Purchase volume insight and channel evaluation to help optimize marketing decisions

How can time-consuming and complicated attribution monitoring reduce the burden and increase efficiency? How to reasonably evaluate the user quality of different pulling channels? I believe that every mobile Internet App promoter will keep asking themselves similar questions, but they have not been able to find a suitable way to solve them from the root cause. The separation of advertising interactive behavior and user in-app behavior is a major difficulty that hinders the measurement and improvement of advertising effects. So how to solve this difficulty? The analytics service provides the following solutions based on channel assessment and purchase volume insights.

Advertising interaction and behavioral data are seamlessly connected, and full-link marketing effect monitoring

Through the HMS Core analysis service , you can easily configure in-depth conversion events that need to be sent back to HUAWEI Ads , such as " App activation, registration, additional purchase, payment, retention, repurchase, rating, sharing, search ", etc. ” to “paid” full-link monitoring, and timely adjust the delivery strategy by comparing the conversion effects of different marketing tasks. At the same time, HUAWEI Ads learns in-depth conversion data through the model, which can dynamically optimize the delivery algorithm, improve the accuracy of crowd targeting, help advertisers acquire more high-quality users with high retention rate and high payment rate, and improve back-end ROI .

Accurately identify buying users and measure the scale and quality of new channels

At a time when traffic costs are rising day by day, the improvement of advertising effectiveness no longer depends solely on who invests the most money, but whether it can maximize the efficiency of purchases and improve the scale and quality of traffic through refined purchases.
Through the UTM parameter tag, you can easily distinguish between buying users and natural users in the HMS Core analysis service, and compare and analyze users and their subsequent behaviors brought by different marketing channels, marketing media, and marketing tasks , and identify more valuable marketing channels. , the delivery material with better conversion effect.

You can also combine marketing attribution to analyze the contribution rate of each marketing channel or marketing task to the target conversion event, and further measure the conversion effect of different channels or marketing tasks.

In addition, HMS Core analysis service also provides more than ten kinds of analysis models to support multi-dimensional analysis of users who are attracted by various marketing channels, media, and marketing tasks , providing effective reference for the optimization of purchasing strategies, and achieving maximum at minimum cost. Purchase income.

The above is a brief introduction to further improve the effect of advertising by combining HMS Core analysis services . If you want to know other lean operation scenarios, you can visit the official website to learn more. Integrate now and experience a better ad serving experience!

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