In 2022, from the latest report of IDC, see the evolution of Alibaba Cloud video cloud track

IDC, an international authoritative consulting firm, released the "China Video Cloud Market Tracker (2021 H2)" report, Alibaba Cloud has ranked first in the overall market share of China's video cloud for four consecutive years, accounting for 26.9% of the overall market share

By 2021, behind the numbers of China's video cloud

Recently, IDC, a leading IT market research and consulting company, recently released the "China Video Cloud Market Tracker". The report shows that in the second half of 2021, the scale of China's video cloud market will reach US$5.04 billion, a year-on-year increase of 32.7%. Video cloud is still at a relatively high growth rate.

The data shows that in the second half of 2021, Alibaba Cloud's video cloud market accounted for as high as 26.9%, steadily maintaining the first position in the overall market share, and maintaining the leading role for four consecutive years. At the same time, in market areas such as video CDN share, video public cloud/private cloud/hybrid cloud, etc., Alibaba Cloud also continued to top the market in terms of market share, and still maintained a full-coverage lead in China's video cloud market.

According to IDC's definition, this video cloud research covers all public and dedicated cloud infrastructures for video application scenarios, video content distribution networks, and video products, services or solutions deployed on video cloud infrastructure.

At the same time, according to the video cloud application scenarios, IDC divides the video cloud solution market into "video live broadcast", "video on demand", "audio and video communication" and other tracks, and also includes audio and video development platforms, media processing tools and other products and Serve.

IDC pointed out that in the second half of 2021, the market size of China's video cloud infrastructure will reach 4.1 billion US dollars. The total playing time of Internet video continues to increase, and at the same time, the high-definition video drives the demand for bandwidth and storage to continue to grow.

On the basis of infrastructure, the market size of China's video cloud solutions reached US$950 million in the same period. Among them, live and on-demand transcoding, video rendering and RTC are still the core components of the solution market. At the same time, innovative functions such as low-threshold video development platforms, intelligent content production tools, and intelligent identification/analysis/audit services have also demonstrated Stronger growth potential.

New growth coordinates for the video cloud market

Through the IDC report, look at several growth points of China's video cloud market: extreme high-definition, immersive interaction, intelligent upgrade, e-commerce live broadcast blessing, traditional industry penetration, and enterprises going overseas.

Wei Yunfeng, research manager of IDC China Industry Cloud Services, said that in the past three years, Chinese video cloud service providers have worked closely with Internet video platforms to witness the second upsurge of China's video cloud market; The in-depth development under the demand, the Chinese video platform going overseas and the new "fight between the virtual and the real" have also brought a broad space for imagination to the market.

Looking closely at the data, in the second half of 2021, the overall growth rate of China's video cloud market has declined for three consecutive cycles (half a year). The market growth rate was even higher, with a year-on-year increase of 35.4%.

Constituting this growth rate, in this IDC report, several key points are revealed:

Extreme HD

In the whole year of 2021, short video platforms and interactive entertainment live broadcast platforms continued to significantly increase the usage of video cloud along with the rapid rise of DAU, MAU and other indicators. Under the background that the video playback time of Internet video users is gradually approaching the population limit, "high-definition video" has become the core driving force for the growth of cloud computing resources and bandwidth in the short and medium term.

Immersive interaction

Looking further, better interaction and immersive experience will be the core driving force for the growth of the video cloud solution market in the future. It will also provide more possibilities for customers to expand video forms and enrich video gameplay. more requirements.

Smart upgrade

The integrated development of "cloud + audio and video technology + AI" has always been an inevitable trend, and the full-link video optimization and processing capabilities of AI technology features may also become an important indicator of future video platforms in product and service selection.

E-commerce live broadcast support

In 2021, the demand for e-commerce live broadcast will continue to grow. Several major e-commerce platforms will maintain rapid growth of live broadcast GMV. Diversified content platforms are also transforming content e-commerce, which will drive the second growth of enterprises, which will be beneficial to the live video track. .

Penetration of traditional industries

According to IDC's observations, embedding video solutions in existing business, production, and business processes has become an important way for customers in traditional industries to deploy and apply video cloud services.

