Rongyun Super Group's "Same City Social Platform" Application Practice

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Why does the social category make all kinds of manufacturers so hard to let go? At the root, social networking is a universal human need, with a good mass base, a large market space, and high commercial value. On the surface, social networking is not only a powerful tool for attracting and retaining users, but also for linking with various categories, which is a stepping stone to creating demand and developing markets. More importantly, social networking is all-encompassing, whether it is a big track for socializing with strangers, socializing with acquaintances, or incorporating social modules into the platform; whether it is for the global market or focusing on a specific area, social networking will always have new ways to play and new opportunities.

The recently launched CO1 Krypton Play aims to make friends in the same city, using Rongyun Super Group to create a real-time community of young people’s online social “parallel space” based on offline entertainment scenarios.

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Minimalism with communication as the core social product

Socializing in the same city, new things are constantly happening. Independent companies specializing in the social field have continued to work hard, and large-scale ecological platforms have also continued to experiment with various "circles".

To sum up, there are roughly two modes: location-based dating based on a geographical location-based matching mechanism, and user communication based on local life consumption content. The former is inevitably limited to the hormonal mire, and the latter is difficult to establish a strong relationship between users in terms of product form.

CO1 Krypton Play is based on offline entertainment scenarios, connecting offline interest activity venues, and currently starting business in Chongqing.

Open the app, you can quickly find the "CO District Interactive Dating Channel" near the same city, script killing, escape room, video game hall, gym, dance practice room, Internet celebrity restaurant, e-sports Internet cafe, coffee shop and other offline hot interests Trendy stores have opened online spaces here.

By joining it, you can easily chat with those you have met or who have never met. Create a social comfort circle for users based on the same hobbies and offline experience resonance.

In essence, CO1 Krypton Play is a typical real-time community. Based on interests, it builds various circles with group identity for young users. Users gather together out of common hobbies, with strong stickiness and a strong sense of belonging. Driven by interest, community members easily have a desire to communicate, and then generate more interactive behaviors under the stimulation of real-time feedback from the community, activate the relationship chain, and form a stable community atmosphere.

In terms of form, CO1 Krypton adopts a flatter product design idea. Different from the conventional three-layer structure of community-group-channel in real-time communities, CO1 Krypton has chosen a user-centered theme community-chat room form based on the powerful customization capabilities of Rongyun super group service. The chat room is composed of a user area and a chat area. The minimalist product design allows users to communicate more directly, and it is easier to form an atmosphere that encourages sharing and gathers consensus.

In terms of interaction, CO1 Krypton has realized a variety of communication forms based on the Rongyun super group , including text, pictures, expressions, voices, etc. Rongyun Supergroup products provide a variety of built-in message types such as text, emoticons, pictures, videos, and voices. At the same time, custom messages can be used to achieve rich content display needs in community scenarios.

For message content, Rongyun Super Group provides functions such as message modification, withdrawal, deletion, reply, and extended settings.

Among them, the message extension capability allows developers to set custom additional content for messages that have been successfully sent, and developers can implement more business capabilities on the basis of this capability. For example, CO1 Krypton has designed interactive methods such as image likes and comments for the preferences of young users, and instantiated asynchronous interactions such as comments that were originally common in social squares, making communication more convenient.

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The idea of innovating the idea of interesting and socializing with offline

The infinity of the Internet has made the category of social "always popular and never short of stories". But no matter how popular online social networking is, we still need to meet offline. CO1 Krypton Play is an app that encourages users to meet offline. After establishing connections with easy online interaction, it promotes users to meet offline friends through linkage with offline entertainment venues.

Through CO1 Krypton Play, users with the same hobbies can more easily go to real interaction in reality and establish a deeper emotional connection, which is also a response to user needs.

On top of the model, CO1 Krypton can also extend to offline activities in the city such as the board game circle, the trendy game circle, and the food circle, and finally form a closed loop through the intervention of local life services. At present, CO1 Krypton continues to introduce more offline merchants and evolve towards a truly diverse and rich online parallel world .

This is the key for CO1 Krypton to build a community ecology. The dual-column design of the product can show users more diverse content and community themes, laying a foundation for diverse content from the very beginning, which is conducive to the long-term healthy development of the community. With the introduction of more and more leisure and entertainment businesses, CO1 Krypton Play may even become an important fulcrum for users operating in offline scenarios.

In addition to offline activities, CO1 Krypton is also creating other scenarios to explore more diverse user behavior closed loops.

In line with the curiosity of young users, CO1 Krypton has added a scene shuttle design to the product. Users enter a virtual space with a complete world view through the wormhole, socialize in a gamified way, build a rich experience around digital content such as digital collections, and finally complete a grand metaverse narrative.

Search up and down, tirelessly. In the face of the social track, even if the Internet companies are already in the head, they have taken a more and more frustrated attitude. After the growth space of new methods such as content and tools has been divided up by Web2, relationship-driven has become one of the few paths that everyone can take.

CO1 Krypton tries to integrate diverse themes with minimalist style , build a digital gathering place suitable for local trend players, and constantly try more possibilities for virtual social interaction, so as to move towards the metaverse in a more interesting way. This is an effective use of the real-time community openness and diversified value advantages, and it is also a beneficial exploration of intra-city social interaction.