With the rapid development of society and economy and the overall progress of science and technology, the digital transformation of government and enterprises has entered an accelerated period. In the first half of 2022, the sudden and frequent outbreak of the epidemic in many places in China further promoted the deepening of the digital transformation of government and enterprises from front-end user access to back-end business process changes, and accelerated the online and offline integration process of business processes and operation management. With the continuous transformation of new-generation information technologies such as 5G and cloud computing, mobile digitization has become an epoch-making new proposition for the digital transformation of government and enterprises. Follow [RongCloud] to learn more about the collaborative office platform.
Changes in focus of user needs from communication to collaboration with government and enterprises
Chinese enterprises have developed informatization for more than 30 years. From the earliest OA and financial systems to the later SAP, ERP, Core Banking, CRM and operator BOSS systems, the basic business core systems have been well established. At present, most of the needs of government and enterprises for the construction of new office systems are to adapt to new forms of society and support new forms of business or new businesses.
For example, in the new retail field, government and enterprise organizations, based on the new retail characteristics of "consumer-centered, online and offline integration" in the mobile Internet era, build SCRM (social customer relationship management) systems to provide customers with different channels and different touchpoints. Data is integrated and analyzed, so as to carry out hierarchical management and precise marketing of users, and improve user conversion rate and user stickiness through full-process digital management.
In the field of collaborative office, with the increasingly fierce market competition, extensive management no longer meets the development needs of government and enterprises, and refined management has become a "life-saving pill" for government and enterprises to reduce costs and increase efficiency. The government and enterprises' demand for mobile office collaboration tools is no longer a single communication function, but more requirements to help the overall business collaboration. Therefore, looking at the development process of the digital transformation of government and enterprises, it can be found that the focus of user needs has become more and more diverse, and it has changed from focusing on basic system functions to expanding more innovative functions, from focusing on communication problems to solving business collaboration.
From people looking for things to things looking for people, government and enterprises, the specific needs of users change direction
The early office system mainly solved the problem of "people looking for things". For example, users need to actively log in to OA or ERP to find out the to-do or approval process. If the user does not log in, there will be no "things" forever. At the beginning, IBM required every employee to install Lotus Sametime (real-time collaboration platform), but many employees did not open and log in even though they were sitting at their desks, because everyone knew that there might be "things" after logging in.
With the development of the mobile Internet and the popularization of smartphones, many traditional OA manufacturers and manufacturers in the field of mobile informatization have begun to develop mobile approval to-do platforms. Around 2016, mobile collaborative office tools such as DingTalk and Enterprise WeChat took free as the starting point to strengthen education for small and medium-sized enterprises, so that they recognized that building a mobile office collaboration platform to realize instant messaging is a necessity for enterprise development. At the same time, it has also begun to penetrate into some large enterprises.
It is the emergence of these mobile office collaboration platforms that make the work and life of many people intertwined and cannot be separated. Through the instant messaging function, employees can approve or report for work anytime, anywhere, and even receive to-do reminders without logging in. The former "people looking for things" has begun to change to "things looking for people".
From a functional point of view, the specific needs of government and enterprise users for collaborative office platforms have begun to shift from an aggregation platform based on to-do, approval, and information aggregation to an instant messaging-based platform with functions such as to-do, approval, and information aggregation. The transformation of mobile office portal platforms.
From full aggregation to partial aggregation unified portal + innovative single listing is an inevitable trend
Large state-owned state-owned enterprises are developing in multiple formats, businesses, and scenarios. They have many internal systems, and some government and enterprise organizations have more than 100 application systems. There are many entrances, complicated operations, inability to communicate information and data, poor user experience, and low collaboration efficiency. In order to solve the above problems, it is imperative to build a mobile office collaboration platform that can aggregate multiple application systems and realize a unified entrance.
For users , the so-called mobile office collaboration platform can be understood as a super APP equipped with N systems serving general scenarios. In terms of mobile office collaboration platform, it can better connect internal and external customers, open up upstream and downstream supply chains, and allow office workers to aggregate, information aggregate, and process aggregate , and ultimately achieve centralized management and control, information sharing, and intelligent operation . Quickly promote digital and intelligent transformation and upgrading.
Of course, in order to facilitate management, the mobile office collaboration platform can achieve “thousands of people, thousands of faces” through hierarchical and decentralized management, that is, people at different levels in different departments have different permissions, and everyone can access all the personal permissions on the mobile terminal. Content and functions, all operations can also be done on the mobile side.
However, it is precisely because the needs of government and enterprises are increasingly diversified and the number of systems is increasing, so it is unrealistic to connect all systems to the mobile office collaboration platform. For example, innovative systems built to meet the personalized needs of new formats, new services, or new scenarios can be allowed to exist independently without the need for unified access to the platform.
The purpose of building a mobile office collaboration platform is to improve collaboration efficiency, while allowing some systems to exist independently is to take into account the flexibility of government and enterprise organizations in innovative business.
For example, a chemical company has launched an app for safety production, which is only used by external personnel for inspection of oil depots and reports. It has no overlap with existing business and needs for information business interoperability, so this kind of app does not need to be connected to the platform. .
Whether from standardization to individualization can be customized into a hard indicator for government and enterprise selection
There are many star products in the mobile office collaboration platform. Although star products can bring users a good user experience, they do not have significant advantages in meeting the heavy and complex personalized needs of government and enterprises. Because most of the star products are standard products, the system openness is weak, it is not friendly to secondary development, and the completion of customized implementation is low.
In particular, Chinese companies are very different from Western companies. Few countries have so many large companies with multiple formats, businesses and scenarios like ours, and these large companies have basically built management systems according to Chinese characteristics. , process systems, etc., and do not directly choose standardized products.
Therefore, when governments and enterprises choose mobile office collaboration platform products, they often pay more attention to whether the products can meet their own diversified and personalized needs.
Rongyun can create a mobile office collaboration platform for different industries, provide customized exclusive solutions based on industry attributes and the individual needs of government and enterprises, and provide convenient and unified communication and business collaboration services for internal and external personnel of government and enterprises to meet the needs of all employees at any time. Communicate and collaborate anywhere. It can also encapsulate the scene-based SDK according to the diversified needs of business and scenes, and provide hundreds of standard API interfaces , which is convenient for flexible calls in various sub-scenarios. In addition, Rongyun products also support out-of-the-box, unified entry , and can be quickly integrated with the existing OA, email, CRM and other third-party systems of government and enterprises, opening up the internal and external circulation of business office.
Rongyun products have achieved overall compatibility on multiple terminals such as Android, iOS, Web, and small programs, breaking through the limitations of time and space, allowing collaboration to be everywhere and all the time. Of course, in order to meet the high security requirements of government and enterprise users, Rongyun can also deploy service clusters on private infrastructure according to customer needs, so that data can be controlled, security is guaranteed, and resources can be allocated independently.
At the time of the digital and intelligent transformation of government and enterprises, the mobile office collaboration platform is an important step. In the future, Rongyun will rely on the full communication capabilities brought by IM instant messaging and RTC real-time audio and video, as well as continuously improved communication products and continuously optimized solutions, to assist government and enterprise organizations in the focus and path of digital and intelligent transformation in different industries. In many sub-scenarios, it can truly reduce costs and increase efficiency, help government and enterprise organizations build core competitiveness, and stand out in the fierce competition in the digital age.
**粗体** _斜体_ [链接](http://example.com) `代码` - 列表 > 引用。你还可以使用@来通知其他用户。