In the hyper-video era, various video explorations and innovations by customers in traditional industries such as radio and television media, finance, and medical care have become an important driving force for the long-term growth of the video cloud market.

Among them, the demand of the radio and television media industry has maintained rapid growth, including video content distribution, lightweight video content production tools and other video cloud products and services, which are being accepted by more and more industry customers; financial, medical and other industry customers are exploring various types of remote video Connection and access scenarios, including remote business halls, video connections, and video training, are increasing the usage of video cloud.

Enterprise going overseas

China's video platform going overseas is bringing a broad space for imagination to the market. Chinese enterprises are accelerating their overseas expansion, and they are also expanding from "digital overseas" to "going digital". Digital intelligence technology is vigorously empowering the all-round digital innovation of overseas business. Video Cloud must also be an important member of it.

Create in the cloud, innovate in the scene

Behind the IDC number one for four consecutive years, it pays more attention to the ultimate exploration of audio and video technology under the deep integration of cloud and network, and the application innovation of audio and video scenarios under the cloud integrated experience.

For the development in the second half of 2021, Alibaba Cloud Video Cloud will focus on multiple dimensions.

Full-chain intelligent upgrade of media services

Through the in-depth blessing of AI capabilities, it has upgraded from the intelligence of audio and video media services to the "intelligent media services" with deep penetration of full-link intelligence.

Media services are the most basic and fundamental product form of audio and video services, so continuous innovation is required. It is often focused on the media processing link by the industry, as well as the media production link that has highlighted the demand in the past year, but Alibaba Cloud Video Cloud has made media services more comprehensive, smarter, more cloud-based, and more professional from a more professional perspective. fit the needs of the scene.

This includes intelligent media production, intelligent media processing, intelligent cloud directing, intelligent media playback, and more critical intelligent media asset management. Focusing on the professional, efficient, flexible and intelligent service capabilities of media, it can open up live broadcast and on-demand scenarios and provide a one-stop service. Station application service.

Not only that, but in terms of product form, it can also meet the diverse needs of different customers. On the basis of PaaS, Alibaba Cloud Video Cloud can also provide lighter-weight media SaaS to realize out-of-the-box intelligent media services.

In this IDC report, it is especially mentioned that "lightweight media production tools have become a hot spot, and the radio and television media industry has accelerated the introduction of various video cloud solutions, lightweight media processing and production tools, which have been favored by many new media customers, and Gradually expand the scope of use; and in a privatized environment, deploying a complete set of private cloud infrastructure and cloud-based media asset management tools is an important requirement for future radio and television media customers."

In this regard, the full-link intelligently upgraded media service of Alibaba Cloud Video Cloud not only covers many fields of the Internet industry, but also highlights the business-driven value of digital intelligence for traditional industries such as radio, television and media.

A new generation of real-time communication grows into the future

Strong interaction is a high-level form of audio and video experience. This IDC report once again emphasized that "better interactive and immersive experience will be the core driving force for future market growth of video cloud solutions".

To accelerate growth into the future space, in 2021, Alibaba Cloud Video Cloud will upgrade the new generation of real-time communication and interaction capabilities.

In the past, RTC focused more on online real-time communication and general interaction, especially for online classrooms, entertainment and social situations and other scenarios, while the new generation of real-time communication has developed into more complex scenarios and more advanced product forms.

First of all, real-time communication is based on the global real-time streaming media transmission network GRTN (Global Real-time Transport Network), and takes the ultra-low-latency live broadcast service RTS (Real-time Streaming) as an important foundation to grow more important audio and video content and video content. Interactive experience technology.

Above the base is the innovation of products and scenes.

In the innovation of new products, with Cloud ME as a typical virtual event service solution, at the 2022 Beijing Winter Olympics, with real-time holographic interactive on-site black technology, a new era of the century-old Olympics has been created. According to the IDC report, through this holographic audio and video interactive product, the immersive experience of China's video cloud has been raised to a new level.

