Globally, SMEs, as one of the largest and most dynamic enterprise groups, are the main battlefield for the overall digital transformation of the industry.
Small and medium-sized enterprises are not only the main body of digital transformation around the world, but also the focus and difficulty of transformation. The world is sparing no effort to promote the digitalization of small and medium-sized enterprises.
Recently, the professional R&D management core products that ONES has polished for many years have been officially opened to help small and medium-sized enterprises accelerate their digital transformation. ONES Team Edition can be used for free as long as the team size is less than 50 people.
The following is an in-depth report from the authoritative media 36Kr.
The digital transformation of SMEs is no longer a "multiple choice", but a "required course" related to survival and long-term development.
A recent McKinsey survey of business executives found that business leaders have urgently needed to digitize and modernize their processes and systems since the onset of the pandemic. Additionally, many respondents recognize that traditional business models are outdated: only 11% believe their current business models will still be economically viable in 2023, while another 64% Businesses need to build new digital businesses to help them achieve this, and of course SMEs are no exception. How to start the digital transformation journey as soon as possible has become the top priority of enterprise development.
All walks of life are being profoundly changed by digitalization. For example, at Shenzhen Airport, due to the digital upgrade of all elements, the utilization rate of covered bridges has increased by 10% - which means that 2.6 million people every year save the trouble of taking the shuttle bus.
For enterprises, digitalization is both a development trend and a development tool. However, research by institutions such as McKinsey and Harvard Business Review shows that as many as 70% of business and digital transformation initiatives fail to succeed. The reason for failure is not that new technology or business innovation is flawed, but that there are many weaknesses in the business, including poor planning, poor communication and poor change strategy, and the failure of leaders and project managers to involve all teams affected by the change. to transform and gain their approval and support, etc.
Converging with global data, the overall digitalization level of small and medium-sized enterprises in my country is currently at a low level. According to data from the Ministry of Industry and Information Technology, as of 2020, only 25% of enterprises in my country have carried out digital transformation, and the proportion of small and medium-sized enterprises is even smaller.
In addition, data from the "Analysis Report on Digital Transformation of Small and Medium Enterprises (2021)" shows that in terms of enterprise scale, in 2021, 79% of small and medium-sized enterprises are in the digital transformation exploration stage, while more than half of large enterprises have entered the application practice and depth. application stage. In fact, large enterprises are rich in capital, talents, and technical resources, and have a certain first-mover advantage in digital transformation, while small and medium-sized enterprises are limited by various resource constraints, and the overall level of digital transformation is low.
At the same time, 12% of SMEs are in the stage of digital application practice, and only 9% of SMEs have reached the stage of in-depth application of digital transformation. Therefore, the vast majority of SMEs are still in the initial stage of digital transformation, and the road to digital transformation is long and difficult.
Source: China Electronics Standardization Institute "Analysis Report on Digital Transformation of Small and Medium Enterprises (2021)"
It is not difficult to see that digital transformation is an important way for small and medium-sized enterprises in my country to "overtake on curves" - which can be reflected in the contest of "hidden champions". The concept of the so-called invisible champion was proposed by German management thinker Hermann Simon, which refers to those small and medium-sized enterprises that occupy an absolute leading position in a certain market segment but are little known.
Among the nearly 3,000 "hidden champion" companies in the world, there are only 68 in China, far below the 1,307, 366 and 220 in Germany, the United States and Japan.
Among them, Germany first proposed the concept of "Industry 4.0", leading the world in the field of industrial digitalization. Among German companies with more than 100 employees, 59% are applying new technologies in the field of "Industry 4.0", 22% plan to introduce industrial digitalization in the near future, and 17% are optimistic about participating in the process of industrial digitalization in the future .
If small and medium-sized enterprises in my country want to overtake the "hidden champion" arena, the fast track is digital transformation. How an enterprise should embark on a digital road varies from enterprise to enterprise, but for most enterprises, effective software R&D management and improvement of software R&D efficiency are the foundation of any digital enterprise. Software development tools are the equivalent of a digital “production line” capable of analyzing, guiding and processing all data and information driven by software digitalization.
In 2020, Oxford Economics conducted an extensive survey of more than 3,000 executives across 10 of the world's largest industry sectors. They found that companies must meet the following conditions to successfully transform their business: "Achieving comprehensive connectivity, including with external partners and customers, and maintaining agility; executives must ensure that high-quality information is available throughout the business ecosystem. This means that from the very beginning, digitization requires the visualization and structuring of data through software R&D management tools, and then promotes the intelligence of enterprise operations.
Image source: unsplash
my country's "14th Five-Year Plan" and "14th Five-Year Plan for the Development of Digital Economy" both clearly put forward the strategic deployment to promote the digital transformation of SMEs.
