Rongyun launched a real-time community solution, and the vertical interest social "advanced players" went online

In e-sports, food is the original sin. Follow [Rongyun Global Internet Communication Cloud] to learn more

With the hot search of #大力力无语# Zhang Da's life of being disliked and other hot topics, the e-sports variety show "Battle to the Peak" made this famous e-sports quote even more popular, and also through the "eight-month training of e-sports players" The daily display of "Six Hours of Play" has further reversed the public's perception of e-sports.

E-sports has always been on the road of sports , and entering Asia is a large-scale rectification. At the same time, eSports is becoming more and more popular . This is not only reflected in the League of Legends finals winning the screen, but also bringing more and more IP, variety shows and other content to become popular. As a 100 billion track with more than 500 million users, the e-sports industry has a large traffic, a young user group, and strong social attributes, which contains huge demand for content operation and user operation. At present, more than 50 colleges and universities across the country have set up e-sports-related majors. The industry is improving, talents are replenished, and there will be more service innovations around users. For example, based on the Rongyun super group to create a player interaction community .

DSPORT has taken the lead in practice, and launched an e-sports community that integrates social networking, information, acceleration, teams, and events, attracting tens of millions of registered users in a short period of time. Not only the e-sports community, but also the number of users that are not capped, the channel function of sharing relationships but not content, and the super group form that communicates in real time and is conducive to the accumulation of content. It is also an excellent way to create other vertical interest communities .

Zervo, an overseas social product, has built a fantasy paradise around role-playing hobbies for the European and American Generation Z based on the Rongyun Super Group.

DSPORT

Zervo

At the same time, Rongyun Super Group provides a new solution for strangers' social interaction and content community , attracting many developers to explore new business development models. On this basis, Rongyun officially launched a real-time community solution, closely following business scenarios, providing demos and code examples, and supporting developers to flexibly customize product forms according to business needs.

• New community
• Channel management

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Defeat magic with magic

From Tianya, Tieba, Douban to Xiaohongshu and Douyin, our content community has undergone great changes. The content format is different from the past, and the transformation from text to audio and video has been completed. But from another point of view, there is no breakthrough. In terms of the precipitation of user relationships, the overall community form still remains in a more traditional interactive experience, and the essential model has not changed.

What users feel is offline interaction , which is not conducive to the precipitation of relationship in form.

The only thing that can defeat magic is magic. The reconstruction of the old model and the switch of the new model. In addition to the iteration of the content type, community-based products call for a new form. The three-layer structure of Rongyun's real-time community solution is open and inclusive, which makes it easier for users to interact in real time based on common interests , which is conducive to the accumulation of content and user relationships, and forms a benign ecology that attracts new users for a long time in the accumulation.

Community-group-channel three-level structure

• Any user can create their own community and join others' communities.
• Supports community grouping and channel management, and can classify and group channels with different topics, which is convenient for operation and management.
• Channels in the community share membership, but messages between different channels are isolated from each other.
  
  

Adapting to the cultural characteristics of the circle of generation Z consumption, the channel function of the real-time community can make users with different interests not disturb each other. More importantly, the user relationship in the real-time community is more "decentralized", and it is easier to form a rich content ecology.

In traditional face value social networking and positioning social platforms, only some people will give priority to users' attention. Premium users are easily disturbed in the platform, while ordinary users are rarely concerned. The resources of the platform will continue to be concentrated to the users in the central position, and the centralization of the social platform is serious.

The user relationship kidnapped by this algorithm is very “discouraging” for Gen Z, and fairness, respect, and listening have a high priority in their social demands. They expect to find their own circles on social platforms and integrate into them to continuously connect with "resonators". In the real-time community, KOLs and users are in the same important position, which is beneficial to vertical users with different interests to jointly complete the UGC ecological construction .

(Gen Z prefers decentralized social networking)

In addition to this equal user relationship, the real-time community solution also provides more functions necessary for actual business, making the management and operation of the community more orderly.

community management

• Creators can manage community theme content, cover avatars, community profiles, and more.
• You can define community rules, such as joining conditions, setting the default channel for new members, the default notification method for new members, and the channel for system notifications.
• You can manage community members, including modifying member nicknames, banning speeches, and kicking out members.
• Users can freely enter unjoined communities and view community content as a guest.

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Set the scene first and then talk about the social

For products on the social track, if you want to participate in arm wrestling at the poker table, the love of young people is the most critical bargaining chip. Gen Z does not pursue a friendship model of chatting and then exploring. Young users increasingly need a scene-based behavior to build a relationship, whether it is games, trendy games, language C, star chasing, or web articles, comics, and Hanfu.

In the past, social media has its own emphasis and advantages and disadvantages. Group chat is a real-time interaction with strong relationships. Group members have the opportunity to establish strong sticky relationships, but it is difficult to be theme-oriented, and the content cannot be precipitated. Traditional content communities have strong themes, guide themes and precipitate content through sections or columns, but the relationship between users is weak, and users need to actively obtain information, which is less interactive.

The real-time community is based on interest and builds various circles with group identity for young users. It is a combination of strong relationships and strong themes . Users gather together out of common interests and hobbies, and naturally have a strong sense of belonging; and various channels in the community have themes, which can guide topics and precipitate content. Driven by interests, users can easily have a desire to communicate, and then stimulate the generation of more interactive behaviors and the precipitation of relationships through real-time feedback from the community.

Diversified chat functions

• Supports sending text, emoticons, pictures, videos and other message types.
• Support @user, edit, recall, unread message prompt, input message prompt, etc.
• System messages can be customized, such as joining community prompts, mute prompts, logo prompts, etc.
• You can set the label message, and the label message is displayed on the top to ensure that the key message is not missed.

message notification management

• Not only supports unified notification management for the entire community, but also supports individual notification management for specified channels.
• Notification types: Notify all messages, Notify only @my messages, Not notify all messages.
  

Based on vertical interests, a group of people with unified cognition creates a unique atmosphere of a community, and the exploration and satisfaction of user needs will be more natural. Interests and hobbies exist widely, and the people behind each vertical interest have a relatively niche aesthetic consensus, and there are also special needs that are not met by large-scale efficiency platforms. For example, Chaowan users need to “buy” hidden items, and game players need to “team up to win”.

On the basis of the real-time community gathering vertical users, community operations can provide services such as circulation and team formation on the basis of content sharing to complete the closed loop of product transformation. It can be said that the real-time community solves the basic problem of vertical interest social user operation. Whether it is a game community, a large group of interest discussions, or a massive fan support group, Rongyun's real-time community solution can be used.

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Core advantages of Rongyun real-time community solutions

• It provides complete real-time community logic in line with the business, closely follows the usage scenario, and is suitable for a variety of large-scale user operation scenarios.
• Good scalability Demo and code samples are provided, and developers can customize it flexibly in combination with business, with strong scalability.
• Unlimited users carry a large number of community members to meet business needs in various scenarios.
• Push settings allow users not to omit information when necessary, and not to be disturbed when they are irrelevant.