The overseas season is over, come and get the global development manual

"Going overseas is an opportunity for us in this era." Follow [Rongyun Global Internet Communication Cloud] to learn more <br>This is the voice of many Internet people going overseas. From tools to e-commerce and content, from going overseas to globalization and global localization, behind the buzzwords are the continuous efforts and practice of groups of people who go overseas.

Pay tribute to those who go to sea, and talk about maritime affairs together.
As the industry's first variety show focusing on programmers, Rongyun 's "Ape's Table School" has launched a special plan for "Going to the Sea Season" . The company's vice president Shen Yang, eggplant technology partner Wang Chao, Hektar CTO Chen Hao and other big names who have been overseas for many years and have rich practical experience together look around the world and explore the new rules for developers under the wave of overseas development.

With the broadcast of EP12 of "Ape Table School" on August 18, this season's program is coming to an end, with the pragmatic sharing of "Global Localization Evolution, Team Management Basic Law" officially concluded.

Pay attention to Rongyun video account Rongyun global Internet communication cloud season highlights from time to time drop

How to do a good job of transnational team collaboration is a topic that cannot be avoided in global business, and both agile development and project management are the meaning of the topic. The guests in the show made practical sharing and suggestions based on their years of practice, please check it out 😊.

---

Agile management cannot copy the model, but focus on the value release of agile leadership

Song Qingchen, General Manager of Rongyun Overseas Business

As an essential attribute of the Internet industry, agility is a model that many companies use in development and management. But we must pay attention when implementing agile: First, agile is a process or a method, not a result. To take advantage of agile, we should deeply understand the core value of agile and borrow some of the concepts, rather than copy all the patterns.

Second, agile actually emphasizes a flat cooperation model of the team. In cooperation, it is necessary to give those more leadership agile leaders the right to speak, which is the key to efficient decision-making and rapid response.

Based on the above key points, when we promote agile, first of all, we must find the agile leader in the team, so that he has more room for leadership. Second, let all team members involved in agile development and communication deeply understand the root cause of things or actions, and push products or R&D forward in a more reasonable direction.

Third, it is necessary to rationally use MVP (Minimum Viable Product), make feasible planning and continuously improve and optimize it, rather than setting a big goal that may not be achieved at the beginning. Finally, in the process to achieve the improvement of agile leadership, convey a real understanding of the core value of agile, and abandon the model copying.

---

Project Management Combination: Documentation + PMO + First Principles

Chen Hao, Hektar CTO

In project management, documenting and introducing a PMO is important.

The first is documentation.
Compared with documents, everyone will naturally think that PPT is very beautiful, and it is easy to beautify the product. In internal management, PPT will impose a mental burden on the team, and it is easy to package problematic data into non-problematic data. Documentation is very helpful for teams to review data during operations, and it can also solve cross-border and cross-team communication problems caused by time differences.

Next is PMO.
Some companies have certain misunderstandings when implementing PMO. For example, some PMOs focus on collecting time, coordinating milestones and Gantt charts, which is definitely not the meaning of PMOs. In addition, many PMOs use the mantra of "this is the function of the boss", which will make front-line employees feel that they are the so-called "imperial ministers".

In fact, the key responsibility of the PMO is to align everything, then assess the problem and propose a solution. In the stage when the project development is not that big and the information is relatively symmetrical, even if there is no need to set up a special PMO position, it needs to be concurrently held by the product manager.

When it comes to solving problems, I more agree with the first principle, which is to handle things in the most correct way, rather than temporarily pushing them up.

---

Organizational development and team building in the process of globalization, front and rear

Wang Chao, Partner of Eggplant Technology

The overseas industry is still very selective for talents. The density and quality of talents determine the career height that can be achieved. Therefore, it is very important to prescribe the right medicine to make up for the obvious shortcomings of the team.

For example, the biggest shortcoming of the domestic production and research team is the lack of understanding of localization, while the shortcoming of the front-end operation and marketing team is the thinking of products and users, lacking a comprehensive understanding of user attributes.

The production and research team needs to improve their localization skills, and everyone needs to communicate with users on a regular basis to establish a sense of objectivity for their work. Before, we mainly communicated with users face-to-face through a large number of international travel, but today we complete this part of the work through a variety of story sharing.

The operation team should build product thinking and user thinking through data-driven, and convince people to form a global view with data. In order to help the team move faster towards the path of global development, when the basic quality of the team itself has passed the test, the market prospect is broad, and the team has sufficient motivation, the first task is to find growth; the second task is to get rid of inertia and open up the mind.

---

Chinese people who go to sea go through the cycle and move forward bravely

Rongyun's "Ape Table School" is specially planned for the overseas season. The four episodes focus on "developer ecology", "localization tips", "reverse time machine", and "basic method of team management", from global business pain points to products Strategy and transnational coordination, dismantle and share the matter of going overseas, and strive to present the audience with a global vision and a complete set of manuals.

The guests of this season are all veterans of global business. Starting from their own experiences and feelings, they share their own insights and reflections, and their insights are particularly profound. More importantly, their experience is never general, not only has success, but also spread out their past "lessons" as a warning to everyone, and I would like to express my sincere thanks.

---

go to sea

Song Qingchen

Shen Yang

Zheng Shaolin

Chen Hao

Wang Chao

Ape Table 3, a global perspective, a new chapter

China's Internet going overseas probably started around 2014, with tools as the first. After 2018, domestic apps have truly entered the era of stock competition, and looking for opportunities in overseas markets has become a path that many people have to take.

Up to now, many companies have started from a global perspective since their establishment, and directly positioned their product target markets around the world.

In Shen Yang's view, Chinese companies have truly achieved globalization, and their market value can be compared with the largest companies in the world. A global company serving 7 billion people has a market ratio of almost 7:1 compared to a company serving a billion people. This is the difference in exchange rates.

And Chen Hao pointed out that we have entered the "reverse time machine" period, and the "time machine theory" of copying the Chinese model to emerging markets is not working. If you want to be deeply rooted overseas, you must do localized innovation from the beginning.

Corresponding to the product, the classic "big and complete" and "small and beautiful" disputes have emerged. Song Qingchen believes that those products that provide comprehensive functions may not be close enough to users. In the process of getting closer to the user, the product will become more and more "specialized and refined".

Facing the problem of localization, Zheng Shaolin also mentioned the more ideal state of "Glocal". To do a global business, it is ultimately necessary to implement localization in each specific market environment. And, the combination of "decision-makers locally, productivity at home" is the strongest.

This must solve the problem of transnational collaboration. Wang Chao’s suggestion is that the frontline and the rear should find the right medicine, and the rear team should pay attention to the input of perceptual information to help them build a sense of object; .

Both dry goods and stories, practical and theoretical parallel. Rongyun "Ape Table School" adheres to the principle of "everything is for developers", and strives to focus on the professional development of the programmer group from different entry points to a healthy life.

As always, the program has received full attention and support from practitioners. So far, the topic exposure of Weibo #rongyun ape table pie# has reached 33.4W+, and the live online viewing volume has reached 16.5W+.

Thank you again to all the guests and audience for your support!
"Ape" will not change his heart, see you again ★° (●'◡'●)/ °★