Rongyun x chat, using voice to create a "stress-free social" habitat

Every social app has a chance to explode for 15 minutes. Follow [Rongyun Global Internet Communication Cloud] to learn more

Because we love social software so much, data from iiMedia Research shows that the number of users of China Mobile's social network is huge and increasing year by year. In 2020, the number of China's mobile social users has reached 924 million, and in 2022, it will exceed 1 billion as a whole.

This huge basic disk allows software that has mastered social cute points, pain points, and stalk passwords to have a chance to lighten up. For social applications, whether it is fully blooming or just a corner, how to stay active, precipitate relationships, and integrate into the habits of users is an essential issue.

The solution chosen by Tianchao is to quickly respond to market demands and use voice as the cutout to allow social applications to truly return to the focus on social subjects—people.

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Destiny does not have to look at the face, use the voice to break the social pressure

This group of young people seems to jump repeatedly between involution and rottenness. In fact, it is a manifestation of the contradiction between people facing the cramped upside after the economic slowdown, the collapsed city and the upward inner aspirations.

In real life, "pressure" from parents, peers, and even juniors is already a normal state, as well as economic pressure, appearance anxiety... which affect people's online social performance.

On the one hand, young people tend to socialize with strangers, and pay more attention to content and interests in the process of socializing, and are willing to try new and interesting gameplay; on the other hand, people pursue relaxed social relationships that are stripped of common social evaluation standards.

New products should echo the preferences of today's young people , and the product form has evolved from "looking at the face" to "listening to the sound", and "good looks" is not as good as "talking". Voice-based social networking is a key force in online social networking in this context. Tianchao hopes to use this as a starting point to create a social network around voice for users, a stress-free habitat.

As the most natural way of communication in daily life, voice can allow users to focus more on communication. At the same time, real-time voice can also give users a sense of security, and has lower bandwidth requirements than video. “We decided to adopt the voice chat room mode, which is easier to break the ice than the video mode. When there is no identity pressure and face-to-face panic, voice chat is also easier for users to open their hearts and communicate in depth.” said the product leader of Tianchao.

Faced with the fleeting market opportunities, after having a clear product design, Tianchao is most concerned about: how to implement the product idea with high quality, and - how long can it be implemented?

Coinciding with the launch of Rongyun's scene-based SDK, the first scene is Yuchaofang, which is highly compatible with the product design of Tianchao. This product that completely encapsulates business logic and supports developers to implement applications out of the box has become the first choice for chat.

Different from the common open source code-based secondary development services in the industry, Rongyun Scenario SDK directly encapsulates all scenario functions completely. When a developer accesses an SDK, they will get a built-in three roles of homeowner, speaker and audience. All users' wheat position information is synchronized, and a series of wheat position management capabilities such as loading, unloading, and locking wheat are available for users to communicate by text. Public screen messages, as well as private messages, gifts, sound effects, and other overall solutions to enhance product activity.

Moreover, Rongyun Chat Room adopts the combination of SDK + Demo source code, and you can start to connect only by calling the API. The number of core APIs does not exceed 20, and the number of core callbacks does not exceed 5. It can minimize the learning cost of developers and improve development efficiency.

(Rongyunyu chat room wheat position synchronization process)

From the official docking to the launch of the application, it took less than 20 days to implement the business using the chat room SDK of Rongyunyu. At the end of November 2021, Tianchao officially started the journey of voice social networking.

(Tianchat App interface)

According to iiMedia Research consulting data, "chat demand" is the main driving force for users to use social software, accounting for 68.5%. Tianchao is positioned as a chat-focused app, dedicated to solving stress, loneliness, and anxiety with voice, and creating a chatting social platform from three dimensions of chat room, private chat and chat circle.

[Chat room] is the core function of Tianchao. When you open the app, you will see the chat room that is in hot chat. You can participate in the chat room by entering the chat room, and you can choose to join the one you are interested in by sliding up and down.

(Tiancha chat room)

The core of the chat room is multi-person real-time voice interaction, which is easier to generate information flow and allow users to obtain more information and interactive experience.

As the social "new favorite" of young people today, interest matching penetrates the circle of young people in the new era. This is mainly manifested in various chat room themes in Tianchao, which is determined by the hobbies of the anchor, and attracts fans to interact with each other for entertainment purposes and interest as the entrance.

[Private chat] provides further relationship links from unfamiliar to half-familiar on the user behavior path.

[Circle Chat] is a function similar to the circle of friends, users can discover their friends while showing themselves. The difference is that the user's expression here is displayed in the form of audio + text + picture, which is more vivid and real.

(private message & circle chat)

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Everyone is a C-bit decentralized social story

How to make users form a habit in the app is an eternal topic of social products.

In addition to relying on the charm of voice, Tianchao has also put a lot of effort into product design, trying to make social return to focus on each individual user and the establishment of multiple relationships between users. Tianchao advocates "inclusive attention" and encourages every user to participate in content creation and social interaction.

On Tianchat, everyone can become a host, and users can easily create their own chat rooms and use their hobbies or skills to attract others to join. Everyone has the opportunity to build their own small circle here, which gives users a reason to keep coming back to the app.

At the same time, the most popular anchors in the past 24 hours are displayed in the chat room, and users can follow their favorite anchors and receive their broadcast notifications.
This gives users who become streamers a sense of satisfaction in unlocking achievements.

Different from most traditional social products on the market, which are bound to reality, emphasize appearance, and distribute content in a centralized manner, Tianchat provides a platform for free expression and personalization. This is not only reflected in the variety of topics brought by a large number of users, but also integrated into product design by Tianchao, hoping to let users "talk when they want".

Shorten the relationship path and reduce the communication cost. When users enter the chat room, they will automatically sit on the microphone, which shortens the psychological process of waiting and watching, and makes it easier to break the ice and integrate into the chat atmosphere. Using the anytime mic function of Rongyunyu Chat Room , users can chat on the mic without applying to the host, reducing communication costs.

Diverse exchanges and interactions, and efficient relationship building. Meet user needs for information, experience, and relationship building. With the help of the cloud service, Tianchao has realized the innovation of keeping the chat room alive forever . When the host does not start broadcasting, the guests in the chat room can also automatically initiate chat interaction, realizing the social "decentralization" from the product level.

Rich application gameplay to meet expansion needs. Based on users' needs for expansion and interaction, Tianchao integrates 1V1 real-time chat with chat rooms, allowing users to interact with more users and enriching the gameplay in the app.

The realization of these functions benefits from the powerful scalability of Rongyun Chat Room. Rongyunyu Chat Room provides a wealth of room and microphone custom attributes to support developers' gameplay innovation and business expansion.

There is always something new in the social arena, because young people are always enthusiastic about interesting new products. Therefore, latecomers still have room to play, and the social industry still has stories to look forward to.

Explore more possibilities of social networking, create products with dislocation competition and strong user stickiness, need or refine labels, optimize matching to be more accurate and effective in relationship establishment, or combine with pan-entertainment to make more innovative and innovative gameplay. try.

In this direction, Rongyun is also continuously providing more support. The Rongyun language chat room scenario-based solution has successively carried out iterations of cross-room PK, voice radio and other capabilities, and it is also a powerful tool to improve application activity in the near future— - Integrate interactive games, launch a game room Demo that combines chat rooms and mini games (see the content of this issue for details) , and add Buffs for developers to enter the social circuit of strangers. Rongyun language chat room SDK, a voice social tool