Shared code for the future丨Industry partners talk about "multi-terminal reach" and look forward to the global technology ecosystem

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Committed to helping developers build products for today and tomorrow, Google continues to simplify development challenges. Under the global trend of cross-platform and multi-device innovation and development, we hope to provide you with more efficient and convenient collaborative construction, technical guidelines and practices, to help developers and partners reach global users and embrace more development opportunities.

Many important Google industry partners, Google technical experts, developer platform experts, and senior overseas entrepreneurs were invited to the partner forum to discuss the global technology ecological development and user consumption trends face-to-face around the theme of "multi-terminal access to a shared future" . At the same time, the guests also conducted in-depth discussions on multiple topics such as iterative innovation of multiple devices, the diversity and richness of user scenarios, the flexibility and change of the new Web ecology, and a more open ecological prospect. Talk about their stories and experiences, and share application experience with developers.

In the forum of "Multi-terminal Reach, Building a Diversified Game Ecosystem" , partners from successful overseas game companies communicated with Zhao Yijiang, head of business development in mainland China, Google Play, and discussed how to adopt a "multi-terminal reach" strategy to analyze games User behavior characteristics, promote business monetization, rationalize technology investment and acquire more users.

Jin Wenyi, vice president of internationalization of Mihayou, said that "Yuan Shen" hopes to create a multi-terminal switching, information exchange, and seamless link operation product for users when the project was established. After the successful release of the game, Mihayou also continued to analyze the user's cross-end behavior of using the game scene to gain insight into the user's needs and habits. At the same time, “Yuan Shen” also lowered the threshold of game experience through the strategy of experiencing the main plot of the game for free, attracting and acquiring a wider range of users.

Song Zhijing, the head of Jiangyu Interactive's "Pocket Soldier", which is deeply involved in the overseas game market, also shared that, thanks to the large space of the Web version, lower development costs and a more user-friendly user experience on the Web side, "Pocket Soldiers" 》Transformation to the Web is efficient, and its performance has exceeded release expectations. Regarding the sharing of the guests' transformation from mobile to web, Zhao Yijiang concluded that the game experience is different, a good ROI and a bonus period for user traffic on the new platform.

Top left: Jin Wenyi, vice president of internationalization of Mihayou Bottom left: Lin Shun, CEO of Cocos Engine Top right: Song Zhijing, head of advertising on the web version of Jiangyu Interactive's "Pocket Adventurer" Bottom right: Zhao Yijiang, head of business development in mainland China, Google Play

Lin Shun, CEO of Cocos Engine, which is committed to creating a one-stop solution for game development, mentioned that Cocos Engine has been helping developers to embrace the new traffic opportunities brought by multi-platform releases quickly, at low cost and in a short period of time. different needs of users. From the perspective of the tool side and the engine side, the Cocos workflow integrates services such as Google Play that can be checked with one click by default. Developers can quickly build sustainable and automated workflows in their own way. The most favorable support for developers to commercialize.

Under the global mobile application consumption trend, iterative innovation across platforms and multiple devices has also brought new opportunities to the non-game industry. Developers can expand products and experiences that fit multiple user scenarios through multiple devices. In the session of "Multi-terminal Reach, New Scenarios of Content Application" , partners who are deeply involved in overseas business also shared their use of Google platforms, products and services to create more diverse new scenarios of content application.

Pang Yan, Head of Overseas Business & CTO of Dianzhong Technology, shared with us the importance of "multi-terminal reach" to improve user experience, and how they have used Google's services and resources in the past year to accelerate the expansion of content product types. Dianzhong Technology is committed to creating a high-quality digital reading experience, insisting on optimizing the user experience on different devices, and using Google's products to provide audio support, allowing users to continue reading by listening in different scenarios. On the way to the sea, Google has also given developers a lot of support, including the reduction of small and medium-sized developers or subscription service fees. "Actually, we still have a lot of cooperation with Google. After we realized the realization, our overall revenue increased by 10%." Pang Yan also mentioned, "I think Google has played a role in protecting everyone among the developers going overseas. , so that everyone can walk deeper and more steadily.”

Liu Yitong, product director of iQIYI's overseas edition, shared that content and technology are the two focuses of iQIYI's overseas development. With Asian content as the core, while doing well in content and technology, it also actively promotes Chinese culture. Go out and tell Chinese stories in world languages. As the first batch of partners, iQIYI and Google had a lot of exchanges and exploration together, and then gradually achieved the effect of the current adaptation, and the benefits of various parties have gradually emerged. Liu Yitong said: "As a developer, we can realize the exposure of content in multiple Google products with one set of devices, which is a very efficient thing. We have cooperated with Google TV now, and we will cooperate in the future. Products such as Google Home ensure that our content reaches multiple ends to the greatest extent.”

Yang Luowei, head of Google TV content partners in Greater China, added that Google TV's new "carousel" feature can help users convert very directly, very effectively, and very easily. When it comes to Google TV's future plans, he said that everyone can imagine things that can be done on the big screen in the future, such as fitness, learning, TV shopping, playing games, and the TV is also the center of home smart devices.

Ma Le, business development manager of Google Play, shared the improvements and enhancements of Google Play in recent years, including optimizing the app store interface, and also holding activities for content developers to help everyone better follow different markets. play. Google will continue to deepen the expansion of cross-platform cooperation products, and I hope everyone can look forward to it.