"In 2022, the average tariff of small and medium-sized enterprises' broadband and private lines will be reduced by another 10%, and digital service providers are encouraged to reduce or exempt the cost of using cloud platforms for small and medium-sized enterprises affected by the epidemic." The Ministry of Industry and Information Technology said that by the end of 2022, more than 100 industrial Internet companies will be organized. Platform and digital transformation service providers provide digital transformation services for more than 100,000 SMEs, and promote 100,000 SMEs to migrate their businesses to the cloud.
In addition, measures to lower the threshold for digitalization and increase digital services have been continuously launched in various parts of my country. Many places have also offered "real money" policy incentives to support the digital upgrade of small and medium-sized enterprises through funds and other means.
From a global perspective, in recent years, countries have invested a lot of "firepower" in the digitalization of small and medium-sized enterprises. Among them, Japan has specially set up the "Small and Medium Enterprise Transformation Office", which is responsible for implementing the digital transformation plan and supporting policies of small and medium-sized enterprises, and guiding, coordinating and evaluating the transformation work; France has invested 385 million euros to support the digital transformation of small and medium-sized enterprises and help small and medium-sized enterprises expand electricity business; Spain launched the "Digital Toolkit" program, involving a total of 3 billion euros, which supports both small and medium-sized enterprises and service providers that provide digital transformation support for enterprises; Germany launched the "Digital Center Initiative" " “Digitalization of Small and Medium-Sized Enterprises” and other projects, established 27 Centers of Excellence for Small and Medium-sized Enterprises 4.0 across the country, and cooperated with about 1,000 experts from various regions and fields to provide free digital consulting services to small and medium-sized enterprises and formulate digital strategies suitable for their own development.
In addition, overseas markets are also helping the digital transformation of small and medium-sized enterprises. In Delft, the Netherlands, an intelligent industrial laboratory called RoboHouse helps small and medium-sized enterprises to understand the latest applications of robots and access digital technology with low risk; the "Austrian Digital Team" project composed of digital industry companies is a project for Austrian small and medium-sized enterprises. Enterprises provide free digital services for at least 3 months to help them work remotely; Italy has launched the "Digital Solidarity" initiative. After registering on the website, enterprises can access digital services such as remote work and video conferencing provided by large private enterprises for free.
Similarly, the Chinese market is participating in supporting the digital advancement of SMEs. Among them, ONES will open and free the core products of professional R&D management that have been polished for many years - whether it is start-up teams, small and medium-sized enterprises, small teams in large enterprises, or universities and non-profit organizations, as long as the team size is less than 50 people, you can use the ONES team for free. Version.
In China's software R&D and engineering management track, ONES is already at the top of the industry, known as "China's Smart Manufacturing" of the software industry assembly line. In the past few years, with professional products and services, based on the SaaS service model, ONES has helped enterprises Realize the efficient management of the whole process of research and development, and improve the efficiency of enterprise software research and development.
Image source: unsplash
The "14th Five-Year Plan for the Development of Software and Information Technology Service Industry" states: "Human society is entering a new stage of development marked by digital productivity. Software, as the key carrier of information technology and the key link of industrial integration, plays an important role in the process of digitization. important foundational support.”
Software provides physical resources and systems with more flexible usage and application value in a programmable way. If hardware is compared to the torso, software is the "soul" that empowers, assigns, and empowers hardware products.
The Boston Consulting Group's 2021 survey concluded: "Evolving customer preferences, such as their waning interest in owning a physical product, have also been accelerating the shift to subscription-based products and services, not just software and digital services."
ONES is based on the SaaS subscription service model, which optimizes and improves the software production process as a whole, and effectively organizes large and complex teams to collaborate. Since its establishment in 2015, ONES has always insisted on serving paying customers. As a professional business software, ONES's paying customers are in various industries such as finance, Internet, manufacturing, consumption, education, and medical care. Most of the paying customers are more than 100, and they also have strict requirements on ONES. The accumulated experience of serving professional customers for a long time has made ONES perfect in various aspects such as performance, security, usability, and core functions.
In the opinion of ONES, small and medium-sized teams should also use professional and mature R&D management tools to improve the level of digital transformation and cope with the complex and changing market environment. Therefore, ONES has set up the "Team Edition" for R&D teams with 50 or less people and is open to free, unlimited time and usage. It provides three core products: ONES Project project management, ONES Wiki knowledge base management, and ONES TestCase test management, covering agile R&D. Manage the entire process.
Like the Enterprise Edition, the ONES Team Edition has a highly flexible custom configuration capability, which can meet the personalized R&D management needs of different industries and teams, and promote the realization of the goal of "using free inclusive benefits for small and medium-sized teams".
The focus of digitalization in China and around the world is shifting towards SMEs, and this is just the beginning.
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