Explaining SSL in detail (2): the benefits of SSL certificates for websites

In today's Internet giants such as Google and Baidu, which require websites to be HTTPS mandatory, the deployment of SSL certificates on websites has become the development trend of the Internet. And in the previous article "Detailed SSL (1): What is the significance of the small green lock in the URL bar? " , we also know that SSL certificates can prevent network security threats. So what are the other benefits of deploying an SSL certificate for a website? The most obvious one is visible after we deploy the SSL certificate.

Website rendering after deploying SSL

When a website deploys an SSL certificate, there are some noticeable differences in browsers. There are two hallmark factors:

• URL shows "https://"

SSL encrypted sites always have an extra "s". As we mentioned in the last article, it stands for "safe". As shown below:

• Safety padlock icon

The padlock icon appears on the left or right side of the URL bar, depending on the type of browser. For example, on Safari and Chrome, it's on the left.

Click the padlock icon to see more information about the website and what the certificate company has to offer. When you see these signs on a website's address bar, it's safe to believe that the website has an SSL certificate.

Benefits of SSL Certificates

Of course, deploying an SSL certificate brings many other benefits besides adding a little green lock to your website's address bar. We mainly from the following two aspects to in-depth understanding.

• for the site itself
• For website users

Let's first look at the four benefits that SSL certificates bring to the website itself.

for the site itself

provide authentication

‍‍‍When it comes to network security, authentication is essential. With an SSL certificate installed, the website must go through an authentication process. After passing the "network ID card" issued by an authoritative third-party certification agency for the user, the physical identity of the entity is bound to the virtual identity of the network, and the real identity of the website owner in the virtual network world is ensured.

Protection from Phishing

Phishing sites are fake websites created by people who want to steal user information, and it is very difficult for the creators to obtain a valid SSL certificate. When users don't see a security sign on a website, they're more likely to leave without entering any information. So a valid SSL certificate can prevent phishing attacks on visitors.

Prevent traffic hijacking

During network activities, information may be intercepted and tampered with before being forwarded during transmission, resulting in incomplete information. In the event of information tampering or loss, network service providers should use SSL certificates to digitally sign and complete information. It can protect the data from any uninstructed or unintended modification, insertion, deletion, retransmission, damage, etc. during the storage, transmission and processing of data on the server.

Provides data encryption

Confidential or sensitive information involved in e-government and e-commerce may be intercepted and leaked during network transmission, and network service providers should encrypt such information. Using an SSL certificate to encrypt the transmission and storage of confidential or sensitive information can indicate to visitors that it is safe to share sensitive information on the site, such as credit card numbers, IDs, email addresses and passwords. Therefore, SSL strengthens the trust between website customers/visitors.
In addition to these four points, there are three benefits that SSL certificates bring to website users.

For website users

Improve website SEO ranking

In an official blog post published in 2014, Google pointed out that it had adjusted its search engine algorithm so that websites encrypted with HTTPS would rank higher in search results. Its goal is very simple, to encourage global websites to adopt the more secure HTTPS to keep their visitors safe. Therefore, the website adopts the HTTPS protocol, which can attract more users to visit, enhance the value of the website, and increase revenue.

Improve website trust

The SSL certificate acts as a trust indicator because it has a green padlock, which is the trust mark provided by the SSL certificate. It builds trust between users and businesses, providing website users with the security of all information, thereby increasing website trust.

PCI/DSS Compliant

When a website accepts online payments, it is essential to understand the PCI/DSS specification. Sites need to meet with PCI to receive online payments. One of the 12 key specifications set by the payment card industry is the installation of SSL certificates (PCI).
It can be seen from the above points that in order to ensure the browsing experience and data security of website users, and to improve the weight and trust of the website, deploying SSL certificates is almost the primary task of all websites. We also cannot deny that there are many difficulties and inconveniences in deploying SSL certificates, which are also the drawbacks currently faced by SSL certificates. According to some users, the SSL certificate has high technical threshold requirements; it increases the operating cost of the website and the computing resource consumption of the website server.

However, the advantages of using an SSL certificate as a whole far outweigh the disadvantages. Security is also an essential factor for a website, such as high technical thresholds and operating costs, and Paiyun solves the problem for you.

To purchase a certificate in Youpaiyun, users only need to submit the necessary information such as the domain name to complete the purchase of the certificate. The steps are simple and convenient. After completing the certificate application, you can deploy and enjoy the benefits of the SSL certificate with one click, helping the website to quickly upgrade from HTTP to HTTPS. At the same time, in order to solve the problem of operating costs, Paiyun recently launched a summer limited SSL certificate event, and the audience is 50% off ! This event also provides subscriptions for various DV, OV, EV SSL certificates from DigiCert, GeoTrust, GlobalSign, TrustAsia, Let's Encrypt to ensure the strength and reliability of the certificates. The event not only offers great discounts, but also presents AirPods III, Xiaomi mobile phones, MacBooks and other great gifts~

Recommended reading

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