Rongyun x KUPU: A model of "direct employment" for blue-collar workers in Indonesia

"Hello, please leave the door, thank you." Follow [Rongyun Global Internet Communication Cloud] to learn more

This is probably the most common call dialogue we use now. The rapid development of the express delivery and takeaway industry has greatly facilitated our daily life. Together with emerging occupations such as car-hailing drivers and online anchors that rely on the Internet, they have created a huge job market with 200 million flexible workers.

In China, these flexible employees mainly include two parts. One is freelancers who use the Internet production method to achieve freedom of location and time, mainly in e-commerce, self-media and other industries. Another part, which occupies a larger proportion, is created by flexible employment methods of enterprises such as part-time jobs, labor cooperation, short-term contracts, labor dispatch, and human resource outsourcing. The retail service industry, express delivery industry, and food delivery industry are all industries with a relatively high penetration rate of flexible employment, also known as blue-collar employment.

If the rise of food delivery platforms in China starts from the beginning, the formation of China's emerging job market has taken more than ten years of development and precipitation. Now, the story is playing out in Southeast Asian markets such as Indonesia. The blue-collar employment and flexible employment market have released huge demand signals and room for imagination. In addition, the digitalization process in Indonesia is accelerating, attracting many players to enter the game through online services.

Dalligent Solutions (hereinafter referred to as "DS") is one of them. Its recruitment and employment platform KUPU, which will be launched in 2021, is dedicated to serving the Indonesian blue-collar employment market and has developed into one of the largest online job recruitment platforms in the Indonesian market.

With the support of Rongyun's global Internet communication cloud service, job seekers and employers on the KUPU platform can have a direct dialogue. The smooth online communication ability has become a highlight of KUPU, and can better undertake its optimization of the industry recruitment standard process, change the traditional recruitment model in Indonesia, and enter the era of efficient and convenient mobile Internet.

Since its launch, KUPU has been highly praised and developed rapidly for its innovative business model and smooth service process, and has been downloaded and used by more than one million users . According to reports, DS recently received US$5 million in financing from Indonesian mobile operator PT Smartfren Telecom Tbk, which will be used to accelerate product iteration and landing, marketing and team building. Previously, DS has received more than $30 million in investment.

As a representative enterprise effectively exploring the trend of "social + X", DS co-founder Zhou Haibo will appear at the "Chaolang·Rongyun 2022 Overseas Carnival" (see this week's headline content for details), so stay tuned~

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Twenty years back in time, Internet-based value depression

Southeast Asia is known as one of the most dynamic and potential regions for economic development in the world today. Products such as "Taobao in Southeast Asia" and "Meituan in Southeast Asia" have been launched one after another, and the market has burst into great vitality.

As the largest economy in Southeast Asia, Indonesia has a large economy and diversified industrial types. Its economic growth momentum should not be underestimated. In the past five years, the annual GDP growth has remained above 5%. In 2020, the GMV of the Internet economy will reach 44 billion US dollars.

(The scale of the Internet economy in Southeast Asia, source: Temasek/Google/Bain joint report)

More importantly, Indonesia has a large population of young people and has the largest number of newborns among the ten ASEAN countries in the past decade. The growing acceptance of digitalization among young people is driving Indonesia towards the digital age. Indonesia's Internet economy is in full swing, and it is in a process of gradually satisfying basic needs such as clothing, food, housing, and transportation, just like China 20 years ago.

China's Internet model has a considerable penetration rate in the local market, especially in cross-border e-commerce and other categories. This drives the rapid development of the local logistics industry, creating huge manpower vacancies.

Another story we are familiar with is the digital transformation of offline retail. In the process of digital upgrading of a large number of offline retail stores, a huge push team is needed to educate retail store customers, including assistance in the use of apps and systems, after-sales service, etc.

In addition, the Indonesian service industry is developing rapidly, and the low-end manufacturing industries in China and other places are also transferring to Indonesia and other places.

All this has brought attention to the Indonesian blue-collar recruitment market. Moreover, this is a promising early-stage market, and a giant with absolute market power has not yet emerged.

