, workbench, news subscription, and my settings, and built-in sub-applications such as smart conferences and smart robots.

The workbench supports personalized permission settings, and comprehensively aggregates various functions such as daily office, corporate life, and information information of enterprise employees. Level units provide a unified smart mobile platform that supports flexible expansion, improving the quality of work and life within the organization in an all-round way.

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The report also mentioned the future development trend of the Xinchuang market, and believed that the development of Xinchuang will go through four stages: the embryonic stage, the exploration stage, the standardized development stage and the normal development stage, and pointed out that it is currently in the exploratory stage with abundant market opportunities. As a leading global Internet communication cloud service provider, Rongyun will continue to optimize its own Xinchuang products, reach cooperation with more SI and ISV partners, explore the growth opportunities of Xinchuang industry, serve more sub-scenarios, and help Xinchuang develop as soon as possible Enter the standard development stage to accumulate energy.

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