Xiaohongshu joins hands with HMS Core to enjoy high-definition vision and grow grass for a better life

Under the same data consumption, can 540p become 1080p in seconds? It's not magic. With video super-resolution technology (video super-resolution for short), you can make the video clearer .

On July 20, in the app of the latest version 7.48 of Xiaohongshu, users can experience the high-quality video experience brought by this technology. Xiaohongshu has cooperated with Huawei HMS Core to launch the video super-scoring capability provided by HUAWEI HiAI Foundation on the mobile terminal, realizing the visual effect of video notes from 540p resolution to 1080p in seconds under the same traffic consumption, allowing users to Really enjoy the pleasure of watching smooth and clear video at low cost.

Sincerely share to create user value, explore low-cost and high-quality images at the same frequency

For a long time, Xiaohongshu regards users' recording and sharing based on real life as the most valuable asset, and encourages users to record their lives through short videos, pictures, live broadcasts, etc., share their lifestyles, and form communities based on interest interaction. Based on this, a positive interaction between content and business has emerged on the Xiaohongshu platform, and a unique "grass-growing economy" has grown.

However, today, when 2K and 4K screen resolutions are the mainstream, users have higher and higher requirements for video image quality and experience effects, and users will be unbearable for stuttering or video resolution that is too low. However, in the audio and video field, the business is complex, the computing power on the device side is large, and the algorithm deployment is difficult. It is not easy to implement new functions and build new business scenarios.

How to create a low-cost and high-quality video playback experience for users has become an urgent problem that the short video field (especially the major short video platforms) wants to solve.

At the same time, Huawei HMS Core provides a set of AI video super-resolution solutions for developers in the social and audio-visual industries through the continuous accumulation of image processing capabilities, combined with multimedia technology and AI algorithms, allowing users to watch low-resolution video easily. You can also enjoy high-resolution experience while video.

The unanimous exploration in the field of audio and video has kicked off the cooperation between Xiaohongshu and HMS Core .

Short video super bonus, UGC grass is refreshing

Committed to creating an "ultra-clear vision" AI video super-resolution technology, through machine learning, low-resolution images and videos can be reconstructed to make them clearer. However, traditional super-resolution algorithms have a large demand for computing resources, and are limited by mobile computing power, algorithm power consumption, multi-model compatibility and other issues. Deploying real-time super-resolution technology on mobile terminals faces huge challenges.

In this cooperation, the Xiaohongshu App enables device-side over-subscription services by connecting to the open HUAWEI HiAI Foudation based on HMS Core. The device-side video super-division model has high requirements on real-time performance, which means that the video super-division function not only requires high computing power, but also needs to optimize the underlying hardware capabilities to reduce power consumption. HUAWEI HiAI Foundation, as the platform base for end-to-end AI computing, fully utilizes the computing power of the NPU hardware unit through technologies such as multi-IP collaboration and graph fusion optimization, enabling video super-score to run efficiently on the mobile phone end with lower power consumption and higher performance .

In this way, Xiaohongshu developers can dynamically select the network environment by reducing or increasing the definition and bit rate of the videos watched by users, effectively reducing the cost of broadband usage, and improving development and operation efficiency. At the same time, the implementation of the end-to-end video super-score also allows Xiaohongshu users to obtain a smoother and clearer "grass planting" video viewing experience with the same traffic consumption.

Efficient cooperation, in-depth exploration of the infinite possibilities of the future audio and video industry

The Xiaohongshu team and the Huawei HMS Core team started to connect in April this year. The two parties cooperated efficiently and jointly developed based on the technical understanding and solutions in the media field. They soon integrated the HUAWEI HiAI Foundation and realized the end-to-end video super-score. The ability, through the acceleration of AI hardware, solves the problems of power consumption and performance. Deng Lin, the head of Xiaohongshu application research and development, mentioned the experience of working with HMS Core: "HMS Core helps us solve the problem of over-segmentation of end-to-end video, which enables Xiaohongshu developers to use more Focus on business innovation, empowering and improving our user experience with flagship technology."

At present, Xiaohongshu's "video super-score" function has been deployed to more than 90 Huawei NPU mobile phone models such as the HUAWEI MateX2 series, P50 Pro, and Mate 40 series, as well as more than 10 Huawei NPU tablet models such as the HUAWEI MatePad series. You can get a high-quality experience with tablet brushing Xiaohongshu video notes.

There are still a lot of potential business innovation needs in the audio and video industry. In the future, HMS Core and Xiaohongshu will continue to explore to provide users with more personalized services, improve user experience, and explore in sports, events and other sub-fields. More innovative ways to play. HUAWEI HiAI Foundation has also been solving practical problems and the latest technical difficulties in the underlying computing power and experience for developers, opening the underlying computing power platform to developers, and helping more algorithms migrate to device-side deployment.

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