Deconstructing strangers' social interaction, "Rongyun Game Room" is online

How does social software solve the embarrassment of fast user churn? Follow [Rongyun Global Internet Communication Cloud] to learn more

Interactive games are a proven answer.
Rongyun has recently launched a game room solution that combines voice social networking and interactive games to provide an entry-level tool and an operational magic weapon for strangers' social business.

• start the game
• change game

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Start the game, start a topic

It is dominated by acquaintances and social giants, and strangers are very popular in social networking. Many products aim at the vertical social field to seize the segmented track, build entrances to seek new traffic growth points, and attract a lot of capital to enter the game.

According to the "Report on Stranger Social Investment and Financing Data in the Past Ten Years" by the Qichacha Data Research Institute, from 2011 to 2021, a total of 474 financings have been raised in the social tracks of strangers in my country, with a total disclosed amount of nearly 30 billion yuan.

The hot stranger social track is roughly divided into two directions.

One is socializing with strangers based on actual needs , relying on appearance, location and other design matching mechanisms, and has become the main force of the hormonal economy. Another major category is the pan-entertainment model with hobbies, entertainment and leisure as the entry point , and Yuchaofang is a typical representative.

For the younger generation who yearn for in-depth communication and self-expression, the chat room allows people to get to know each other and establish a relationship from the beginning of the voice, and it is easier to move towards in-depth communication.

At the same time, the product form of the voice chat room with sound as the main medium is also very suitable for the integration of gameplay in accordance with the preferences of young people, such as radio, werewolf killing, script killing and other scenarios.

Rongyun launched the language chat room scene SDK last year, which completely encapsulates the core wheat slot management and chat room , built-in capabilities such as gift and audio management , and uses interface design close to the business and simple and easy-to-use interactive development documents , and Video demonstration + full-featured open source Demo and other advantages allow developers to quickly launch the chat room business.

After the product was launched, it quickly became a help for many developers to enter the stranger social track. With the outbreak of the creator economy, chat rooms and podcasts have re-emerged as the core category of UGC voice products.

Compared with podcasts, Yuchaofang is more dependent on the establishment and maintenance of user relationships. If users stay and want to come back, it will be a great test of operational capabilities. Rongyun puts casual games in the chat room to solve the ice-breaking and stickiness problems of the chat room business .

Rongyun Game Room includes dozens of games such as You Draw Me Guess, Werewolf Kill, Touch Me Strongest, Gobang, Billiards, etc. It turns the traditional language chat room into a multiplayer interactive scene. Users can chat while playing games, quickly improve the content, gameplay and interactivity of the room, and increase user activity, stickiness, and online time in the chat room scenario.

touch me the strongest

Friends make a breakthrough

werewolf kill

billiards

Gobang

Scissors, paper, rock

Break the ice first, then chat for a day. The topic attribute that comes with the game provides an excellent icebreaker for strangers to socialize.

Take it easy and be active. Mechanisms such as earning points through games can be designed to improve users' social enthusiasm and participation.

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Based on the scene, close the distance

As an important part of Gen Z culture, "games" have become the "social currency" for Gen Z groups to carry out interpersonal communication.

Correspondingly, they also crave gamified experiences in social interaction . This has contributed to today's trend of deep integration of entertainment games and social interaction.

Social gamification promotes the development of entertainment in social scenes, creating rich entertainment scenes for users through interactive games, which is more in line with the new social needs of young people today.

The specific manifestation of social gamification is to internalize the functional design of social products. Through the design of gamified social tasks and links, user behaviors on social platforms are made more interesting. Another more direct and effective way is to build interactive games into social products to help users break the ice and enhance product stickiness.

Create a user relationship chain through "game + social interaction" , Rongyun Game Room provides a variety of multiplayer voice PVP interactive games, and the super interactivity allows users to quickly establish relationships in the game.

After breaking the ice, users can easily communicate in the chat room, and better play the interactive characteristics of voice social interaction. Voice can better express personality, emotional attitude and other information than text, and it is more in line with the communication characteristics of young people who prefer strong interaction.

Today's young people do not pursue the friendship mode of chatting and then exploring, and young users increasingly need a scene-based behavior to build relationships . In addition to the chat room, the scene-based entrances that also have this feature are the exploration direction of the combination of strangers’ social interaction and pan-entertainment, such as live broadcast, 1V1 chat, real-time community, etc.

For relational applications, whether the ease and frequency of interaction can be improved through more gameplay designs is a key expectation for users. Integrate the trend of gaming or social apps.

Rongyun interactive game service helps social and pan-entertainment applications to seize this trend. In addition to the chat room, live video, 1V1 chat, IM chat, game platform, real-time community, etc., can be quickly integrated with gameplay through the Rongyun Interactive Game SDK.

live streaming

IM chat

1v1 chat

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Core Advantages of Rongyun Game Service

• The small size is a hundred KB level SDK package, and the extremely small size will not bring burden to the application.
• Full hot update engine + games are online hot update, worry-free maintenance, no release pressure.
• Good interactive content and interests are combined to enhance user interaction and increase active retention.
• Multi-scenarios are suitable for various scenarios such as language chat rooms, live video broadcasts, and 1v1 chats.
• All kinds
  20+ games, full coverage of various gameplays.
• There are many operating methods such as tickets, ordering, and quizzes to help realize revenue.
• Good somatosensory, any combination of native and mini-games, no sensory penetration, ultra-low latency.
• It is super convenient to get through the key links, with few core APIs, simple calls and low cost.