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Under the tide of globalization, more and more domestic developers choose to "go to sea". As an effective way for APP to connect users, message push has become a rigid need for developers to enter overseas markets. However, due to the differences in the network environment and application ecology at home and abroad, the APP also faces many challenges in the construction of message channels, refined operation of overseas users, and data security compliance in the process of overseas push. To this end, Gitui has launched an overseas news push solution to help APP integrate overseas news channels efficiently, build an intelligent, refined and efficient user contact system, and promote the rapid growth of APP's overseas business.

Multi-link reach system to improve user reach

The user access channel is the "bridge" for efficient communication between the APP and the user. However, in the process of APP building overseas news channels, there are also many "hidden pains". In a complex network environment, if the APP only uses the system channel of FCM or APNs, it will encounter the bottleneck of the message delivery rate.

Getui has built an overseas multi-link reach system for APP to help it break the barriers of user reach. Based on the overseas push requirements of APPs, Getui not only provides its own online channels, but also seamlessly integrates FCM and APNs system channels, but also efficiently integrates the push capabilities of Xiaomi, Huawei, Honor, Meizu, OPPO and other manufacturers. The APP can access overseas push services of multiple manufacturers with only one integration, realize online and offline push, and ensure stable and efficient delivery of messages.

At the same time, GeTui also supports international SMS push, which helps the APP to further expand the channels for reaching overseas users and comprehensively improve the message arrival rate.

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Relying on the overseas multi-link reach system, the APP can not only reach overseas users through the self-selected message delivery channel, but also improve the message arrival rate by means of message concurrency, distribution, and reissue. In addition, Getui also provides capabilities such as offline message library, automatic truncation of super-long messages, and manufacturer push margin query management. Achieve a comprehensive upgrade of user contact efficiency.

Diversified push strategies to improve user conversion

The message click rate is inseparable from the operational conversion effect. Based on overseas push scenarios, Getui supports rich message display styles and message operation tools such as bright-screen push, A/B Test, message grouping, and scheduled push to help the APP reach overseas target audiences in a refined manner, improve message click conversion rates, and improve User activity and retention.

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Ensuring data compliance and escorting APP "sail out to sea" Data security is the focus of global attention, and it is also a "required course" for APP to go overseas. In order to escort APP to go overseas in an all-round way, Gitui has built a global cloud service cluster to achieve more global servers. Node deployment ensures the stability of overseas push.

In addition, Getui also provides multiple protection mechanisms such as hierarchical rights management, authentication system, log monitoring, and sensitive content auditing and filtering to help APPs reduce operational risks and ensure data security, system security, and content security in an all-round way.

With more than ten years of deep cultivation in the field of mobile development, Getui has won the trust of global developers through safe, stable and reliable products and services. In the era of great sailing, Getui will continue to innovate products and technical services to help more developers improve growth efficiency and expand overseas market territory.


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个推(每日互动股份有限公司,股票代码:300766)成立于2010年,是专业的数据智能服务商,致力于用数据让产业更智能。个推深耕开发者服务,并以海量的数据积累和创新的技术理念,构建了移动开发、用户增长、品牌...