At the same time, in the exploration of new scenes, the cultural media scene is a typical example. Not long ago, the "China's first large-scale immersive cloud archaeology program "Sanxingdui Fantasy Journey" reported by CCTV was supported by Alibaba Cloud's real-time communication technology. (such as cloud rendering, video streaming, etc.), allowing CCTV to achieve screen-breaking for the first time, taking the audience to the archaeological site without a threshold "immersive", and feeling the history re-engraved before.

Not limited to this, the real-time communication of smart cars and the remote interaction of smart hardware are also the business scenarios of Alibaba Cloud's video cloud in the actual implementation and in-depth exploration. In the future, more digital immersive interactive experience topics will be innovated.

Audio and video development platform Pratt & Whitney Vientiane

IDC also mentioned in this report, "General-purpose products are accelerating their penetration into traditional industries. Live broadcast, on-demand, and RTC, as general video cloud products/capabilities, are gradually being accepted by traditional industry customers, and they are integrated with traditional business processes. more meaningful and valuable.”

At the same time, Alibaba Cloud Video Cloud is also using a low-threshold audio and video development platform and typical live broadcast scene model rooms to explore and practice "inclusive penetration and cover a wider range of enterprise users" in traditional industries, providing more diversified traditional enterprises. Bring huge inclusive value.

Therefore, in 2021, all enterprises that tend to explore the digital intelligence of audio and video can easily open a new world of "extremely fast intelligent manufacturing".

In this process, it has helped many enterprises to create lower-cost, more flexible and customizable business systems. On the one hand, it has empowered diversified Internet platforms to create video-based and live-streamed innovative services, and at the same time, it has also helped more traditional enterprises with low-cost The threshold audio and video development platform quickly builds business and creates new business images. This covers many fields, including intelligent manufacturing, education and training, retail, finance, etc., and also opens up new video-based business space and imagination for more traditional enterprises.

The origin of technology, the universe on the cloud

Today, when computing network integration and cloud integration are expected to bring "virtual-real integration", ubiquitous computing power drives such a hyper-video era.

IDC predicts that China's video cloud market will still maintain a relatively high growth rate and is expected to reach US$36.4 billion in 2026.

Regarding the video cloud track, IDC research manager Wei Yunfeng said this time that the entire market may be at the crossroads of product and service changes.

Infiltrate the video cloud atomic capability as a general product/service into traditional industries, "removing the virtual to the real"; it is still a heavy warehouse, or even a full warehouse "metaverse", to explore and deploy various innovative technologies and solutions first, and bet on the future of the virtual world. An east wind has become a must-choice topic.

However, whether it is the virtualized layout of the metaverse and super metaverse, or the authenticity empowerment of more traditional industries, what supports it is the technical exploration, scene reconstruction, and value understanding of audio and video on the cloud, which is also positive It is the origin that Alibaba Cloud Video Cloud has been exploring silently.

Alibaba Cloud has taken the lead in focusing on the video cloud track since 2007. From the first self-developed narrowband high-definition technology, to the new ice-breaking technology at the Beijing Winter Olympics in 2022, and the creation of many "firsts in the century-old Olympics", there are more than ten years of exploration behind this. Iteration and real precipitation.

At the Alibaba Cloud Summit in 2022, Zhang Jianfeng, president of Alibaba Cloud Intelligence, proposed that the most important strategy of Alibaba Cloud is "Back to Basic", that is, returning to the essence of cloud computing, insisting on making new breakthroughs on the long march of technology.

Following the tracing of the origin of technology, we know that this is an era of industrial digitization and digital industrialization, and the video cloud is pushing the boundaries of digitization from its own perspective.

Today, when the integration of computing network and cloud is expected to bring virtual and real integration, advanced computing power drives such a super-video era, and ubiquitous computing power realizes the computing power of cloud, edge and terminal in all scenarios, allowing many Industries and industries germinate the power of innovation and change in the scene, thereby bursting out new values and forms.

Based on Alibaba Cloud's leading global foundation in cloud computing and edge computing, and 16 years of precipitation in the audio and video field, Alibaba Cloud Video Cloud has a natural and powerful digital intelligence power. Therefore, while driving industry innovation and creation, it is also The universe on the cloud that shapes people's future.

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