In the session of "Multi-terminal Reach, Web 30 Years of New Landscape", Alibaba senior technical expert Jiang Junfeng, Trovo overseas live broadcast platform market leader Wang Sili, Google Play Business Development Manager Li Lu and Google Web Ecosystem Solutions Senior Consultant Cong Huijun, based on the practical experience of their respective industries, discussed the multiple meanings of "multi-terminal reach" to the Web ecosystem.

Cong Huijun introduced that, as an open platform and ecosystem, Web products themselves have the flexibility to reach users, and can cooperate with native APPs in a good product matrix to cover users on more platforms, which has a great impact on brand building. With help, there are countless opportunities. In recent years, Google has cooperated with global ecological platform partners to build web usability and capabilities, and help developers create better and better web applications.

Jiang Junfeng said that continuously optimizing the performance of the Web side is related to the user experience. In improving the core user experience of the Web, he believes that the first thing to do is to measure indicators, and the CWV launched by Google is very comprehensive. It is measured from the three aspects of loading speed, jitter and user feedback, which is quite comprehensive. After fully implementing this indicator system, Alibaba adheres to the strategy of "simplifying complexity" in overseas business, avoiding the limitation of Web user experience to machines and networks as much as possible, and using optimization methods such as dynamic acceleration to achieve indicators.

Wang Sili shared that as a relatively new business, they use game live broadcast as the entry point for their business, and build a relatively vertical content ecology and community ecology around terminal games and mobile games. Regarding user interaction, Google Web technology guarantees and enhances the real-time user experience of Trovo's overseas live broadcasts on every link. Next, Trovo will carry out more optimization and exploration in the direction of audio, video and interaction to better realize real-time interconnection in multiple regions around the world, and try to develop more technologies and toolboxes on the web side to make the web product experience better.

Cong Huijun also suggested to developers that when building Web products, everyone can prioritize, give priority to user experience, and ensure the performance stability of the Web. At the same time, it breaks the stereotype of the traditional Web and embraces learning more advanced Web APIs to find more advanced Web learning capabilities. In the end, Li Lu summarized the industry insights shared by the three guests from their respective fields, and how to combine cross-platform and cross-device themes and opportunities to bring many new ideas and inspirations to developers.

China is one of the largest and fastest growing developer markets in the world. The prospect of multi-terminal access and a prosperous and open ecosystem provides opportunities for current developers: the number of developers has increased, the development threshold has been lowered, the development efficiency has been greatly improved, and the roles and fields of developers have also diversified. At the same time, developers are also faced with the choice of shifting from technology upgrades to management upgrades, as well as the challenges of raising the standards for developers' knowledge reserves and skills requirements.

Experts from 51CTO and Sifu developer platform and Zheng Jiajun, deputy general manager of Google Shanghai R&D Center, exchanged and discussed how developers can deal with the new technical ecological environment in the session of "Multi-terminal Reach, Personal Opportunities and Challenges for Developers". Help each other grow and progress together.

Zheng Jiajun, Deputy General Manager of Google Shanghai R&D Center

Zheng Jiajun, deputy general manager of Google's Shanghai R&D Center, mentioned that today's multi-terminal reach and ecological development have higher standards for developers' knowledge reserves and skills. Google has always encouraged engineers to learn by trying out different projects in different forms (such as internal free flow). At the same time, Google is also actively building a diverse, equal and inclusive work environment, providing equal opportunities for everyone, respecting different opinions, and helping engineers learn and innovate more efficiently.

Hu Yi, co-founder and chief strategy officer of 51 CTO, shared that 51 CTO has been actively trying more dimensional courses, resources and service support. As a content training partner, this year 51 CTO also specially planned a developer training camp, based on Google's rich technical learning resources, to create an online interactive learning training camp, through learning experience punch cards, technology sharing and other activities to encourage developers They jointly explore cutting-edge technologies, accumulate technical capabilities, and expand and develop knowledge and skills. The training camp officially opened today at the conference site, and developers are welcome to actively participate!

Qi Ning, founder and chief technology officer of SegmentFault, also shared the Code For Better_Hackathon contest held by this year's Google Developers Conference as an opportunity. Developers from all over the country actively formed teams to communicate and learn from each other. The power of technology brings improvements to real life.

Talking about the challenges faced by developers, Hu Yi pointed out that the rapid penetration of technology into various industries has promoted technology diversification, which requires developers to master more and higher-level technologies. As a result, 51 CTO actively helps developers improve their skills and provides Comprehensive services, from technical media to technical forums to technical blogs, help developers grow at multiple levels.

Qi Ning added that in addition to open source learning, it is also an important issue for the developer community to become more open. He pointed out that "how can our developers learn the industry's top knowledge through open source, and then use this knowledge to give back to the open source community to help the open source community grow", which is the consensus of Sifeo's commitment to promotion in the Chinese developer community.

The two developer platform experts agreed that developers should comprehensively improve their capabilities in the future development and realize full-stack development technology. As a platform for developers to grow, Sifo and 51 CTO will continue to make full use of Google's rich professional technology and learning resources to provide developers with a variety of services and support to help developers grow for life.

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