Different from traditional offline recruitment such as holding job fairs, issuing brochures, and finding intermediaries, online recruitment on mobile terminals is accepted by more blue-collar workers because of its convenient use experience and more interactive information. Internet-based blue-collar recruitment has become an inevitable trend. .

DS is seizing this opportunity and firstly launching the blue-collar recruitment platform KUPU with IM chat function , breaking the traditional job-seeking recruitment model, providing services such as talent matching, job management, salary settlement, skills training, etc., to meet the needs of retail, catering, takeaway and other fields Enterprises can respond flexibly to the rapidly changing business environment and business development needs.

(KUPU Recruitment Platform)

At present, KUPU is undergoing a new round of product iterations and is developing towards comprehensive audio and video. It is reported that DS will continue to deepen the Indonesian blue-collar labor market in the future, provide basic recruitment services, expand various instrumental services for enterprise employment, and extend various services for laborers.

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Flexible employment and immediate feedback

In Indonesia, many blue-collar workers prefer to seek job opportunities on social media platforms such as Facebook over mainstream recruitment platforms. Because these platforms provide instant communication and feedback functions, the importance of online instant communication can be seen.

There are huge numbers of blue-collar workers in Indonesia and throughout Southeast Asia. According to the Indonesian National Bureau of Statistics, as of February 2021, the country's labor force exceeded 120 million, and the number of flexible workers had reached 78.14 million. However, it is not easy for workers to find jobs that match their skills.

Whether it is a long-term worker in the service industry such as catering, or a part-time worker such as a student, everyone has almost the same deep-level demands for positions, and they all hope to find suitable positions efficiently. At the same time, how to quickly and efficiently find temporary workers with suitable skills is also a major pain point for enterprises. Among them, standardized processes are the key.

Blue-collar workers are mainly concentrated in service industries such as hotels and restaurants, and manufacturing industries, with a large number of temporary workers and high personnel mobility.

KUPU solves the standardization problem in the flexible employment process by refining the unified modules in the flexible employment process and transforming them into its own products and services. For example, the demand for talents in the catering industry is fast and large-scale, and the required skills and qualifications are almost the same, which is very suitable for standardized design.

KUPU launches corresponding standardized modules according to the professional needs of different industries, and uses the uniformity of the industry to conduct pre-employment assessment and training for job seekers. On top of the standardized process, if all the pre-order accumulation is truly reflected in the final recruitment and application results, it is very dependent on the smooth communication and instant feedback between the two parties in the application.

Based on Rongyun's IM instant messaging and RTC real-time audio and video services, KUPU provides job seekers and employers with a variety of in-app communication methods to meet the needs of employers and job seekers for online communication, delivery of resumes, video calls, and voice calls.

• Diverse Communication
• Interview appointment

Rongyun's communication network covering 233 countries and regions around the world provides KUPU users with nearby access nodes and optimal communication links to ensure high-quality communication experience for users.

Both job seekers and recruiters can initiate a dialogue and upload relevant qualifications such as resumes, health certificates, qualification certificates, skill sets, etc. in the communication. In this way, the whole process is really silky smooth.

KUPU is also popular for its better user experience and efficient, intuitive and convenient service model throughout the recruitment cycle, and has helped millions of job seekers find jobs so far.

The mainstream recruitment products built on the chat function are very scarce in the Indonesian market. KUPU, together with Rongyun's communication network nodes around the world, redefines the way of recruitment, helping blue-collar workers to find jobs faster based on their skill sets and location. Moreover, KUPU not only provides recruitment services, but also includes follow-up services such as salary settlement and attendance management, forming a full-link service platform from recruitment to employment management.

• Check in
• Payroll settlement
• skill training

On the side of the incumbent, through the work experience and skill training in KUPU, they will also form their own work reputation, and continuously improve their value and choice in the labor market.

Indonesia's blue-collar recruitment has attracted many players to enter the market, and the entrepreneurial competition is also quite fierce. However, there is no dominant giant in this field, and it is still an opportunity market worth fighting for.

Under the impact of the epidemic, the demand for blue-collar workers such as take-out has surged, and more companies prefer short-term employment models. The Indonesian blue-collar recruitment market shows more room for growth. All of these also provide opportunities for KUPU, which integrates full-link services, standardized processes and diverse communication capabilities.