Under the dividend wind, how can companies make a strong breakthrough when going overseas?

After the explosive growth of the domestic Internet, the demographic dividend has peaked, and it is becoming more and more difficult to "overtake" domestically. But there is still huge room for development in overseas markets. However, Internet companies are facing many difficulties if they want to go overseas smoothly. In addition to the need to open up the connection between itself and its branches, itself and users, and users and users before going overseas, there are also many problems waiting for companies to break through after going overseas.

Difficulties in going out to sea

Different businesses will face different problems when they want to go overseas. Take the popular overseas games, e-commerce and social entertainment as an example. These industries have a long pre-deployment period and high costs. In addition, they will also face the problem of speed and stability of cross-border network access, which is prone to the following problems:

• High Latency: Global network quality is uneven, and the speed of cross-regional data exchange is too slow. High latency will cause companies going overseas to fail to meet business needs, directly affecting business layout and development.
• High concurrency: The network bandwidth of overseas enterprises cannot be allocated and billed in real time on demand. When facing sudden business demands during peak periods, high concurrency will lead to high load on the origin site and increase the operating costs of overseas enterprises.
• Security risks: Security risks are often the fatal blow to companies going overseas. If an overseas enterprise suffers a data leakage due to a cyber attack, it will lead to a loss of users' "sense of security" and "trust" in the website.

In order to solve the above three problems, enterprises usually choose to use professional overseas CDNs to improve their network performance and network security.

Overseas CDN

Overseas CDN, as the name suggests, is a CDN service dedicated to overseas business. It is the key to fast data transmission and safe business operation of overseas enterprises. Overseas CDN nodes are distributed in overseas countries such as the United States, Japan, and South Korea, and are geographically closer to overseas users, which can effectively reduce network delays caused by physical distance. At the same time, thanks to the characteristics of the CDN distributed architecture, it can complete the rapid distribution of resources and reduce the congestion caused by high concurrency.

When an overseas enterprise is not connected to an overseas CDN, the user access resource path is shown in the following figure:

It can be seen that when the overseas CDN is not connected, overseas users access the website through the domestic website server to read the data. During this period, due to the remote geographical location and diverse network conditions, the request delay is likely to be too high, or even appear. The request fails and the resource cannot be obtained.

Let's take the overseas acceleration of Paiyun as an example. Let's take a look at the help that overseas enterprises bring to enterprises after connecting to overseas CDNs.

solve high latency

And Paiyun adopts the distributed network architecture of edge computing. The global Anycast network covers 90 countries and more than 200 cities around the world. After accessing the service, the CDN network will automatically cache the website files that users need to access to each node, and allow overseas users to access the cached files of nearby nodes through intelligent scheduling, thereby ensuring stable and smooth data transmission, and effectively solving the problem of high cross-regional delay in overseas business. question.

△ Schematic diagram of overseas CDN resource request

Solve high concurrency

Youpaiyun's overseas acceleration service relies on a distributed network architecture to quickly synchronize updates to global nodes, and cooperates with the segmented cache preloading function, which can effectively reduce the bandwidth pressure of the origin site of overseas enterprises and avoid the origin site crash caused by a large number of sudden requests. At the same time, the service will sample data every 5 minutes for high-burst concurrent requests, and automatically schedule according to real-time data. Once a server has a hardware failure, it will automatically identify and detach the cluster to ensure that the server cluster is deployed with load balancing.

Improve security

Based on years of experience in website operation, maintenance and protection, Youpaiyun provides a full range of security protection for overseas businesses. Including stable and fast WAF firewall, response delay is less than 1 millisecond. The new protection rules are synchronized globally within 30s, with a false alarm rate of one in 50 million, which can respond to possible overseas attacks in a timely manner. At the same time, by analyzing the traffic of tens of millions of websites around the world, it continuously and actively updates proprietary defense rules. Protects against DDoS attacks, customer data breaches, malicious bots, and more.

Now Paiyun is launching overseas special events for overseas business. In this event, there are three great discounts for overseas CDN, overseas cloud host, and overseas high-definition products. Among them, overseas high-defense registration can be obtained for free.

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